Well, the father of all questions here is why do I need to redesign my website?
The idea to redesign the website of your business is rooted in your belief that doing so will better the representation of your company and will improve conversions. Ideally, a website works as a salesperson for a business and should be profoundly user-oriented. A web redesign does the following:
While there are many more reasons, best known to the business, the main role of a website redesign is to boost business growth.
If you are considering redesigning the website of your business because the old design has ceased to be effective, you might want to consider the following questions before you go on to recreate all the web pages.
One of the crucial questions you should ask yourself, especially if your company has evolved since the website was originally designed. Redesigning the website would become inevitable where the old website does not sufficiently tell about your company.
When hiring a professional web designer to recreate your website, make sure you effectively convey your vision (if it has changed) and your goals. Also share information like the kind of target audience you want to attract. Make sure your brief includes answers to all the pertinent questions because it is better to be safe than sorry.
The website should be redesigned so as to fairly portray the core values, and beliefs of your business. Your new website should highlight the uniqueness of your sales propositions, and all those elements that make you stand out from your competitors.
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As a business owner, you should be open to at least knowing the web design trends if not adopting them. While many trends may not match your websites, there will be some you could consider. For example, you may not need to animate graphics on your website but it will help you to try a new style of navigation bar menu.
The way to go about this is to set your goals, research your audience and then look at different website design options. You need to make sure that the trends you select do not slow your website down, do not sink it down to the bottom of SERPs, and do not destroy user-friendliness.
The trick to choosing a trend is to be careful you don’t ruin the way it functions only to look fashionable.
Note: the trends you should definitely not miss out are the ones that can help you optimize your website. Search engines come up with updates on search engine optimization and this results in new website development and design practices.
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The answer lies in advertising. Yes, while you will certainly spend a great amount of time using organic means to rank yourself up on search engine’s results page, you need to spend some money on advertising your corporate website for short-term acceleration. The trick to successful online marketing is to put your ad in front of the right people.
Retargeting and removing the guesswork from advertising will restrict the audience to only those people that are known to be already looking for the information on your website with interest.
Although you need to advertise your business as much as you can, advertising should be focused and targeted to the right audience. To ensure that your ad performs better than others, you need to consider targeting the specific audience who might be actually interested in your product/service, the placement of the ad should be sight-friendly, and most importantly, the message you want to convey should be clear, and concise.
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Well, when you think all your queries have been dealt with then it is time to pick a befitting website designer and developer to help you redesign your website. Even if you have an in-house team, it is good to get a consultation because those who are in the market can offer you an outlook of what will most likely work for you.
Your research into the most burning questions like these will guide you to the end of the process of website redesign. The answers will not only motivate you but also help you follow the best path to achieving your goal.
If you’ve got any questions, feel free to ask in the comments below.
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