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Business logo for a natural product company which specialises in ice creams and popsicles

NATUR

Contest Holder fgon73 ?

Last Logged in : 3879days7hrs ago

Concepts Submitted

74

Guaranteed Prize
200
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
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Project Finalized


Project: Business logo for a natural produ ...
Industry: Food Logo
Contest Launched: Sep 23, 2011
Selected: 1 winning design from 74 concepts
Winning Design by: Irenecreations
Close Date: Oct 06, 2011


Business logo for a natural product company which specialises in ice creams and popsicles - Food


Awarded as a winner
Project Report    

Sort by:


#33

#32

#26

#25

#24

#71

#70

#67

#66


Creative Brief


Business logo for a natural product company which specialises in ice creams and popsicles

NATUR

Lo mejor para ti... (the best for you)

Yes

Natur is a company that produces, distributes and sells natural products in the southern mexican region. Our products are natural, free of artificial ingredients or conservatives. We specialise in ice creams, popsicles and frozen yogourt made entirely with natural ingredients and low in fat. We only use milk, soy milk or yogourt instead of cream to create a much healthier, low in calories product. Recently we also started to distribute sandals made with recycled plastic and natural sources. Our logo should reflect our commitment to natural products and highest quality.

Food

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Initials
Initials

Illustrative
Illustrative

Character
Character

Web 2.0
Web 2.0


Unique/Creative
Industry Oriented
Outdoors/Natural
Fun
Illustrative
Playful/Cartoonish
Youthful

Not sure, our ice creams and popsicles are made with fruits, seeds and other natural ingredients so is hard to choose a specific colour. Maybe using green could accentuate our commitment with natural products

not sure

There is product in Chile made by another company which also shares the name NATUR. They specilises in cereals and other natural products not related with ours. Their website is http://www.natur.cl. Please try to avoid this logo design

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Discussion


Comments

  • October 06, 2011 8:27 AM
    fgon73 fgon73
      Project Holder
    Draft #63, #64 and #65: Excellent work. These designs are perfect. Could you produce another set of these designs only changing the letter N (make it capital) like in design #50? Thanks Draft #66 to #71: The project team has decided to change the colour scheme to blue as this is more closely associated with water products such as our ice pops and ice creams. Your designs are really good altough I would prefer to see drafts with "water" as the main theme. Thanks for your hard work

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  • October 05, 2011 3:52 PM
    fgon73 fgon73
      Project Holder
    Draft #60: Please remove leaves and flowers next to letter R and move water drop from letter A to letter R (to look like a faucet drop). Also remove "lo mejor para ti". Good design, thanks. Draft #58: Please replace picture with the waterfall on #57. Move drop to next to letter R (to look like a faucet drop) and turn it upside down as this is more natural. Good colours, this is close to be perfect. Thanks for your patience. Excellent work!

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  • October 05, 2011 11:29 AM
    fgon73 fgon73
      Project Holder
    Draft #55 and #53: Please change the colours to see a water-based theme as our product is cold and water-based. This is just a try so we want to see how it looks. Excellent design, thanks, Draft #51 and #52: Keeping the same colours, could you please add a waterfall or a water drop to associate with the water in our products? The designs look great but I am trying to increase the association with our water-based products. Your designs are great, thanks.

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  • October 05, 2011 8:39 AM
    fgon73 fgon73
      Project Holder
    Draft #40 to #48: Please eliminate yellow butterfly in all designs. Reduce letter N so all letters are the same size (or increase the other letters). On Draft #46 and #47 please increase slightly the thickness of the letters to see how it looks. On draft #42 please reduce the size of letter N and remove the curve on the lower left side of the letter to make it look more natural. Thanks for your designs Irenecreations, good work!

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  • October 04, 2011 1:57 PM
    fgon73 fgon73
      Project Holder
    Draft 38 & 39: Please modify the letter N and reduce the size so all letters are the same. Please also produce a version with all the letters on the same size similar to #15 but increase the size of the leaf considerably as this seems to be the main feature. Thanks

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  • October 04, 2011 9:40 AM
    fgon73 fgon73
      Project Holder
    Draft 34 & 37: Liked the new picture a lot, is an interesting logo, on both designs could you please modify the letter N a bit more as it looks a bit longer than the rest of the letters? also please put some of the leaves down like in draft #36 as this looks really good? Excellent progress! Draft 32 & 33: Liked the new letters and colours on design #32, could you add a bit more complexity to the design of leaves? liked the round shape on #32 but like also the group of leaves created for #33. Good work!

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  • October 03, 2011 2:47 PM
    fgon73 fgon73
      Project Holder
    Draft 28, 29, 30 & 31: Like the name NATUR but the picture is a bit too abstract, suggest to use a flower, leaf or something less abstract. Good design ALL DESIGNS: PLEASE REMOVE THE WORDS "LO MEJOR PARA TI" AS THIS SHOULD NOT APPEAR IN THE LOGO, ONLY IN OUR WEBSITE. Draft 15: I like the color of the letters and the shape of the logo but is too simple. Maybe should increase the size of the leaf or add a flower or another element that indicate "natural" Draft 24, 25, 26 & 27: Like a lot the shape of the letters and the simbols, altough I think that they are a bit abstract. On draft 24 & 25 can you delete the words "lo mejor para ti" and add the colour of the letters to the NATUR name? also please remove the yellow top part of the symbol and leave the leaves alone as this might look better. Good design! PROJECT HAS BEEN EXTENDED 3 MORE DAYS AS I NEED MORE DESIGNS FOR OUR LOGO. THANKS FOR YOUR PARTICIPATION IN OUR PROJECT

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  • October 01, 2011 9:36 PM
    fgon73 fgon73
      Project Holder
    Draft 9 & 10: Don´t like the concept of fruits hanging on top of the letters. Also please focus on natural product in general and not just on fruits. The ice pops that we sell are also made with nuts and yogourt. We are also entering the recycable sandals market with sandals made 100% from recycable plastic. Good work, keep on

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  • September 30, 2011 1:55 PM
    fgon73 fgon73
      Project Holder
    Draft 4: Liked the font and the colours, although I can't link the image with any natural product Draft 5 & 6: The font and colour for the name and motto right, but the image needs a bit of work. Remember that Natur is about natural products, not just ice cream and ice pops

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  • September 28, 2011 6:58 PM
    fgon73 fgon73
      Project Holder
    Draft 1 & 2: The logo should reflect natural products and not just ice pops. The fonts should be more fun or rounded. Is a good idea however. Draft 3: I can't link the name and the logo in any way. Suggest to use green as part of the scheme. Remember that NATUR is abour natural products, not just ice creams

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