Persona Type/Who is using RubyRide:: -K-12, College/University students
Service Examples: Carpooling, college students groceries, date nights, family outings etc.
Why use a RubyRide? Drivers Back round checked/substance screened, WIFI in the cars to do homework, cars are insured and company owned, families can split plans to carpool kids, etc.
-Persona Type/Who is using RubyRide Businessmen
Service Examples: Driving the everyday worker to and from the office, with wifi in the cars they are able to work while commuting. Instead of never being able to do stuff during rush hour they can now work. Because you don't pay per trip you never have to worry about paying extra when traveling during peak commuter hours.
Persona Type/Who is using RubyRide: Ages 65+, people who cannot or who don’t want to drive but want travel around their communities, can be purchased for a loved one or can be shared with a friend Service Examples: taking users to the grocery store, to their appointments, and to visit friends in their community etc.
Persona Type/Who is using RubyRide: medical, colleges/universities, organizations, and general businesses
Service Examples: medical transportation for patients, community transportation, and customer and employee transportation etc.