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Logo for frozen Mocktails

FRIGID FLIPS

Contest Holder calyor ?

Last Logged in : 3559days6hrs ago

Concepts Submitted

169

Guaranteed Prize
199
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized


Project: Logo for frozen Mocktails
Industry: Beverages Logo
Contest Launched: Jul 15, 2014
Selected: 1 winning design from 169 concepts
Winning Design by: dany96
Close Date: Aug 18, 2014


Logo for frozen Mocktails - Beverages


Awarded as a winner
Project Report    

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Creative Brief


Logo for frozen Mocktails

FRIGID FLIPS

Life's Coldest Pleasure

Yes

The logo should convey the message that mocktails are unique, cool, fun, and can be sexy. Would like the logo to provide the illusion of moving from warm to cold either by design or color scheme and have sex appeal. The logo should portray a cool and refreshing feeling. The product is more female centric, but want men to be able to relate to it as well. The target audience is health -oriented young adults. Think Starbucks meets the yogurt shop, with a ying-yang appeal. Something that is not just the business name but ties in the whole zin/health and wellness aspect. Though mocktails are what we sell, we want to brand a lifestyle not just a frozen treat. Our mocktails are virgin daiquiris provided in cups with a lid and a spoon much like yogurt, but is frozen. It is a new concept that is a hybrid between a snoball and a frozen daiquiri. Plans are to have them distributed by retailers as a frozen treat. Once the logo has been established it will be available on polo-shirts, hats, and clothing apparel. Will consider logos with or without Mocktails in our name. We are looking for something simple, clean, and modern that is easy to read and is eye-catching. Thanks for your interest! We are excited to see your ideas.

Beverages

Abstract Mark
Abstract Mark


Masculine
Feminine
Modern
Cutting-edge
Youthful
Sophisticated
Simple
Casual
High Tech

Would like youthful colors that appeal to both women and men. Colors that will offer the illusion of sex appeal.

2

Looking for a very creative and distinctive design. Would consider a unique creative abstract design with an iconic look of two "F's reversing or back to back, displaying a feel of going from warm to cold. The logo should be appealing to people that would enjoy an ice cold treat to regain a warmer body temperature.

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Discussion


Comments

  • July 19, 2014 4:28 PM
    melody1 melody1
     
    Hello calyor, if you click on the designers name at the top of their design, it will take you to their contact page. Cheers

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  • July 17, 2014 9:42 PM
    calyor calyor
      Project Holder
    chandleries Thanks for the feedback. But I don't see where I can contact the designers privately unless they contact me first. Then I'm able to reply to correspond with them once I have access to them. Very much the same way this happened. Thanks for your consideration. Regards

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  • July 17, 2014 9:12 PM
    chandleries chandleries
     
    Dear calyor.. For better communication with the designers, you can comment on each logo via private messages. Just suggestions. Thanks. :)

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  • July 17, 2014 8:25 PM
    calyor calyor
      Project Holder
    Design #21 shows creativity but the message that the image portrays is a smile at first glance. I can see your intention to show two people joining together but the perception will be that it is a smile. Remove the circle and make the dots/heads the same color. I think that will add some clarity to the design and relieve the guess work. I like the creativeness.

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  • July 17, 2014 4:24 PM
    calyor calyor
      Project Holder
    Design #15 is a fresh approach. It conveys an image of two people engaged in a health related action. It depicts wellness but in an aerobics sort of way. I like the pattern of thought but the abstract image is not delivering the exact message we want. You are on the right track. Thanks

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  • July 17, 2014 3:36 PM
    calyor calyor
      Project Holder
    Design #14 is not what I'm looking for. It is not the creative scope I am looking for.

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  • July 17, 2014 2:54 PM
    calyor calyor
      Project Holder
    Design #11 I like the color scheme. But do not like the use of the Stylized Letter "F" as the abstract mark. The look is very common and has been used in Trademark Designs, so it will not be the distinctive look I am looking for. I look forward to more creative options. I have provided a rather descriptive brief to help give designers an idea of what the brand image should portray. My wish is that your creative juices will come to the surface. Regards Roy

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  • July 17, 2014 9:45 AM
    dany96 dany96
     
    Dear Project Holder, Please check messages (1) at top right panel. Thanks.

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  • July 17, 2014 7:44 AM
    calyor calyor
      Project Holder
    Design #5 and #6 The abstract mark above Frigid Flips is confusing. Is it cooling vapors or SS? Would like to see more creative options. Design #7 #8 and #9 The designs are showing promise, However, the content in the cups should be leveled off. The product is served with a lid over it. Design #8 I would like to see more creative features of the abstract mark above Frigid Flips. I do not like the visual use of the Stylized Letters "F' it is a very common look. It is also very hard to earn a Trademark when stylized letters are used in the Abstract Mark. If you are going to incorporate the "F"s in the logo have them appear as a creative abstract. For example: Maybe blend the "F"s into the form of the cup. Remember the logo needs to be different and distinctive. It should not have the look and feel of an ice cream shop.

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  • July 16, 2014 1:04 PM
    calyor calyor
      Project Holder
    Design #4 The abstract design is very creative, however the product is not served in a cocktail glass. The product is served in cup/bowl like yogurt would be served. Think Starbucks meet the yogurt shop. Would like to see a different 2 color scheme with Frigid one color and Flips another. You are off to a good start. Thanks!

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