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Insurance Consulting Firm-Logo enhancement

Brokers' Service Marketing Group

Contest Holder bsmg11 ?

Last Logged in : 4689days10hrs ago

Concepts Submitted

707

Guaranteed Prize
400
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: Insurance Consulting Firm-Logo en ...
Contest Launched: May 19, 2011
Selected: 1 winning design from 707 concepts
Winning Design by: lucifer
Close Date: Jun 25, 2011


Insurance Consulting Firm-Logo enhancement - Financial Services


Awarded as a winner
Project Report    

Sort by:


#599

#472

#608

#664

#658

#620

#610

#176

#707

#705

#704

#702

#701

#693

#692

#691

#690

#688

#687

#685

#684

#683

#682

#681

#674


Creative Brief


Insurance Consulting Firm-Logo enhancement

Brokers' Service Marketing Group

Knowledge at Work

No

BSMG is a reputable company within the insurance industry and has been in business for 39 years. We have access to the best companies and products in the marketplace. We provide consulting services for life insurance, annuity, and long term care products to financial services professionals. More specifically, our customers are licensed insurance professionals such as traditional insurance agents, financial planners and advisers, as well as representatives of broker dealers and financial institutions.

Financial Services

Logo Type
Logo Type

Symbolic
Symbolic

Abstract Mark
Abstract Mark


Sophisticated
Corporate
Industry Oriented
Traditional
Illustrative
Abstract

I'm providing our current logo in color, but would leave it to the designer to decide on the colors that best suit their design. Would also like to the flexibility to use as a one color if possible, not a requirement.

not sure

A familiarity exists with our current logo, so we would like to enhance the logo while keeping the lettering intact.

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Discussion


Comments

  • November 05, 2011 9:58 PM
    RichardB RichardB
     
    Check out www.DesignCage.net its pretty awesome,you can win more contests.

    Like Icon 0   DislikeIcon 0
  • June 30, 2011 6:41 AM
    Eminence Eminence
     
    Hell PH, Please check PM

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  • June 29, 2011 12:05 PM
    lucifer lucifer
     
    Hello sir, i'm not sending you a private message. So please don't check it :D

    Like Icon 0   DislikeIcon 0
  • June 28, 2011 3:42 AM
    Eminence Eminence
     
    Hello, Please check PM

    Like Icon 0   DislikeIcon 0
  • June 25, 2011 11:08 PM
    spidermoon spidermoon
     
    thanks lucifer

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  • June 25, 2011 11:09 AM
    lucifer lucifer
     
    :: good luck guys ::

    Like Icon 0   DislikeIcon 0
  • June 25, 2011 11:08 AM
    lucifer lucifer
     
    :: good luck guys ::

    Like Icon 0   DislikeIcon 0
  • June 25, 2011 1:21 AM
    bsmg11 bsmg11
      Project Holder
    Thank you to all designers!! This has been a very difficult process. We will make our final decision as soon as possible.

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  • June 21, 2011 7:15 AM
    bsmg11 bsmg11
      Project Holder
    There are so many more great ideas coming, we had to extend yet again!

    Like Icon 0   DislikeIcon 0
  • June 20, 2011 2:13 PM
    bsmg11 bsmg11
      Project Holder
    #578 sends a good message as well.

    Like Icon 0   DislikeIcon 0
  • June 17, 2011 8:58 PM
    bsmg11 bsmg11
      Project Holder
    To all designers: You'll see we have cleaned up by eliminating designs that are not what we are looking for and providing a star rating for our favorites as well. The top two designs are #229 & #472, with #472 being our top choice. We are interested in the concept of both #479 & #394 and would suggest more design ideas for both the compass and lighthouse ideas. We like these concepts because they both evoke an image of guidance, direction, and trust. We tend to shy away from designs that are too literal and suggest using the concepts in a subtle way. Thank-you for your patience and continued submissions. We are getting very close to the end of our contest!!

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  • June 15, 2011 2:30 PM
    evoxemo evoxemo
     
    PH... Feedback and update the star ratings please. #430, #431, #432, #433

    Like Icon 0   DislikeIcon 0
  • June 08, 2011 1:02 PM
    bsmg11 bsmg11
      Project Holder
    To all designers: A winner has not yet been selected. We are trying to let you know which designs we are most in favor of by using the star ratings. The five star ebtry is unique in that it represents the words we are trying to evoke in a very subtle way. To me the sail is a symbol of support, guidance, performance, experience, knowledge, etc. I just think it could be tweaked to make the sail concept a little more apparent, but not literal. I will be up-dating later today and tomorrow with star ratings and eliminating those that are not being considered. Please continue to submit your designs!

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  • May 24, 2011 1:32 PM
    bsmg11 bsmg11
      Project Holder
    To all designers: We entered our project here because in browsing other projects, we saw alot of unique and clever designs. We are a little disappointed in our submissions from that perspective. Although we do favor some of the submissions, we really don't see anything unique or clever with regard to incorporating the words we've asked to be reflected in the design. The designer that is definitely headed in that direction is lucifer. I have looked at several designers that have submitted here and believe we are not lacking in talent. Please show us a unique, clever, different way to evoke guidance, durection, navigation. Keep the original font or change it up at this point if that is what is holding the creativity back. Looking forward to seeing your ideas!

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  • May 23, 2011 7:04 PM
    bsmg11 bsmg11
      Project Holder
    Updated the star ratings based on combined feedback. Can we try a little less abstract and try to evoke our descriptors a little more? Thank-you for your submissions, I'm sure we will get to a design that we are very happy with.

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  • May 23, 2011 8:05 AM
    bsmg11 bsmg11
      Project Holder
    Thank you to those designers that are adhering to the request to work with the original logo font styles. I will comment further on designs later today.

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  • May 21, 2011 4:18 PM
    richlogo richlogo
     
    bsmg11! thanks for feedback

    Like Icon 0   DislikeIcon 0
  • May 20, 2011 3:40 PM
    bsmg11 bsmg11
      Project Holder
    The favored designs at this point are #18, #35,#41, and #48. After seeing the tagline used, I would like to see more ideas with it included. Would also like something more unique with regard to the graphic. Something that evokes thoughts of solutions, guidance, direction, integrity.

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  • May 20, 2011 3:26 PM
    bsmg11 bsmg11
      Project Holder
    To all designers, I want to reiterate that the original logo lettering is very recognizable and we are not particularly in favor of changing it to a different font or lettering style.

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  • May 19, 2011 12:43 PM
    bsmg11 bsmg11
      Project Holder
    More words that may help with design ideas: solutions, guidance, direction

    Like Icon 0   DislikeIcon 0
  • May 19, 2011 12:38 PM
    bsmg11 bsmg11
      Project Holder
    I understand the use of the letters. The preferred acronym for our company is BSMG for obvious reasons, we don't like BS.

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  • May 19, 2011 7:46 AM
    bsmg11 bsmg11
      Project Holder
    Sorry for the dleay. I just uploaded the original logo design that we are trying to enhance. Please work with this as a starting point.

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