The Logo Design Process

By Kathleen Burns , Nov 3 2014

It’s intimidating when a company hires a designer to design a logo as part of their identity. You don’t want make the logo literally describe what the business does, but for it to become as familiar to the customer as the business name. Logos derive their meaning from the thing they symbolise, not the other way around – logos are there to identity, not to explain.

The process is complex and requires a careful understanding from the start and sometimes the project takes several turns before the designer reaches the finished product. This infographic is for the seasoned graphic designers and the beginners. Use it as a refreshing guide to make sure that you think long and hard about what is important to your client and their business.

When you last designed a logo, what industry was the company in? 
The Logo Design Process

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Kathleen is a New Jersey blogger with an interest in brand design and a passion for graphic design, illustration, and social media. She loves to deliver inspiration to others to give them the means to achieve their branding and design goals.


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