Trendy Non-GMO Product Packaging Design Styles of Leading Industries
Can you recall an interesting product packaging design that you have seen recently? You might be able to recognize a unique one as it would easily stand out among all the other products. Good packaging design can convince a lot of people to buy certain items and become familiar with the brand as well. It’s also one of the most important parts of branding. If you think about it, many people identify their favorite products or associate a brand with its packaging. Today, there are many industries in the food manufacturing and processing sector that produce non-GMO products. These include Ben & Jerry’s, Whole Foods, Target and General Mills.
The companies are shifting towards organic and non-GMO ingredients. This basically means that they no longer use genetically modified foods and sources. When it comes to non-GMO product packaging design styles, there are quite a few memorable ones that you might remember. Think of a favorite snack or grocery item that you tend to buy regularly. Chances are that the packaging design style is one of the factors behind your purchasing decision. Trendy and appealing designs can build brand loyalty and boost recognition across the globe.
If you are looking for inspiration for organic and non-GMO product packaging styles, then take a look at a few trendy ones of leading industries.
Kraft Heinz Company
This is probably one of the leading industries that has a range of products and brands. You may recognize quite a few items from the Kraft Heinz Company at any store or shop. In 2015, the brand announced a merger with Heinz and expanded into dairy, food and snacks products. It might be surprising to know that some of the most popular items consumed by people across the globe are made by brands under Kraft Heinz. There are many trendy GMO product packaging design styles that add to the appeal of their products.
Boca Burger
The simple boxed packaging for the vegetable patties has become very popular among consumers. Boca Burger has kept the focus on their wordmark with the packaging design and color choice. The bold red and light brown makes a positive impression on the audience and represents the brand closely too. You will find that the product packaging design can easily draw attention anywhere. It has all the relevant information and highlights what people can get at the end too.
Sometimes, a simple product packaging design can be the way to go. According to a survey, 67 percent of consumers have said that they find cardboard and paper packaging more appealing than other materials.
Grey Poupon
This is another great example of a trendy non-GMO product packaging design style. The Dijon mustard jar features the iconic brand mark that you might be able to recognize within seconds. This product comes in a clear packaging that conveys all the important information from the first look. The red, white and blue colors reflect the origin of the product in Dijon, France. This packaging design can just never go out of style!
Kettle Brand
Now, you might already be familiar with the products of this brand. The potato chips are hugely popular among both adults and children everywhere. Kettle brand has attracted a lot of attention for its use of almond oil and non-GMO ingredients. The product packaging design style is also one of the biggest reasons behind its popularity. You will find that both the classic and ‘Krinkle-cut’ range comes in different colors that represent the flavors.
Classic and Krinkle
The product packaging is designed to grab the attention of a potential customer. It has the logo design and tagline that is clearly visible and easy to identify. You can see how the packaging includes the essential details about the product without overwhelming the consumer. This company uses bright colors to generate interest within the target customer and create familiarity as well.
Organic
This packaging design is slightly different from the classic and krinkle-cut chips. It tells people that the products are organic and come in mostly earthy colors. The company has created the packaging design to send out a strong message to the audience. It immediately tells them what they can find and stays true to the branding as well. Both the normal and organic product packaging design styles are trendy and may not require any upgrades over time. You can certainly take inspiration from this company and get started on an effective branding campaign to boost recognition.
Nestle Brand
It is the largest food company that has many different globally recognized brands. You probably buy a lot of these products on a weekly or monthly basis. Nestle has everything from dairy products to frozen foods and snacks. Most of these might be known for their interesting packaging designs. Cheerios for instance is one of their very popular products that is recognized by its simple yet innovative packaging. Similarly, Smarties and Maggi are also two items that you may identify from the design and color of the package.
There are a lot of products that we can talk about here. Let’s keep this simple and focus on a few of their items that have trendy product packaging design styles.
Buitoni
The Italian brand has received a lot of attention in recent years. While some of it may have been due to production planning and methods used by the company, most of it is because of the packaging design. The transparent style allows people to look at the product closely and make the right decision. It includes the brand logo and symbol at the top as well. To inspire trust within the customer, the packaging design also features a hand-written message or note that promises high-quality ingredients. It’s a part of their branding now and makes each product unique as well.
L’Atelier
While you might recognize KitKat with its iconic red packaging, this is another product that can instantly draw attention. The product packaging design highlights the ingredients and is designed to appear like a chocolate too. Recently, this company has introduced a new product that is made from cacao fruit and has no additional flavor. The packaging is slightly different from the other items and designed to convey the change as well. When it comes to the milk and dark chocolate range, the company has chosen a unique packaging design style that can convince people to buy the products.
365 By Whole Foods Brand
In 2017, the company made headlines when it was bought by Amazon for $14 billion. The brand was known for its affordable items and had locations across the country. Today, it is associated with Amazon and recognized for the quality of products everywhere. Now, there are different items that you can find with trendy packaging design styles. 365 has a range of products from milk to dessert bars and orange chicken. The items are quite popular among consumers as well. The packaging has gone through a few changes since the brand was sold to the corporation.
While you will find the logo on every product, the design is slightly different. Instead of the old tagline, the label now just has ‘Whole Foods Market’ featured below the symbol. The packaging design style is more modern and minimalistic.
Fruits and Nuts
The product packaging can inspire confidence in consumers from the first look. It tells people about the item with clear and bold typography and has soothing colors that remind them of nature. This appealing product design has very little text and conveys basic information. The company keeps the attention on the item with appealing visuals that stand out instantly. With a simple white background, this is one design style that can remain timeless and sticks to what works.
Drinks
There are many options in different product packaging designs that you can find. The fruit juice and lemonade come in trendy styles that might make you pick up the item and give it a try. When it comes to organic juices, the company has opted for a simple design that includes all the details of ingredients. The colors reflect the brand message and help build customer loyalty over time too. Most people will be able to pick out the products in the shelves from their packaging design style easily.
Ardmore Farms Brand
This is another brand that is known for its various product packaging design styles. The brand is owned by Country Pure Foods and has gained recognition for its pure ingredients. You may already be familiar with their juices and organic milk products. Consumers have the option to pick different packaging and choose the products accordingly. The trendy design highlights the core values of the brand and makes it easier for people to recall or remember the products later on too.
Almond and Oat Milk
The brand uses earthy and bright colors to grab the attention of customers. If you consider the packaging design style for cartons, it represents the company closely. With appealing visuals and a striking color contrast, the product packaging can convince people to make a purchasing decision.
Natural Juices
Ardmore Farms is known for its organic fruit juices that are easily recognized by the packaging. For these products, the design is modern and futuristic. You can find both cups and juice boxes that tell people about the item.
Wrapping Up
These are some of the trendiest non-GMO product packaging design styles of leading industries. You can certainly take inspiration from these examples and make a positive impression on your target audience. Before anything, focus on creating a logo that represents your business accurately and can create awareness effectively. You can consider launching a logo design contest to get a brand symbol for your company or startup that can be featured on packaging as well.
