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The logo of your company is a visual representation of your business's outlook and mind-set. Think of Nike's "swoosh" or McDonald's golden arches and how they embody the company's vision. However, there are some businesses that tend to forget this crucial identity element, even when they want to get ahead.
Getting a great logo design is quite essentially one of the first steps you take towards building loyalty with customers and other businesses. Once a brand identity is established, your company can boast the look of an established business. You inspire trust and integrity, among other things.
Consider Allstate's "good hands" brand image for a moment. It generates a feeling of warmth for the business. It symbolizes trust and care.
What you need to do is to put a little thought and creativity into the branding process, and you have yourself a graphical representation which highlights key positive attributes of the business. Here are a few tips which will help you in creating and designing a company logo that attracts instant attention.
Using graphic representations to represent your company and attract customers, has been a practice that dates back to a few decades at least. Businesses from all industries rely on these artistic designs to target audiences everywhere, and reel in lucrative earnings.
Brand images are generally designed around the philosophy, personality and services of a business. Event company logos are as crucial as any other in the industry. They demand special attention because they need to be individualized and because - you need to stand out in a field of fierce competitors.
The foundation of any event brand image is how it appeals to audiences. So you should steer clear of outdated designs and find one that is modern, stylish and which attracts large crowds towards a specific type of event. One of the key components of designing an event brand identity is selecting the right image to complement your services.
An image or images are chosen based on the type of event your business specializes in. Take special care so as to avoid using an image that's similar to another event company because this will create confusion and consequently drive audiences away to another business. Remember, uniqueness is key when you need to drive traffic and customers.
Simplicity reigns supreme in this industry. Complicated and highly detailed designs don't just create an uncomfortable vibe but also give off a rather overwhelming and distasteful appearance.
You can get quite creative with an event logo design as it doesn't necessarily have to err on the side of conservativeness. Colors are best chosen based on the theme of events your company is known for. For event logo designs, lighter shades fit well. But don't limit yourself as brighter or more vibrant colors can work nicely as well to evoke positive emotions. However, this is highly dependent on your event specialty because company catering to corporate events for instance, should not use overly bright tones.
So if you're a company that specializes in organizing kids' parties or fund raising events, bright eye-catching colors would be the order of the day. On the other hand, if your focus is towards rock concerts or other music and art-related events, deeper hues would be ideal. Try not to have more than three colors in your design because using too many colors will confuse the customer.
As is the case with colors, font-wise you have several options at your disposal. There is no fixed standard or benchmark because the depth and scope of events can vary significantly. The first thing you should do is take size and legibility into consideration. The general idea is to grab the attention of your audience, even from a distance. You want fonts that don't just impress but can easily be read and identified, no matter what branding and marketing materials they are on.
Experiment with a variety of sizes of font to make sure fonts maintain clarity and crispness, when enlarged or reduced, used in print, photocopy, or on a website. Customers simply do not have the time to try and decipher what the event brand identity is trying to imply.
Many companies prefer accompanying text with the design. Again, this may or may not work for you depending on how you want the business to be perceived. What type of event niche you're in is also a contributing factor. Remember, simplicity is to be kept at the forefront so stick to five words or less. In order to compliment your goals well, your text should be based on the type of event and work that you do. It should also make a distinct statement to attract as many target audience members as possible.
Successfully producing a logo that compliments your company's mission is an achievement in its own. However, you must also make sure there's a trademark to protect your logo from being copied. The first step is to apply for a trademark via the US Patent and Trademark website.
After getting it protected, you can confidently use it on any of your branding materials. Over time, as your image gains momentum, you will inevitably enjoy more business.
You may have a good eye for visual sensibilities and design aesthetics. However, it makes a lot of sense to hire a professional logo designer. Graphic artists can save you plenty of costs down the line because - they know exactly how to work on a design that translates well on all event branding and advertising mediums.