General: Designs focused on greens and blues preferred. Since site is connected to www.OpenScientist.org the design should be somewhat similar in style or color to show that they are part of the same family of sites, but designers are encouraged to be creative in how that connection is made.
Banner: Incorporates the name “ScienceinDC” and the phrase “Enjoying Science in the Nation's Capital”. Also shows a variety of characters participating in science (stargazing, bidwatching, writing in notebooks, counting animals, etc.) , but not with lab coats or other signs of “professional” researchers. Must appear like regular people. Characters should also appear friendly and some may be “teaching” other. Image may also be used at top of blog as well.
Avatar/Icon/Logo: Either 1) create a friendly character inviting users to join, 2) incorporate science and DC monument imagery, or 3) create an inviting design using the “DC” abbreviation. If character, should appear friendly, knowledgeable, laid-back, and willing to teach users about science. If using abbreviation, may be creative with letters.