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Logo for hotel chef conference

MISE

Contest Holder jaclyninsydney ?

Last Logged in : 1430days10hrs ago

Concepts Submitted

244

Guaranteed Prize
300
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest. Featured Featured Contest
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Project Finalized


Project: Logo for hotel chef conference
Industry: Food Logo
Contest Launched: Feb 23, 2016
Selected: 1 winning design from 244 concepts
Winning Design by: Noeen
Close Date: Mar 01, 2016


Logo for hotel chef conference - Food


Awarded as a winner
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Creative Brief


Logo for hotel chef conference

MISE

Setting the hotel chef up for success

Yes

This is the overarching brand identity for a first-of-its kind b2b industry conference for hotel chefs. The conference will be a gathering of chefs from all different hotel chains to learn about menu trends, network, get new food/product information, troubleshoot issues with their peers and learn how to be their best at their jobs. The logo needs to simply convey some type of food and beverage message as well as clearly show "hotel" as the target. I have uploaded logos that are similar to what I am trying to do but I find these options flat and juvenile and want something a bit more upscale and timeless. I want only 2-3 colors max and more masculine fonts (vs the bubbly fonts/script here). The name is taken from the chef term Mise en Place which is everything a chef does to get prepared to cook. This conference Mise will be everything the chef needs to be successful.

Food

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Illustrative
Illustrative


Masculine
Modern
Cutting-edge
Sophisticated
Professional

85% of the target will be male...blues, silvers, blacks...no pink/purple, etc.

not sure

I will upload clip art versions of logos I found and "liked" but did not love. Looking for more sophistication and that we spent some investment in this important brand identity. From here we will develop a whole website. Don't really want chef toque iconography--it's been done. Looking for something clever to convey "hotel chef" "this conference is for me". Would like 2 colors max but can definitely look at 3 colors if necessary to have desired effect.

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Discussion


Comments

  • February 27, 2016 1:16 PM
    jaclyninsydney jaclyninsydney
      Project Holder
    I also will ultimately want a version with the tagline for when it is used larger and a version without for when it is used smaller. And a 1 color (white and/or black) and multi-color version.

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  • February 27, 2016 1:14 PM
    jaclyninsydney jaclyninsydney
      Project Holder
    Thanks for all the submissions so far! Definitely seeking options that clearly communicate "who" the audience is--the hotel chef. Fork/knife/spoon is a bit too consumer...chefs knives, toques, etc are more cheffy. And bringing in the hotel component is important. I'm looking for interesting fonts and logo dimension and not something as expected as name at bottom and icon/image up top. I'd like the name and iconography to all work as a cohesive whole. Explore icons off to the side, Word of conference in middle surrounded by imagery. Dimension, texture, interest. No "clip art"/flat feel.

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