Types Of Visual Design Aesthetics In Fashion Branding On Instagram

Do you find aesthetic visuals appealing?

Beyond the world of technical details is the realm of visual aesthetics. Now, if you are a social media content creator, you will surely know the importance of appearance. The way things look is more important than the way they function, although they both may matter equally. If you are just a beginner wanting to make your Instagram projects stand out, here are the types of visual aesthetics you can use for fashion brands.

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Time Capsule Design Aesthetics

From vintage and retro to modern and futuristic, fashion branding has always been experimental. Social media platforms like Instagram help apparel and accessories companies to create a brand image inspired by a time-period. Choosing one depends on the type of items the brand produces.

Below is an example of a fashion brand that appears to have a contemporary aesthetic.

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Advertising Appeal Aesthetics

Appeals in advertising are an approach to grab customer attention or influence peoples’ feelings and intellect.

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There are two main types of advertising appeals: rational appeals and emotional appeals. With befitting and powerful imagery, social media marketers can build a strong brand marketing identity for fashion businesses.

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While this is a rather seductive and artistic appeal, here is an example of an Instagram fashion brand account that taps on corporate and minimalist appeal.

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Here is yet another example of another kind of appeal that aims to attract the attention of artistic intellects. If you observe their page, it has an art gallery feel to it.

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Gender Specific Aesthetics

After the Second World War, gender discourse had begun and it is still among the most famous rights humans have been fighting for. To support the movement, many fashion brands focus on gender-specific branding online.

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Color Of My Skin Aesthetics

Over the recent years, racism has yet again become a hot topic of discussion. People with dark-colored skin suffer the most from discrimination. To address this, some fashion brands promote their products through black/brown skinned ambassadors and models.

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Body Positive Aesthetics

The ‘loving your body’ narrative is actually an unending struggle to assert that people of all sizes, textures, shapes, and appearances are beautiful regardless of what popular culture, society and mass media portrays.

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The goal of this movement is to help people be confident and accept themselves and others as they are. Many fashion shops and boutiques have begun branding using this approach.

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Color Palette In Design Aesthetics

Colors drive fashion campaigns in all sorts of directions. The combination in the color palette can be classic black and white for a masculine or monochromatic look. A multi-color scheme can be used for a funky, kiddy, or retro look. Neutrals can be used to give a natural feel to the Instagram feed.

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While this a more colorful example, here is one that works on highlighting nudes and neutral hues with a rustic touch.

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The way a fashion brand’s Instagram page looks depends on the kind of apparel and accessories they make, and it also is about the type of customers they want to target. Once these two prerequisites are researched thoroughly, it becomes easier to create an attractive visual identity.

What kind of aesthetics do you use in your fashion branding on Instagram?