Let SEO Do the Bidding!
Get noticed before your competitors!
SEO won’t work for my website – a person living in Narnia would say that!
Today, people rely on search engines to find information just like a blind person relies on his glasses to see. The online world is blooming every day and if you are not in it, you don’t exist. Sixty-three percent of 2.2 trillion searches only open the first 3 results in search pages. To get to the key spots before your competitors, you need SEO strategies. They will provide you the grounds for ongoing struggle to rank higher in search results. But your competitors are doing the same and every brand cannot be in the top three pages. So, how can you beat the rest?
Change the perspective
Before jumping towards endless SEO tactics, first analyze your business from the viewers’ perspective. There are two major stakeholders who are directly involved in making or breaking your online business – your prospects and search engine robots. Impress these two and you will be on your way to a better search engine ranking. A strategy that goes the other way round ends in frustration for the website owner because the results are too far-fetched and there’s too much waiting. What can SEO do for your website and how you can achieve the top search engine position and avoid an SEO ranking drop? Here’s a glimpse of the process.
What is On-page SEO?
When a website is created, it is important to structure it well so that the search engines can find it with ease. However, a balance has to be maintained. A website should be user-friendly and interactive for the visitors as well. The use of correct page titles, well researched keywords, valid heading tags is just the beginning of on-page SEO. Your website navigation and directory structure should be optimized in such a way that you can get maximum “juice” out of it when spiders/search engine crawlers and visitors come to your site.
What is Off-page SEO?
When you are not working on your website directly but still working for it, you are doing off-page SEO. Your website gets primed when it gets good quality links from other similar themed websites provided they have better search engine visibility themselves. However, while building quality links, the focus has to be the audience rather than mere SERPs. The latter will come eventually if you were able to channel targeted traffic to your website.
What are SEO Metrics?
Now for the big question, have your SEO efforts paid off or are they ever going to work? Well that can be determined by the conversion rate of your website. There will be too many visitors but only a few will be interested and they will be classified as your leads. Find out how you can retain and convert them into sales in the following infographic.
So do you have all these SEO elements in place for your website yet?
Optimize Your Website With SEO
