Psychographics in Contemporary SMB Marketing

By Shyrose Vastani , Apr 10 2015

Are you a market researcher? If yes, then you would be familiar with the terms demographics and psychographics. They are methods used for understanding the target market externally and internally, respectively. In recent times, marketers have observed a paradigm shift in market research. Now, small businesses seem more inclined towards exploring the psychology, lifestyle, attitudes, and the diversified personalities of their target audience.

Demographics focus on the external parameters of the market. For instance, annual income, education, age, occupation, or region. However, the emphasis with psychographics is on market segmentation according to lifestyle, attitudes, social class, and dynamics of personality which help businesses to psychologically connect with their target audience.

Do you understand the psychographical paradigms of modern-day marketing? If not, it is time you learn, and adapt this contemporary marketing trend and psychographic-ally connect with your target market.

The following infographic will help SMB owners and marketers understand the critical aspects of psychographics in contemporary marketing:

Psychographics in Contemporary SMB Marketing

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A philanthropist by nature, Shyrose Vastani is professionally working as a digital media marketer and visual design blogger. She is a visual media enthusiast with keen interests in research, business trends and graphic design. With a background in psychology, she is passionate about learning and sharing knowledge about visual media and its impact on consumer behavior and people in general.


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