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Design Consultation

Drip Marketing HTML Email Campaign

Acquisition focused for Weight Loss Challenge

Contest Holder tricia101

Last Logged in : 2287days19hrs ago

Concepts Submitted

74

Guaranteed Prize
750
Winner(s)

1

Marketing collateral vield All design entries are veiled from other designers till the end of the contest. Expedite Featured

Project: Drip Marketing HTML Email Campaign
Industry: Health
Contest Launched: Dec 15, 2012
Selected: 1 winning design from 74 concepts
Winning Design by: mindsketch
Close Date: Dec 25, 2012


Drip Marketing HTML Email Campaign - Health


Awarded as a winner

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Creative Brief


Drip Marketing HTML Email Campaign

Acquisition focused for Weight Loss Challenge

Fun. Effective.

Overview statement: HealthyWage designs and organizes weight loss challenges and contests in which participants can win money for losing weight. (www.healthywage.com) People join a team of 5, pay an entry fee of $75, lose weight and the winners take home the $10,000 top prize.

What is the background? The SparkPeople (sparkpeople.com) audience is directly aligned with the potential HealthyWage participant. (health conscious living, exercise, etc.) This campaign is for coregistration: meaning that when the user signs-up to be a SparkPeople member they will also be presented with an opt-in to HealthyWage. (See screenshot of user experience attached) HealthyWage would be listed as one of the ‘Partner Offers’. Once the user opts-in to receive more info from HealthyWage, there will be an autoresponder email sent to the users inbox. This is the initial email that you are designing, (700x500). SparkPeople will then be sending the users email address to HealthyWage for a drip-marketing campaign. (Remaining series of emails.)

Objective: As you can image, the goal is to convert the user to a paid participant of HealthyWage. So the efforts need to be direct response focused in feel, have clear call to actions, and evoke a sense of urgency. There will also be a Special Discount for SparkPeople members ($25 off) which should help with conversion. In general, the audience should feel motivated and the desire to lose weight, while being part of something larger through fun, effective team weight loss.

Unique Selling Proposition: Special promotional discount for SparkPeople members ($25 off normal $75) The opportunity to be a part of something larger, a team weight loss challenge, AND of course the opportunity to win $10K cash as a reward for your success.

Note: Please design with both the old and new logos in mind as we will hopefully be swapping to the new logo once their new site is launched in January.







Health

SparkPeople members who have expressed an interest in HealthyWage challenges.

Deliverables: 5 HTML sequential emails
• Auto-Responder email: 700 x 500, Max file size 50K
• Drip marketing email #1, (Sent on day 3)
• Drip marketing email #2, (Sent on day 5)
• Drip Marketing email #3, (Sent on day 7)
• Drip Marketing email #4, (Sent on day 14)
• Drip marketing email #5, (Sent on day 30)

Auto-Responder email
Size: 700 x 500

Subject Line: Here's the $25 discount you requested from SparkPeople and HealthyWage

Headline: SparkPeople Members, You’ve Taken the 1st Step to Achieving Your Weight Loss Goals and the Chance to win $10K!

Sub Headline: Special Discount for SparkPeople Members: Join in the next 7 days and pay only $50 to compete for the $10,000 grand prize. (normally $75) (I envision this be a graphic call out with button or the like)

How it works: In our most popular $10,000 challenge, you compete in teams of 5 to lose weight. The top 3 teams in the challenge win $10,000, $5,000, and $3,000. There are thousands of dollars of additional prizes during the challenge for participants. You do not need to have a team to sign-up for the challenge - we will make sure you find a team. Take the next step and sign-up here (Another link to Landing Page)

This seems to good to be true --Tell me more about HealthyWage:
The company was formed in 2009 to give you the opportunity to make a weight loss bet and win big cash prizes for losing weight. In the last 3 years, we have awarded hundreds of thousands of dollars to winners for losing weight.

Our challenges are grounded in behavioral economics that demonstrates that you are tremendously more successful at losing weight when you put down a little bit of money and have the opportunity to win cash prizes.

We have been featured on: ABC, Huffington Post, Time Magazine
(Insert logos)
‘Get Started’ Button






3 day email
Subject Line: Save $25 to Lose Weight with HealthyWage and win $10K
From Line:

Dear xyz,

You expressed interested in losing weight on SparkPeople.com. Take the next step, finish you registration with HealthyWage and you could win $10K.

Previous winners say:
"Team weight loss helped us stick with our goals...we won $10,000!"
$10,000 - 200 pounds
“Team Chubbies”
"I'm in the best shape of my life....and won $10,000!!!"
$10,000 - 166 pounds
Team “You’ve lost that Love Handle Feelin”
How it works: In our most popular $10,000 challenge, you compete in teams of 5 to lose weight. The top 3 teams in the challenge win $10,000, $5,000, and $3,000. There are thousands of dollars of additional prizes during the challenge for participants. You do not need to have a team to sign-up for the challenge - we will make sure you find a team. Take the next step and sign-up here (Another link to Landing Page)

The company was formed in 2009 to give you the opportunity to make a weight loss bet and win big cash prizes for losing weight. In the last 3 years, we have awarded hundreds of thousands of dollars to winners for losing weight.

As seen on: ABC, Huffington Post, Time Magazine
(Insert logos)

‘Get Started’ Button












5 day email
Subject Line: Only 2 days left to get your $25 discount at HealthyWage
From Line:

Dear xyz,

Only 2 days left to take advantage of your SparkPeople Membership special discount. Sign-up and you could win $10K for losing weight!

Did You Know? Financial incentives triple the effectiveness of weight loss programs.
-- Journal of the American Medical Association, 2008

HealthyWage challenges are grounded in behavioral economics that demonstrates that you are more tremendously more successful at losing weight when you put down a little bit of money and have the opportunity to win cash prizes. Sign up now for your chance to change you life and win $10,000.

HeathyWage was formed in 2009 to give you the opportunity to make a weight loss bet and win big cash prizes for losing weight. In the last 3 years, we have awarded hundreds of thousands of dollars to winners for losing weight.

As seen on: ABC, Huffington Post, Time Magazine
(Insert logos)

‘Get Started’ Button




7 day email
Subject Line: Last chance to get your $25 discount from HealthyWage
From Line:

Hurry! Today is your last day to take advantage of your SparkPeople membership $25 discount. You could win $10K for losing weight!

It just takes 3 easy steps to register:

1. Click Here to take advantage of the SparkPeople $25 promotional discount
2. Join with your friends, family, co-workers, or let HealthyWage find a team for you
3. Pay only $51 to join a team and start losing weight!

HeathyWage was formed in 2009 to give you the opportunity to make a weight loss bet and win big cash prizes for losing weight. In the last 3 years, we have awarded hundreds of thousands of dollars to winners for losing weight.

As seen on: ABC, Huffington Post, Time Magazine
(Insert logos)

‘Get Started’ Button

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Discussion


Comments

  • December 18, 2012 9:16 AM
    avatar tricia101
    Project Holder
    Hello Designers,

    Please see the copy change below. We have changed one of the paragraphs into bullet points, which should make it easier to design.

    Original copy: How it works: In our most popular $10,000 challenge, you compete in teams of 5 to lose weight. The top 3 teams in the challenge win $10,000, $5,000, and $3,000. There are thousands of dollars of additional prizes during the challenge for participants. You do not need to have a team to sign-up for the challenge - we will make sure you find a team. Take the next step and sign-up here (Another link to Landing Page)

    Change to:

    - Sign up!
    - Compete in a team of 5 to lose weight (Your team or we will find one for you)
    - 1st prize: $10K, 2nd prize: $5K, 3rd prize: $3K
    - Thousands of dollars in additional prizes during the challenge

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  • December 18, 2012 8:50 AM
    avatar tricia101
    Project Holder
    Hello, please see the attached email example provided in the creative brief as an example of the type of design and format the client is looking for. They would like an image of smiling people looking at the camera.

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  • December 17, 2012 9:26 AM
    avatar SiteAdmin
    Staff Member
    Attention Project Holder:

    Please be informed that your project is a veiled project and designers are restricted to view only their own drafts which ensure that each design has its own originality however, you being a project holder can see all the designs.

    Suggestion: Provide consistent feedback and star rating on designs to attract more designers towards your project.

    Thanks,

    MB/LDG/LS Team.


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  • December 17, 2012 9:25 AM
    avatar SiteAdmin
    Staff Member
    Designers,

    Please only use images provided by the project holder. If in case source of images has not been provided, you are requested to use images from “www.thinkstockphotos.com”.

    Images used from any other website or source will not be accepted. In case you are using images from “www.thinkstockphotos.com”, please make sure to keep a record of image ID numbers as contest winners will be required to provide those ID's.

    Furthermore, designers are requested only to use system fonts on all web design projects, files with non-system fonts will not be accepted.

    Thanks!

    MB/LDG/LS Team


    Like Icon 0 DislikeIcon 0
  • December 17, 2012 8:37 AM
    avatar tricia101
    Project Holder
    Hello,

    In both please.

    Thanks!


    Like Icon 0 DislikeIcon 0
  • December 15, 2012 7:27 PM
    mashastudio mashastudio
    Hello, Project Holder!
    You will need to receive the final files in HTML or PSD format?

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