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Business Logo: Woodshop Classix (beer festival)

Woodshop Classix

Contest Holder cquiroga ?

Last Logged in : 4662days23hrs ago

Concepts Submitted

147

Guaranteed Prize
300
Winner(s)

1

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Project: Business Logo: Woodshop Classix ( ...
Industry: Food Logo
Contest Launched: Jul 12, 2011
Selected: 1 winning design from 147 concepts
Winning Design by: sergiulazin
Close Date: Jul 19, 2011


Business Logo: Woodshop Classix (beer festival) - Food


Awarded as a winner
Project Report    

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#125


Creative Brief


Business Logo: Woodshop Classix (beer festival)

Woodshop Classix

No

The Woodshop Tasting is a craft beer festival in Southern California which features hundreds of the best, rarest, artisan-made beers from around the world. This year will be the sixth anniversary of the tasting, so this upcoming party is called "Woodshop Classix" and will focus on World Classic beers. This design will be for print media, t-shirts, and custom glassware, so it would be nice to have it scalable in size and made with the possibility of pulling just the name "Woodshop Classix" out of the context of any larger logo design and ornamentation.

Food

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark


Cutting-Edge
Clean/Simple
Sophisticated
Industry Oriented
Serious

not sure

I have used a logo in the past which depicted a block of wood that was hand-carved to look like a bulbous, tulip-shaped beer glass (google "Duvel tulip," a recognizable symbol among beer enthusiasts), with wooden mallet and chisel, with accompanying block-letter, wood-grain font saying "WOODSHOP". I still like that concept, but am not beholden to it. I am open to any and all new ideas. Also, I may use the logo (or some aspect thereof) for a future Woodshop craft beer bar/restaurant, so I would want it free and clear as far as legal rights and trademarks.

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Discussion


Comments

  • July 19, 2011 3:05 PM
    spooniy spooniy
     
    I thought you said absolutely no mugs...

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  • July 19, 2011 1:11 PM
    zolaman zolaman
     
    all work as been my work sir...but your need to more realistic wooden cup let me go for the image..thanks

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  • July 19, 2011 1:04 PM
    zolaman zolaman
     
    ok sir...sorry for that i will work on it...

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  • July 19, 2011 1:01 PM
    cquiroga cquiroga
      Project Holder
    #120, 122 (zolaman) - I like the cursive font, and I like the wood planks (but they are a bit too "Disneyland Log Jammer ride" for what I'd really love). I'd say "Classix" should be a bit larger so it reads more like a part of the full festival name with "Woodshop." Also, the hammer you've used appears to be a judge's gavel, and not a woodworking tool of any kind. Finally, it's disturbing that you have a shutterstock watermark on your new wooden beer mug-- are all of these images in your design just co-opted items from royalty-free image sites? Not exactly what I was hoping for in an original logo, particularly for the glass itself.

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  • July 19, 2011 12:37 PM
    cquiroga cquiroga
      Project Holder
    I apologize if any of my comments come off as insensitive, unappreciative, or harsh. I am just trying to provide clear direction, and this is my first time going through this process. I appreciate all of the effort by all contributing designers. You are clearly a very talented group of artists.

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  • July 19, 2011 11:44 AM
    cquiroga cquiroga
      Project Holder
    #118 is the design from last year's Woodshop 5.0 tasting, to give an idea of what I used before. It's obviously very crude, but an updating of that logo (with new fonts) would work. The rugged, rustic, hand-carved block-of-wood-as-beer-glass idea is something a few people have taken and ran with, and I still think that's the strongest image yet.

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  • July 19, 2011 11:27 AM
    cquiroga cquiroga
      Project Holder
    NO MUGS. NO colored backgrounds. NO plain beer glasses without alteration. Any of these things will result in instant-elimination of the design. And PLEASE use some kind of woodgrain or weathered look for your font for "Woodshop," and some kind of cursive or stylized, ornate font for "Classix."

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  • July 19, 2011 11:04 AM
    mmiad mmiad
     
    cquiroga, please see PMs for info on final submission (#82).

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  • July 19, 2011 2:15 AM
    cquiroga cquiroga
      Project Holder
    #20 - I like the woodgrain, block-face font for "Woodshop," but it's a little bit too cartoony as-is. And the glasses of beer don't stand out in any way. They are "just" nice glasses of beer. I need a unique symbol.

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  • July 19, 2011 2:12 AM
    cquiroga cquiroga
      Project Holder
    #55, 56, 57, 58, 59, 70, 79, 80, 87 - I like aspects of (most) all of your designs, but if you're going to have a glass of beer, it can't JUST be a glass of beer! There has to be something unique or interesting about it as an object and as an image. I cannot use a generic glass of beer as a logo. It doesn't stand out in the slightest, or suggest anything unique about the Woodshop.

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  • July 19, 2011 2:02 AM
    zolaman zolaman
     
    ok..thanks i will work on that

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  • July 19, 2011 1:19 AM
    cquiroga cquiroga
      Project Holder
    #63, 64, 65, 66 (wdmpk) - All way too plain. This is basically spam. Same design posted multiple times, with no revision. And it bears little relation to my request anyway, with almost no effort towards any original image.

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  • July 19, 2011 1:15 AM
    cquiroga cquiroga
      Project Holder
    #48, 49, 56, 59, 61, 62 (zolaman) - I like your fonts, but don't like the four-leaf clover and don't like the crown (they're simply unrelated to anything else). Also, there is nothing unique or eye-catching about that glass. It's just a glass of beer. And you misspelled "Woodshop" on the revised designs.

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  • July 19, 2011 1:11 AM
    cquiroga cquiroga
      Project Holder
    #69 - Not into the 3-D look. And it still looks a little too generic.

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  • July 19, 2011 1:08 AM
    cquiroga cquiroga
      Project Holder
    #54, 76, 77, 78 - All too plain. I need a striking SYMBOL, not just a sign with the name.

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  • July 19, 2011 1:07 AM
    cquiroga cquiroga
      Project Holder
    #72, 82 - Wild West not what I'm looking for.

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  • July 19, 2011 1:06 AM
    cquiroga cquiroga
      Project Holder
    PLEASE no colored backgrounds!

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  • July 19, 2011 1:04 AM
    mmiad mmiad
     
    Version #82 concentrates on establishing the basic title design with minimal elements.

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  • July 18, 2011 9:43 AM
    cquiroga cquiroga
      Project Holder
    #50 - Too busy.

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  • July 18, 2011 9:38 AM
    cquiroga cquiroga
      Project Holder
    NO MUGS PLEASE. We will be serving beer out of stemmed glassware, and any mugs in a logo will automatically disqualify it.

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  • July 17, 2011 10:01 PM
    mmiad mmiad
     
    cquiroga, please see your private messages re. my submission #46. Thanks.

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  • July 17, 2011 7:40 PM
    arischu arischu
     
    a beer on a barrel could fit the whole idea of a beer and a woodshop and a classix

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  • July 17, 2011 7:18 PM
    mmiad mmiad
     
    Thanks for the feedback, cquiroga. For clarification: When you say "too cartoonish", are you referring to the overall design, or just specific elements of it (eg: foam)?

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  • July 17, 2011 2:02 PM
    cquiroga cquiroga
      Project Holder
    #13, 37, 38 - I like the direction you're going incorporating woodgrain into the design. The "W" glass is a unique image, but for some reason I'm not entirely sold on it yet. The single "W" reminds me a bit of the "W" hotels, and the Woodshop name has never really been abbreviated like that. But I do like it. Overall, I think these designs are too cartoonish right now. If you can dial back the exaggerated foam (look at the foam from your first mock-up on the beer mug-- that's what real foam looks like, but even THAT is a bit over-the-top). Also, the hops need some work. #37 is my favorite of yours, but I still want a fancier-looking "Classix" and the other tweaks I mentioned above. Thanks for your efforts!

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  • July 15, 2011 5:30 PM
    mmiad mmiad
     
    Feedback would be appreciated (#13), thank you.

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