You’ll keep falling in love with letter forms each time you see the bonny strokes and ornamental embellishments created by the typography maestro, Seb Lester. Known for his intricate penmanship and freehand recreation of famous brand logo designs, Lester has much to teach about the art and technique of this wonderful skill: hand lettering.
In an interview with renowned design blogs, Lester shared his journey. In 1992, during a foundation course in the UK he stumbled upon a book titled The Graphic Language of Neville Brody, and was absorbed by the anatomy of typeface and construction of typography. The obsession led him to a graphic design degree in Central St Martins, London where he learnt how to digitize fonts.
He’s worked on custom fonts for Monotype Imaging Holdings, Inc that can be bought on various font download websites. In addition to this, he has created custom typefaces for publications and events of popular brands like Nike, Apple, British Airways, Barclays, H&M, The New York Times and Intel. Apart from client-based work, his new found passion for calligraphy keeps him occupied.
Explore: The Punk Rock Effect In Typography
The UK based type designer, Lester took the world of design and inspiration by storm when he began posting his creative work on social media.
These videos have garnered him recognition in widely known publications such as Fast Company, Buzzfeed and Huffington Post etc. His speed-drawing videos became a viral sensation receiving millions of views, and I’ll credit myself for binge-watching them.
Hand lettering is an ancient form of art and communication coming all the way from 16th century Greek courthand to this age of digitalization. By reading off and on about design history, I clearly see the transformation of letters from being ornate to becoming minimal.
Nevertheless, thanks to type designers like Lester who don’t let us dump beautiful craftsmanship. In his online portfolio, we see spellbinding designs of English language characters in an authentic vintage style.
Source: Instagram/Seb Lester
Source: Instagram/Seb Lester
This said, in his heterogeneous collection, you’ll notice a diverse range of lettering styles: monoline, two-line, cursive, block-letters, serif, gothic, italic, and experimentative.
Source: Behance/Seb Lester
Source: Pinterest/Seb Lester
It is mind-blowing to see the level of and multiplicity of artistry some people possess. It’s not just inspiring, but motivating enough to make you pick a fountain pen and begin creating.
If you’re an aspiring typographer, someone who wants to master the art of hand lettering then I’ve listed down tools and techniques shared and inspired by Lester.
You may have a wonderful imagination or idea in your head but in order to execute it, you need the correct tools. Those that you’ll have to discover yourself and those that assist you in creating brilliant pieces of typography.
Seb Lester recommends the following tools for hand lettering:
Although Lester has listed the equipment he uses, it is necessary for you to explore and filter because you’ll develop your own style eventually and it’s not necessary that the above-mentioned tools will work for you as well. This said, you must try everything first and then narrow your list.
Okay so you have an idea and your tools, but how will you actually go about it? Here are handy tips in the form of quotes by Seb Lester that’ll help you excel in the art of hand lettering.
“Ideally I want to try to constantly evolve and progress, with quality being the only theme running through my work.” – Seb Lester
“The best work transcends fashion. It’s timeless and based on the quality of the idea and its execution.” – Seb Lester
“Doing calligraphy makes you a better type designer, and doing type design makes you a better calligrapher. It’s a really nice synergy there.” – Seb Lester
“I spend a lot of time drawing letterforms, studying letterforms, thinking about letterforms and reading about letterforms.” – Seb Lester
“I think developing a profound understanding of anything requires total commitment to that field.” – Seb Lester
“The best work may look different visually but it’s very often unified by a profound understanding of harmony, balance, contrast, proportion, rhythm, and movement.” – Seb Lester
“It’s satisfying to make something with your hands.” – Seb Lester
“Personal work is very important because I find it necessary to work outside of the constraints of client work sometimes.” – Seb Lester
“I’m trying to achieve the highest levels of beauty, originality and craftsmanship that I’m capable of.” – Seb Lester
“The key to producing beautiful calligraphy is perseverance. Progress comes through focused and sustained study and practice.” – Seb Lester
“My working process as a designer and artist has evolved into a hybrid style blending my knowledge of both traditional and digital tools.” – Seb Lester
“I love creating serious challenges for myself.” – Seb Lester
Connect with him on Twitter | Instagram
If you’re a hand lettering designer, share your best tip with us.
Blog Logos
Media Service Logos
Personal Logos
Marketing Firm Logo
Antique Shop Logos
Painter Logo Designs
Internet Service Logos
The design of your website plays a significant part in determining the outcome of your…
You probably have heard about the saying, "Don't judge a book by its cover." While…
You have probably heard the buzz by now: data is the next big thing! We…
Gen Z, Gen Z, and Gen Z! This looks to be one of the most…
While spirituality and branding may seem very different or even opposing sides, they can come…
If you are in the fintech business you already know that becoming known can take…