ChatGPT For Branding Briefs: Kickass Tricks and Tips

The world of branding and marketing is constantly evolving. You will find marketers and brand owners using new tools and technology to solve problems and automate different processes. Just a few years ago, professionals did not have access to as many channels or mediums as they do today to create branding awareness and recognition.

Now, you can find tools for SEO (search engine optimization) to boost visibility and build credibility in a highly competitive digital world. Just two months ago, we were introduced to ChatGPT which is still creating waves for its many abilities.

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Since this amazing tool is set to change the world, why not take a look at what it can do in the field of branding?

The AI platform can help you create and refine branding briefs for designers or agencies that you may be looking to collaborate with to establish a name in your industry. Before we talk about how you can use ChatGPT to create branding briefs, let’s give a brief introduction to this tool.

What is ChatGPT?

The OpenAi platform is being called ‘revolutionary’ by digital marketers, strategists, business owners, developers and graphic designers, and professionals across the world. ChatGPT was launched in November 2022 and made headlines in the digital world for its problem-solving abilities.

In just two months after its launch, ChatGPT broke records in user base. According to Reuters, the platform had 100 million users in January. It is the fastest that any tool or digital medium has reached this number of users.

It can simplify any task, be it producing a creative brief for a designer or agency or mining data. The platform works in a way that is similar to a chatbot, with one big difference.

You can ask the tool to generate solutions for you based on ‘Prompts’. This is the information that you enter in the text box to create an outline, strategy, plan, or a simple caption for social media platforms that matches your brand voice.

The prompt includes all the relevant information that you need to input to get the desired results.

For instance, a social media manager working for a fashion brand, can enter the details of their company and generate a social media content plan for ideas. Take a look at it below.

ChatGPT is not likely to take over the role of humans in workplaces, at least for the next few years, but it can certainly help them simplify various processes and boost productivity. Think of it as the Jarvis to your Tony Stark!

ChatGPT for Branding Briefs

The AI platform can help brand and business owners create branding briefs or guidelines that highlight the core values, objectives, and goals that you aim to achieve. It tells professional designers or agencies how you want the brand to be perceived by the target audience. In a branding brief, you can communicate the way you want your visual brand assets like the logo design, color palette, and font styles to appear on various digital and print mediums.

Before you start working on a brief or style guide, it’s a good idea to get a professionally designed logo that represents your business closely. Once you have that, you can clearly define what you want the audience to think of your brand and bring out the desired reaction.

Since there is a lot of information out on ChatGPT, you might find yourself confused about the best way to use it to achieve your goals. As a brand owner, you can simplify the task of creating branding briefs with it greatly. Just prepare to be blown away!

Kickass Tips and Tricks for Creating Branding Briefs with ChatGPT

To make this easier for you, here are some useful tips and tricks that you can apply to create an accurate branding brief and make the most of ChatGPT’s abilities.

Generate Ideas for Your Brand’s Mission or Purpose

Before anything else, you need to identify the core purpose of the brand and establish your long and short terms goals accordingly. This is one of the first things that you need to clarify to create a clear branding brief or guidelines.

Once you can identify your brand’s mission and objectives, you can convey the right message to the designer or agency on what you hope to achieve with your branding strategy.

How to Use ChatGPT to Identify Brand Purpose

Did you know that ChatGPT can help you with that? I discovered that you can ask the tool questions about your industry or niche, and competitor businesses too. It will generate some ideas for you that will make it simpler to define your brand mission or purpose.

Take a look at the ideas that ChatGPT generated with a prompt for a real estate company. While some of them might sound quite basic or generic, you can always combine or take inspiration from a few to define your brand’s mission or purpose.

In the end, it becomes a lot easier to communicate the company’s values with the target audience and align them with your goals too.

What to do: Enter a clear prompt such as ‘generate ideas for the mission statement for a sportswear company’. This includes the niche and tells the tool about the product or service too.

Get an Insight into Your Target Audience

Now, this can be a bit tricky at first. The AI platform requires relevant information about your company or brand to give an insight into the preferences and interests of your target audience. If you simply ask ChatGPT to find demographics or consumer behavior without context, it might not generate anything valuable. It’s important to include information about the type of products or services that you are selling and highlight your expertise as well.

This makes it easier for the platform to locate the target audience and analyze their preferences. To create an effective branding brief, you need to include as much information as possible about your customer base as you know.

The process of identifying the channels where they are located and tracking their buying patterns or behavior can be extensive. ChatGPT can simplify this for you and generate an insightful overview of what your target audience is looking for.

How to use ChatGPT to find Target Audience

I found this prompt to be quite useful for identifying the audience for any brand. For instance, a pet grooming service, ‘Pet’s Best Friend’, would be able to get an overview of its target audience by simply asking who they are.

It is important to keep in mind that you need to add all the information about the business. Otherwise, the tool will not be particularly useful to you.

What to do: Mention your company or brand name in the prompt, along with the niche such as pet grooming service, fashion accessories, or financial services provider.

Research Your Competition for Brand Positioning

One of the most crucial aspects of a design brief or style guide is feedback from the audience. How will they react to it? What traits or characteristics do the graphic design elements in the logo remind them of? The perception of the audience drives the success and recognition of a brand. This is where you need to consider what your competitors in the industry are doing.

Take a look at the elements they have used in their visual branding assets to bring out the desired reaction from their audience. This way, when you are working on your branding brief, you can highlight the factors that are likely to have a positive impact on consumers.

It can help you determine the position of your brand in the market and strengthen it later on as well. Would you believe that ChatGPT can also help you figure that out? Well, it does! You can use the tool to run a competitor analysis and highlight your USP or unique selling point that can be communicated in a branding brief.

How to Use ChatGPT for Brand Positioning

Enter a prompt that tells this tool why your brand exists and how it can offer a solution to your potential customers. For example, if you are selling organic food and source your ingredients from a specific farm, you can include that information and generate a useful answer.

Now, I found this answer quite extensive and clear on its own. This determines the brand’s position in a competitive industry and gives ideas for showcasing the unique factors too.

What to do: Try multiple prompts that can range from something simple like ‘what is the position of my fashion company’ or with more context like ‘what is my brand position compared to my competitors’.

Identify Your Brand’s Personality and Voice

A good branding brief draws attention to the persona and tone of voice immediately. Now, it can require extensive research, time, and effort to identify these two elements. When it comes to the personality, you want your target audience to instantly associate your brand with a specific trait. Here are some of the common ones that people connect to:

• Fun and interesting
• Adventurous
• Serious and professional
• Feminine
• Quirky
• Luxurious and elegant
• Innovative
• Joyous and energetic

The tone of voice is closely related to the persona and visual brand identity. As a business owner, you want to maintain consistency in the message you convey with images or content. When you are brainstorming ideas for these elements, you can use ChatGPT to save time and find inspiration as well.

The tool can identify your brand’s personality and tone of voice with the given information. It generates ideas that could set you in the right direction.

How to use ChatGPT for Identifying Brand Voice and Personality

As you may have a clear idea by now, the magic is in the prompt. You need to add as many details about the company as you have to obtain accurate answers on this AI platform. For instance, a restaurant that specializes in sustainable, healthy, plant-based cuisines, can find ideas for its brand voice and personality with this information.

It’s a good idea to also have a go-green eatery logo that instantly tells people how the restaurant differs from others.

What to do: Use separate or individual prompts to get clear and concise answers. You can use some of the traits and ideas to create a persona for your brand and establish the right tone of voice.

Create an Outline of Your Brand Strategy

Lastly, you need to think about how you can catch the eye of potential customers quickly. Before anything else, locate and gain an understanding of the channels or platforms where you can reach out to the target audience. To create an effective branding brief, you should be very clear about the goals and final results. And to achieve those, it’s important to understand how to get there.

By creating a plan or strategy beforehand, you can have a positive discussion with the agency or professional designer in the first meeting. It also gives them an idea that you know your brand extensively and are up to date with the latest developments in your industry too. ChatGPT can be used to generate a strategy or an outline of a plan that you can follow to create an informative branding brief.

How to use ChatGPT for a Brand Strategy

While this may seem simple, it can be quite tricky. You need to figure out the right prompt carefully for a brand strategy. I recommend that you input a prompt that has a combination of all the important elements of a brief. Take the example below of an eCommerce business that sells furniture.

Now, this may be a general overview but can be used as a starting point. It can also give you more clarity in identifying different factors of your branding brief, like the audience, storytelling, and customer experience.

What to do: Make sure that you highlight what your brand promotes and a key trait that you want people to associate with the business.

Takeaway

These are some great tips or tricks that you can apply in ChatGPT to create branding briefs. This tool has simplified the task significantly and can help business or brand owners save a lot of time for specific projects or overall growth. If you haven’t started using this tool to maximize efficiency, it’s time to take it for a spin!