7 Kick-ass Ways To Craft A Brand Marketing Strategy with Identity Designs

By Michael Baker , Feb 9 2023
Brand Marketing Strategy

Featured Image: Freepik.com/macrovector

Many businesses work hard to promote their product and services through different branding strategies. Why do they do this? They understand a strong brand is vital in grabbing customers’ attention and standing out in the crowd of ever-growing competition.

But what does it take to create a perfect brand marketing strategy? Everyone knows branding involves giving your business a distinctive identity to make it memorable to your target audience.

For many new businesses coming up with a comprehensive branding strategy can be a bit challenging since they don’t have much expertise and also have little capital to begin with.

Well, fret not; today, we will discuss seven amazing brand marketing strategies for start-up companies that can help to improve visibility among customers without spending much budget. Let’s get started.

7 Brand Marketing Strategies to Come Out on Top

The following seven tips can help you develop a compelling and engaging brand marketing strategy for your business.

1. Identify Your Specific Niche

A niche market is a small segment of a larger market and is specified with its own needs. Businesses in the developing phase or just starting out always target niche markets, not the large market.

black blazer
Image Source: pexels/Andrea Piacquadio

There are many benefits of this approach:

  • Higher customer loyalty: Niche markets often attract highly dedicated customers who are passionate about the products or services being offered.
  • Better understanding of customer needs: Smaller, more focused markets allow businesses to understand their customers’ needs and preferences better.
  • Lower competition: Niche markets are often less saturated than larger markets, giving companies a competitive advantage and a greater opportunity to lead.
  • More efficient marketing: Marketing efforts in niche markets can be more targeted and cost-effective, as companies can reach their ideal customers more easily and effectively.
  • Increased profitability: By focusing on a smaller, more specific market, companies can often command higher prices for their products or services and achieve greater profitability.

Why you should identify your niche

This doesn’t mean you should focus exclusively on one audience, service, or product. Several niches can be targeted successfully by businesses, which obviously requires more resources.

2. Create a Stunning Logo

Whenever someone mentions creating visuals to establish a powerful brand identity, what is the first thing that comes to mind? A Brand logo, right?

In branding, logo design is one of the most fundamental elements, but it is not the only one.

From your business card to your website and online ads, your logo will appear on almost everything related to your business. You can consider it as the face of your company and the most visible representation of your brand.

To ensure that all other visual assets, such as your website, business cards, etc., reflect your brand, you must design the logo by keeping these things in your mind. You can also look for inspiration from other reputable brands in your market and why they have the most audience.

Such as Coca-Cola’s logo is recognizable worldwide, with its iconic red and white color scheme and dynamic ribbon. Apple’s ‘bitten logo’ is very popular and easily recognizable too.

Coca Cola Symbol
Image Source: logos-world.net

Image Source: unsplash/Bangyu Wang

3. Find Your Target Audience

Now that you have established a brand identity, it is time to connect with your target audience.

Depending on your product and service, you may have a different target audience. For example, Nike’s target audience consists of fitness enthusiasts and athletes, mainly in the teenage and adult market, which is reflected in their marketing.

Take a look at their below marketing campaign.

marketing campaign
Image Source: rivaliq.com

Here are a few ways you can find your target audience.

  • Demographic data: Try collecting data on the age, gender, income, education, occupation, and location of your target audience. This helps you identify your key demographic area.
  • Consumer behavior analysis: Study the behavior and habits of your target audience. Like getting to know about their brand and cost preference.
  • Competitor research: You can also analyze your competitors’ target audience to understand their behavior since you will target the same audience.
  • Do surveys: Conduct surveys to gather feedback from your target audience and try to understand their needs and preferences so you can deliver your product/service accordingly.
  • Social media listening: Monitor social media channels for mentions of your brand, and listen to opinions about your brand, like what someone likes/dislikes and improve on that.
  • Industry reports: Review industry reports and research studies to gather insights into your target audience and market trends.

How to fine your target audience

4. Design a Brand Oriented Website

Website design can be crucial in establishing and communicating a brand’s identity. The website’s visual design, color palette, and typography help to establish the brand’s tone and personality.

Image Source: ZillionDesigns.com

A well-designed website should be intuitive and easy to navigate, creating a positive and memorable user experience. To reinforce brand consistency, a website should align with brand touchpoints, such as a company’s logo, business cards, packaging, and other marketing materials.

A website’s content, including written copy, images, and blogs, can convey a brand’s mission, values, and offerings.

Like websites, there are many mediums where you can focus on making a unique brand identity for marketing purposes.

  • Social media platforms
  • YouTube Channel
  • Blog forum sites like Reddit etc.

5. Make Use of Influencer Marketing

You can also partner with influential figures in your industry to reach a wider audience and establish brand trust. When someone hears about your product from a celebrity or an influential person, they are more likely to develop an interest and search for it.

For example, the fashion brand Gucci collaborates with high-profile influencers and celebrities to reach a wider audience and increase brand awareness.

Image Source: LifeStyleAsia.com

You don’t have to reach high-profile celebrities for promotion as they can be expensive and out of your budget if you are just starting.

Search social media channels and local news to see who your target audience mostly follows and listen to and contact for collaboration on an influencer marketing campaign.

Identity Design to Use: Merchandise, Social Media Graphics,

6. Engage With Your Audience

Engaging with your audience is one of the most effective ways to grow your business. Many people prefer supporting local businesses offering cheaper rates and better service compared to large chains. Also, engaging with the audience serves two benefits.

  • First, it is a powerful tool for building relationships, establishing a good reputation, and converting happy customers into loyal ones. These customers can also be brand ambassadors and promote your business by talking to their friends and families.
  • Second, the more time you spend with your customers, the better you can comprehend their needs and provide solutions to their problems.

Now you might think, how can you engage your audience? Well, there are many ways you can do this: you can participate in local events, feature your top customers on social media, and even sponsor local children’s sports teams.

Take the example of Starbucks, which regularly holds events and promotions to engage with customers and encourage brand loyalty. They also use social media to interact with their customers and gather feedback.

Image Source:SimpliLearn.com

7. Deliver a Positive Customer Experience

To create a successful brand, one must also ensure to cater to customer needs. After all, you have spent a huge chunk of resources and time marketing your product. In the end, what matters is the customer perception of your brand. If customer experience is negative, then all effort goes into vain.

That’s why ensuring a positive customer experience is essential. There is no room for error when establishing a brand and standing out in a highly competitive market.

An effective branding strategy entails more than simply creating a logo, identifying a target market, or implementing marketing strategies. Your reputation and what your customers have to say about you are important parts of your branding.

To achieve long-term success and recognition as a brand, you must prioritize customer service.

Despite how, when, or why customers interact with your business, you must consistently deliver a positive experience. Identify areas within your business where you can improve customer service, such as difficulty placing an order, order delivery, trouble registering, etc.


Crafting a successful brand marketing strategy with identity designs requires careful planning, consideration of your target audience, and creativity.

The seven strategies highlighted in this article provide a starting point for creating a unique and memorable brand. Remember, the most important thing is to remain consistent in your effort, and you will be able to build a strong, recognizable brand over time.

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Market research nerd with a penchant for graphic design and branding. A digital marketer by profession; a creature of the web by compulsion.