Designing The Perfect Ecommerce Sales Banner For Online Advertising in 2022
Featured Image: iStock/darkovujic
With ample competition, we do realize that designing the perfect eCommerce web banner for online advertising will be an exciting challenge in the coming years. It will require the right mix of attractive colors, striking images, and catchy copywriting. The banners will need to have appealing designs so that they increase the conversion rate by hooking customers.
We can design the perfect eCommerce sales banner by following these steps.
- Determine the layout of the banner
- Choose a color scheme
- Include an eye-catching graphic to draw attention
- Include text explaining what product is being offered and why someone should buy it
- Create variations for mobile users
So what are we waiting for, let’s dig in and find out how you can design the perfect eCommerce sales banner for social media, website, and email marketing.
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Types of Ecommerce Sales Banners
Ecommerce banners are the first thing that a potential customer sees on your website. It needs to be attractive, persuasive, and have a clear call to action.
The types of banners you should use depend on your product, target audience, and company goals. In order to get a potential customer to buy a product right away, it’s essential for the banner to do a good job of conveying the top features and benefits of the product that might convince them to purchase.
Ecommerce banners come in various types, shapes, and sizes. The most common types are:
1) Product banners: These are the most common type of banner and they usually showcase one product at a time. They can be found at the top or bottom of an e-commerce page or across the entire page.
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2) Offer banners: These sell a specific offer like free shipping or 15% off your next purchase. They usually appear on top of the product listing page and they can be found at the bottom as well.
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3) Promotional banners: These are similar to offer banners but they promote a sale that is going on for a limited time like Black Friday, Cyber Monday, Christmas, Valentine’s Day, or Father’s Day.
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Banners are a powerful way to promote your business and its products. A banner can be used as both an online advertisement for your product and as an offline advertisement to attract customers to your store.
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How to Design the Perfect Ecommerce Sales Banner
There are many factors that go into designing a good let alone a perfect banner. These include the layout, color scheme, typography, and images. You need to know:
- What makes a captivating banner?
- How to create a winning sales banner?
- What are the best practices for designing banners?
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Typography Design
Typography is one of the most important elements in designing an effective banner because it not only affects how legible your message is but also impacts how visually appealing it will be. Thus, choose a typeface that is readable and structure the text in a comprehensive hierarchy.
Banner Design Tip: Don’t use more than two fonts for your web banner design.
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Composition Design
The layout should be simple and should not distract from the product in limelight. Balance graphic design elements using design principles, or break the convention if you wish to set a trend for others to follow.
Banner Design Tip: Use fewer items so that the layout doesn’t look chaotic.
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Content Choice
When designing a banner, you should use high-quality images and text that are relevant to the product or service you’re offering. You should also use strong visuals that will attract attention from potential customers – such as videos, animations, or graphic icons.
Banner Design Tip: Always use relevant visuals and text for sales banners.
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Call-to-Action Design
It is important to include a strong call-to-action (CTA) in your banner design. The CTA should be something that will encourage customers to click on it and visit your website. Make sure it is designed and colored in a way that is attractive, distinct, and clear.
Banner Design Tip: Don’t complicate the design of the CTA button.
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Color Palette
A great color palette is key to a good banner design. The colors should be complementary yet deliver harmony, and they shouldn’t be too similar to each other. Make sure color is visible on all types of backgrounds. This way, it will be easy for the customers to read and navigate through the banner.
A great color palette is key to a good banner design. The colors should be complementary yet deliver harmony, and they shouldn’t be too similar to each other. Make sure color is visible on all types of backgrounds. This way, it will be easy for the customers to read and navigate through the banner.
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Banner Design Tip: Create a palette for each new banner campaign.
Banner Size
It is well-established by now that banner ads are a common form of advertising, but if you don’t do it right then you won’t be reaping any fruits. One of the things you need to know when designing an eCommerce sales banner is to understand the sizes.
- Medium Square Banner (300 x 250 px)
- Leaderboard (720 x 90 px)
- Billboard (970 x 250 px)
- Small Square (120 x 120 px)
Banner Design Tip: Best is to make a responsive banner design.
Quick Tips on Designing Ecommerce Sales Banner
Make sure that when you get your web banner designed by a professional, it should successfully deliver your message and persuade visitors to take action. They can be used on the homepage of the website, in the sidebar, or even as a pop-up ad.
The banner should be eye-catching and compelling enough to make a customer want to click on it. The idea of a banner is to hook potential customers and lead them to the landing page.
The following is a list of typical elements that should be included:
- Product Title
- Product Description
- Product Image
- Call To Action Button Text
- Sale Price or Offer
The more you understand the art and technique of banners, the better you will be able to design one that will work for your business sales and growth.
Ecommerce Sales Banner Trends
While it is comfortable to follow traditional ways of advertising, as an eCommerce business in this day and age, entrepreneurs and marketers need to adopt upcoming ways to market products online using banners.
Dynamic Display Ads.
Dynamic display ads are a new way to promote products on the internet. They are similar to traditional web banners, but they can be changed in response to how people interact with them.
These ads are becoming more popular because they are more interactive and can provide more information about the product being advertised.
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In-banner video
In-banner video ads are short videos or GIFs embedded into a banner ad.
In-banner videos have become popular because of their ability to grab attention, entertain viewers and increase conversion rates. Video sales banners are an excellent way to showcase products or services in a dynamic way that will keep viewers engaged for longer periods of time.
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Branding Your Ecommerce Sales Banners
Branding is a key element in the success of an eCommerce business. It can be difficult to get your brand out there with the many other brands that are competing for attention.
Branding your eCommerce banners is an important part of the marketing strategy. There are many ways to do this. You can use a logo design on your banner, or you can use a company color scheme.
The banner design should be in line with the company’s branding and reflect its values. The recipe for a successful banner is to have a clear message that draws in visitors and makes them want to explore more about your brand.
Logo design and color schemes are not the only way to brand your eCommerce web banner. You can also use a slogan or tagline that will help people remember what your company stands for or you can create a standard theme to style your banners.
