#TeachYourself: All You Need to Know to Create Amazing Custom Logo Designs
Critiquing logos from startups or rebrands from established brands has become a source of endless fascination for many of us. Some big brands are able to sustain the criticism, but the startups tend to lose faith. We have seen how startups come and go, or rebrand and merge in order to develop the persona of a reliable brand. But all those pesky attempts without real knowledge of custom logo designs fail to provide desirable outcomes.
Poor logo design can instantly break your business. The rule of thumb in this case is to avoid fads and trends because they cannot help you sustain a brand in the long run. Have a clear vision, keep in mind your mission and objectives, so you can communicate through your company logo design rather than letting the trends dictate the future of your brand identity. Trust me, some of the trends seem good while others have a regrettable outcome. When your brand image is at stake, you cannot leave it to chance. Look for solid footing instead, and teach yourself what you need to know to find success.
First and foremost is the logo design process. If you are accustomed to it, you are half-way through. Unfortunately most designers, as well as start-up clients, are not absolutely familiar with the drill. Find out the nitty gritties of the logo design process, the client brief, and the basics of the customized logo design. When you are about to start a logo design project (designer or client), this all-in-one resource would come in handy.
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Blog Update: 30 October 2015
Are you a Spanish designer, and trying to find a short cut to design a custom logo for your client? We know your anxiety; that’s why we have created this infographic for you. The whole process of creating custom logo design and how to manage your design process is outlined in this infographic. Learn how to get your design ready for your client in time. Check it out right now.
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