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Acquisition focused for Weight Loss Challenge
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tricia101
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Last Logged in : 4053days19hrs ago |
Concepts Submitted
74 |
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750
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Winner(s) | Marketing collateral |
 All design entries are veiled from other designers till the end of the contest.
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Drip Marketing HTML Email Campaign
Acquisition focused for Weight Loss Challenge
Health
SparkPeople members who have expressed an interest in HealthyWage challenges.
Deliverables: 5 HTML sequential emails • Auto-Responder email: 700 x 500, Max file size 50K • Drip marketing email #1, (Sent on day 3) • Drip marketing email #2, (Sent on day 5) • Drip Marketing email #3, (Sent on day 7) • Drip Marketing email #4, (Sent on day 14) • Drip marketing email #5, (Sent on day 30) Auto-Responder email Size: 700 x 500 Subject Line: Here's the $25 discount you requested from SparkPeople and HealthyWage Headline: SparkPeople Members, You’ve Taken the 1st Step to Achieving Your Weight Loss Goals and the Chance to win $10K! Sub Headline: Special Discount for SparkPeople Members: Join in the next 7 days and pay only $50 to compete for the $10,000 grand prize. (normally $75) (I envision this be a graphic call out with button or the like) How it works: In our most popular $10,000 challenge, you compete in teams of 5 to lose weight. The top 3 teams in the challenge win $10,000, $5,000, and $3,000. There are thousands of dollars of additional prizes during the challenge for participants. You do not need to have a team to sign-up for the challenge - we will make sure you find a team. Take the next step and sign-up here (Another link to Landing Page) This seems to good to be true --Tell me more about HealthyWage: The company was formed in 2009 to give you the opportunity to make a weight loss bet and win big cash prizes for losing weight. In the last 3 years, we have awarded hundreds of thousands of dollars to winners for losing weight. Our challenges are grounded in behavioral economics that demonstrates that you are tremendously more successful at losing weight when you put down a little bit of money and have the opportunity to win cash prizes. We have been featured on: ABC, Huffington Post, Time Magazine (Insert logos) ‘Get Started’ Button 3 day email Subject Line: Save $25 to Lose Weight with HealthyWage and win $10K From Line: Dear xyz, You expressed interested in losing weight on SparkPeople.com. Take the next step, finish you registration with HealthyWage and you could win $10K. Previous winners say: "Team weight loss helped us stick with our goals...we won $10,000!" $10,000 - 200 pounds “Team Chubbies” "I'm in the best shape of my life....and won $10,000!!!" $10,000 - 166 pounds Team “You’ve lost that Love Handle Feelin” How it works: In our most popular $10,000 challenge, you compete in teams of 5 to lose weight. The top 3 teams in the challenge win $10,000, $5,000, and $3,000. There are thousands of dollars of additional prizes during the challenge for participants. You do not need to have a team to sign-up for the challenge - we will make sure you find a team. Take the next step and sign-up here (Another link to Landing Page) The company was formed in 2009 to give you the opportunity to make a weight loss bet and win big cash prizes for losing weight. In the last 3 years, we have awarded hundreds of thousands of dollars to winners for losing weight. As seen on: ABC, Huffington Post, Time Magazine (Insert logos) ‘Get Started’ Button 5 day email Subject Line: Only 2 days left to get your $25 discount at HealthyWage From Line: Dear xyz, Only 2 days left to take advantage of your SparkPeople Membership special discount. Sign-up and you could win $10K for losing weight! Did You Know? Financial incentives triple the effectiveness of weight loss programs. -- Journal of the American Medical Association, 2008 HealthyWage challenges are grounded in behavioral economics that demonstrates that you are more tremendously more successful at losing weight when you put down a little bit of money and have the opportunity to win cash prizes. Sign up now for your chance to change you life and win $10,000. HeathyWage was formed in 2009 to give you the opportunity to make a weight loss bet and win big cash prizes for losing weight. In the last 3 years, we have awarded hundreds of thousands of dollars to winners for losing weight. As seen on: ABC, Huffington Post, Time Magazine (Insert logos) ‘Get Started’ Button 7 day email Subject Line: Last chance to get your $25 discount from HealthyWage From Line: Hurry! Today is your last day to take advantage of your SparkPeople membership $25 discount. You could win $10K for losing weight! It just takes 3 easy steps to register: 1. Click Here to take advantage of the SparkPeople $25 promotional discount 2. Join with your friends, family, co-workers, or let HealthyWage find a team for you 3. Pay only $51 to join a team and start losing weight! HeathyWage was formed in 2009 to give you the opportunity to make a weight loss bet and win big cash prizes for losing weight. In the last 3 years, we have awarded hundreds of thousands of dollars to winners for losing weight. As seen on: ABC, Huffington Post, Time Magazine (Insert logos) ‘Get Started’ Button
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