10 Visual Marketing Ideas To Convert eCommerce Customers

By Michael Baker , Oct 11 2022
ecommerce customers

Featured Image: Freepik.com/pikisuperstar

Today, people prefer to look at visual content over blocks of text. This is why visual marketing content can effectively get the attention of the audience and raise awareness as well. Attractive graphics, videos or animations, GIFs and infographics can help eCommerce businesses promote their brand, products or services. When it comes to visual marketing, it’s a good idea for brands to be as creative as possible.

To grab the attention of potential visitors, you need to make a positive impression with your visual marketing strategy. You can leverage digital mediums such as social media networks or emails to create a viral campaign. Before anything else, it’s important to focus on the ecommerce platform or website. As a business or startup owner, you need to engage potential customers with an impressive web design.

The visuals and imagery can keep people on the page for a longer time and help increase the conversion rate as well. Interactive content, animations or shared posts are just some of the examples that you can attract higher traffic through visual marketing. Now, creating an effective visual marketing strategy can be slightly tricky. To make this easier for you, here are some visual marketing ideas to convert eCommerce customers.

1. Curate Visual-Based Stories

If you think about it, people are likely to be more interested in visual content than anything else. With the rise of social media channels, this has become quite popular. Short videos, illustrations and graphics can engage a wide audience quickly. For eCommerce, attractive visual content is a great way to catch the eye of potential customers and generate higher sales. Platforms such as Instagram and Pinterest have made it easier for brands to create mood boards and tell a story to the audience.

Visual content can help you pitch your product or service to potential customers successfully. Many businesses today are leveraging social media networks to tell stories about real people and their experiences with the brand. This can grab the attention of consumers and convince them to check out what the eCommerce website has to offer.

You can even post ‘behind the scenes’ visuals that showcase production methods or the company culture. Many businesses are posting engaging visual content on their social media pages to create awareness and recognition. Take the example of Underwater Audio’s Instagram account. The company posts pictures of customers enjoying their products and shows how each one is making an impact on them.

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Storytelling tools: Canva, WeVideo

2. Design Interactive Infographics

This is another great visual marketing idea apart from ecommerce sales banners, to engage eCommerce customers and attract higher traffic. Interactive infographics can draw attention from the audience instantly. They also help convince them to explore through the website and click or tap for more information. You can add such infographics on the eCommerce platform to encourage people to keep scrolling through the page. Slider images or GIFs can also be posted on Instagram or Facebook.

You will find quite a few brands engaging their audience with such visuals. It can help them stand out among their competitors and establish credibility as well. This is also a unique concept as people will be able to interact with the visual content in real time. Exploding elements and short animations are just a few ways that you can include such graphics on your platform or share them across various digital mediums. If people are getting valuable insights or information, they may even share the infographics with their followers and promote your eCommerce website.

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Infographics Tools: Visme, Piktochart

3. Go for 3D Images or Videos

You may already see a lot of eCommerce businesses using 3D images or videos to showcase their products or services. It’s a good way to give people a close look and help them make a purchasing decision. Such video content can also be recommended or shared on Facebook, Twitter and Instagram. With 3D videos or imagery, you can highlight the best features of a product or show the way it’s created.

This visual content can be included in marketing campaigns for various channels. You can incorporate a short video on your website or blog. They can be attached to email campaigns and posted on Youtube too.

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3D Tools: Morphi, 3D Slash

4. Add Cutaway Visuals of Products

This is another great visual marketing idea other than designing an ecommerce logo, to convert eCommerce customers. Since people cannot feel or experience the product closely, they depend on multiple photos and videos to see how it can help solve a problem. You can get creative with the photography and add pictures of elements that make up your best-selling item to grab the attention of visitors. Exploded and cutaway visuals can work very well for higher conversions.

Casper is one example of a company that uses close pictures of its products to show how they are designed. You can find a cutaway photo of the Wave Mattress to highlight the way it can provide support to customers. The images are also interactive and dynamic. Visitors can also find more details about the production or creation by looking through the video.

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Photography Tools: Adobe Photoshop, SketchUp

5. Include Unboxing Video Content

It is quickly becoming a very popular way to engage people and generate interest in the products as well. Unboxing videos are created by brands or businesses to show people what they can get with their purchases. You may see influencers collaborating with companies and posting unboxing videos of a new or latest product. This is a good way to reach out to a wider audience and raise awareness about the eCommerce business as well.

Unboxing videos can also be shared easily on different platforms. Micro-influencers can also live stream the event and tell people about the benefits of the product.

Video Tools: InVideo, FlexClip

6. Run A User-Generated Campaign

This visual marketing idea is based on engaging real customers on social media platforms. If you think about it, Apple created a very successful user-generated campaign with the hashtag #shotoniPhone. Millions of people around the globe shared pictures or videos that were taken on their smartphones and the company was able to generate higher sales. User-generated campaigns can boost recognition and help businesses attract new customers quickly.

When you promote a catchy hashtag and encourage people to share pictures or videos with the products, it allows others to become familiar with the brand.

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UGC Tools: ShortStack, WishPond

7. Promote Shoppable Livesteams and Images

Today, many businesses are taking advantage of the shoppable posts and livestream feature. Some have added this to their website while others host them on social media platforms such as Instagram. You can also post short videos or Reels that have a good reach with the audience. This allows people to shop directly through the pictures or visit the link in the videos.

It is a good way to increase conversion in a short time. You can also add the link to your website or set up a store with a social media account. Nordstorm is one example of a brand that has generated a lot of sales with its shoppable live-streaming channel.

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Shoppable Live Tools: Amazon Live, Instagram Live

8. Engage with Humorous Content

Memes and GIFs can instantly make a positive impression on potential customers. If you are looking to reach out to a younger demographic of consumers, then consider adding humorous visuals in your marketing campaign. You can include them in blog posts and articles to increase engagement quickly. People are more likely to respond to popular or trending memes like tiktok trends or black friday memes than most other visual content.

Follow the topics that are generating a lot of interest on social media networks and create relevant posts with a hashtag. This can help businesses attract a wider customer base and increase conversions on their website.

Tools for Memes or GIFs: Wondershare Filmora, Picasion

9. Launch In-App Ads

While disruptive ads can turn people away, interesting visuals may convince them to follow the link or CTA. A short animation or dynamic images that pop up within an application could promote your eCommerce business effectively. It is a good idea to include content that offers valuable information as well. In-app ads can help bring higher traffic to the website and encourage people to signup or subscribe to the newsletter too.

Make sure that the ads are interesting or visitors might just close them instantly. Highlight your best-selling product or include a flashy image that makes a lasting impact. This way, even if consumers leave the app, they may recall the brand or business later on.

In-App Ad Tools: Figma, Mixpanel

10. Adopt VX in Metaverse

Virtual design or reality is already quite popular among the audience. With the launch of the metaverse, the technology has been widely adopted by different brands for marketing and promotion. It can be slightly tricky to understand at first. You need to browse through the different platforms and pick a community or network where your target audience might be located. For instance, businesses can take advantage of gaming, events and virtual stores to reach out to Gen Z and millennials who are active within the metaverse.

Gucci collaborated with the gaming platform Roblox to present its art and designs to a younger customer base. The event continued for two weeks and helped the brand increase awareness as well.

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Tools for Metaverse: Sandbox, VR Space

Wrapping Up

These are some visual marketing ideas to convert eCommerce customers. If you are looking to launch your eCommerce business or generate higher sales, then you can consider some of these ideas to build brand recognition in a short time.

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Market research nerd with a penchant for graphic design and branding. A digital marketer by profession; a creature of the web by compulsion.


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