Organic whole grain products
Contest Holder
lillefogel
?
Last Logged in : 4642days7hrs ago |
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73 |
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Live Project
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Project Finalized
Generic Food label 60mm x 100mm
Organic whole grain products
- Food label measuring 60mm x 100mm, rounded edges - Paper sticker placed on see-through packaging (OPP foil). The packaging is transparent so that the shopper can assess the quality of the product. We have also placed a round sticker reading 'less package - more planet' on each product. - Includes company logo (Lillefogel logo, existent), strapline (tasty. healthy. organic. - attention: this reads 'gott. nyttigt. ekologiskt.' in Swedish), USPS (i.e. milk free, soyfree, eggfree...), local organic logo. - The label should be generic so that the middle section can be adaptable /have 'changing titles' as per the different products. The design should be applicable to different products without necessitating new design for every new product. Some of the products are presented in a bright orange-coloured paper tray. So the label colours/design should take this into consideration, i.e. I like turquoise as a counter-colour. The product title will be in black, simple arial fond. The product is organic and whole grain. I currently have labels, but they are unfortunately not visible on the shelf. Please check www.lillefogel.com and click on 'produkter' on the menu bar. - I am looking for something bold and simple like the 1930s Penguin book covers. - I would like for the label to be almost like a precious fragrance label. The products are all of premium quality. There are absolutely no additives or taste enhancers and I wish for the label to reflect the premium, 'clean' appeal of the product.
Food
Well educated, health conscious shoppers. This is a product for the Swedish market. The product targets consumers that do not primarily shop for price. This audience focuses very much on appearance.
The design should not be a 'tree hugger' style. This is a premium food product that tastes great and is also of premium organic quality. I am looking for something simple, straightforward, recognisable with good shelf visible and a high design estetic. Includes text elements in Swedish. Strapline: gott. nyttigt. ekologiskt. (In English: tasty. healthy. organic) USPs: utan mjölk - utan ägg - utan tillsatser - sojafri - cholesterinfri- lactosfri. (In English: without milk, without egg, without additives, soyfree, cholesterinfree, lactosfree).
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