Kickass eCommerce Content Ideas for Your Blog

By Aamina Suleman , Oct 13 2022
eCommerce Blog

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The eCommerce industry is booming despite the prophecy of a few financial gurus that the world will witness another great depression. According to statistics, by 2022, the worldwide eCommerce market will grow to over $5 trillion. That’s no joke; that’s a real business!

The eCommerce industry is booming despite the prophecy of a few financial gurus that the world will witness another great depression. According to statistics, by 2022, the worldwide eCommerce market will grow to over $5 trillion. That’s no joke; that’s a real business!

And I know it’s not easy to develop fresh blog content ideas for your eCommerce business. With so many blogs, you need to be creative and unique to stand out from the crowd.

The questions I’ll be answering today include the following:

  • How to create a successful eCommerce blog?
  • How to generate traffic for your eCommerce blog?
  • How to increase sales with your eCommerce blog?

But before getting on with the questions, know the importance of blogging and how it can help your eCommerce business by providing valuable content and increasing customer engagement. You should also know that there are many different types of content that you can use on your blog, like product reviews, how-to posts, or deep-dive articles.

The goal of this article is to provide you with some inspiration for your eCommerce blog. Hopefully, you will find some ideas to help you grow your business and blog!

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Creating A Successful eCommerce Blog

With the rise of eCommerce, it has become increasingly crucial for brands to have a blog presence. The blog is a powerful platform for brands to engage with their customers and build trust.

This section will discuss some essential steps in creating a successful eCommerce blog.

The first step is to get your eCommerce blog design from a professional web designer. The designer/developer can customize the user interface and user experience for you, or they can work on your existing content management system and theme.

Make sure to keep your logo design attached to each blog page. Try to differentiate the logo of the website and the blog.

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Once your blog is up and running, create an engaging content strategy. This strategy should focus on what kind of content you want your readers to engage with, how you will display it, and how often you want them to return for more. It would help if you also thought about how you want your readers to feel about your brand when reading through your posts.

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There are many ways to create an eCommerce blog, but there are some important points that you need to keep in mind.

Here are five tips for creating a successful eCommerce website blog:

  • Be informative and interesting: Your readers will not stay on your site if they don’t find what they’re looking for or if it’s not absorbing enough.
  • Ask questions: Provide your readers with a way to get in touch by asking them questions or inviting them to leave comments on the site.
  • Keep it interactive: Interactivity is something that can make your blog stand out from the crowd, so try making use of multimedia content, polls, quizzes, videos, or experiment with an unusual content format such as a flipbook. Also, add images to liven up any dreary information like statistics or processes. Convert a featured product manual to an infographic, for example. This can be helpful for both a business or personal blog.

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Generating Traffic for Your eCommerce Blog

Traffic generation is the most important purpose of having an online website.

If we talk about a brick and mortar stores, then the foot traffic counts because they are the potential leads. Regarding eCommerce, the traffic is global and not dependent on hindrances like, ‘the shop is too far’ or ‘I don’t have a car’. You have several ways to invite customers to your website, provided you know how to do it.

In order to generate traffic for your eCommerce blog, you will need to make sure that your blog posts are relevant and will be useful for the readers. One effective way to enhance your eCommerce blog’s performance and speed is by considering a reliable hosting solution like Magento, ensuring your blog not only attracts but also retains its audience.

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Here are six ways to improve traffic to your eCommerce blog:

  1. Choose a relevant topic. What does this mean? Choose a topic that is relevant to your audience. If your post’s topic is irrelevant, it will not generate any traffic because people won’t bother reading it. What is a relevant topic? Here are a few ideas to entice your readers:
  • Offer them solutions to their problems with products you shelf
  • Show them how certain technical products function
  • Draw comparisons between two or more products you carry
  • Share (existing) customer experiences in the form of storytelling
  1. Write a great title with a hook. Do you know the importance of headlines? Titles can captivate customers or push them away, so it is important to have your content writers develop a catchy title for the blog post and then one for the social media channels.
  2. Use the right social media channels. Social media can be tricky in the sense that not all platforms are fit for every business. For an eCommerce blog, Instagram, Facebook, and Tiktok are probably better options than Twitter or LinkedIn. If you are going to be active on more than one social media platform, make sure to use a tool to manage all social media in one place. This way, you can manage your social media activities more effectively. Also, make sure to use meaningful hashtags.
  3. Make sure to add a button leading to the blog on your website menu so when people arrive at your store, they can get additional information from your blog. Another way to add a link to your blog is to add a few of the latest blog posts as cards in the second fold of the web page.
  4. Prepare your blog for search engine optimization. Make sure to use useful keywords and key phrases. Add tags to the visuals in each blog post. Structure the article in a way that is easy to read for the crawler and the user.
  5. Go ahead with paid media options, such as placing web banners with videos or images of blog post glimpses. You can boost posts about your blog on social media and tag your products.

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Increasing Sales from eCommerce Blog

The motives of having a blog include: a) educate your audience about your products and offers, b) provide useful information about the products you shelf that can solve customer problems, c) entertain your target audience with tips, facts, and solutions rather than only selling your products, and most importantly d) increase your customer base with your blog.

The bottom line of running a blog for your eCommerce store is increasing sales. Just producing and marketing content will not help you with this. The trick is to add call-to-actions and navigate the readers into realizing they have a problem to provide a solution. Add images or links to your product pages or category catalogs when solving the issue.

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The most important thing is to make sure that you are getting the right traffic to your blog. If you are not getting the right traffic, it will be difficult for your blog to generate sales. You can do this by using SEO techniques and other marketing strategies like paid ads and email marketing.

Ecommerce blogs are a great way to increase sales by providing customers with detailed information about the product they are interested in. It is a form of content marketing where the blog is used as a secondary product index.

So what are you waiting for? If you still haven’t got a blog, get one!

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A marketing design enthusiast, super passionate about the evolving scope of visual communication. With 3+ years of experience in content marketing, Aamina is driven by insights, inspirations, trends and creativity. She loves to travel, eat khowsuey, sip coffee, and watch mysteries.