Gamify Your Small Business with Interactive Design

Games have always played a crucial role in learning and motivation. Corporations have started using game theory and mechanics to train and encourage employees, and to enhance consumer engagement with their brands. This change in work dynamics has not only resulted in greater profitability, but also in several other business-related aspects.
 

 
The process of gamification allows companies to introduce their brands in a unique and creative way. Consumers can try out the product or service before actually paying for it, and thereby, learning about it as well. This also increases the number of people informed about your brand, because most consumers will not purchase your brand if they have little to no information about it.

Customers need regular updates and reminders of your brand. Games are a great way to engage them in a fun, social environment where you can constantly interact with them. An engaging platform will also help you learn exactly what your consumers think about your brand, and if you need to make any changes and developments.

Games have enabled businesses to give back to the community. There are quite a few businesses out there that are not only generating profits, but giving out rewards and benefits as well to consumers for achieving certain goals. Recyclebank, for instance, rewards people with discounts and gift cards if they recycle paper and conserve energy at home or offices.

If people are participating on your website through games, then they can help you solve complex business problems. Companies incorporate business issues as part of different games, and the solutions that people come up with are recorded and analyzed. Foldit, an online game where people compete to resolve protein structures, led to a major discovery in AIDS research.

Finally, of course, if people are participating in your game, they will have to enter certain details about themselves. Businesses are generating big data through gamification that can be analyzed for statistical research, marketing, client management, and other purposes. Companies can find out about the online activities of their users, and use the information to better adapt themselves to their consumers.

It is time for all the small businesses to jump on the bandwagon, and gamify their processes. Take a look at this presentation to learn more about the mechanics of gamification.