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NEW logo for a fresh, trendy start-up in Food industry

Variations: pantre, /’pantrē/, ’pantrē, pantree, Pantre, 'paNtrē, 'panTrē, etc.

Contest Holder pan3start ?

Last Logged in : 3606days18hrs ago

Concepts Submitted

210

Guaranteed Prize
279
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers. Featured Featured Contest
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Live Project

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Deciding

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Project Finalized


Project: NEW logo for a fresh, trendy star ...
Industry: Food Logo
Contest Launched: Feb 29, 2012
Selected: 1 winning design from 210 concepts
Winning Design by: BIMPOP
Close Date: Mar 23, 2012


NEW logo for a fresh, trendy start-up in Food industry - Food


Awarded as a winner
Project Report    

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Creative Brief


NEW logo for a fresh, trendy start-up in Food industry

Variations: pantre, /’pantrē/, ’pantrē, pantree, Pantre, 'paNtrē, 'panTrē, etc.

Fresh and Healthy when you CRAVE it

No

We are a brand new start-up company looking for a designer to create our identity with a hip, trendy LOGO that is simple and sleek for a high-end clientele located in downtown SAN FRANCISCO. The logo will be displayed on our website, www.pantre.me, as well as on marketing materials and signage for our kiosk.

Our Product:
The Pantrē is a unique touchpad-controlled refrigerated kiosk that saves companies and employees time by providing 24-hour access to fresh and healthy drink, snack and meal options directly at a workplace in downtown SAN FRANCISCO.

We specialize in:
- Carrying healthy food and drinks produced by local chefs and companies that care
- We carry sushi, sandwiches, soups, entrees, drinks, desserts and more on any given day.
- It's convenient, quick, instant, fresh, and no cash is ever needed.
- Interactive experience so you always get exactly what you want

Here is our website: www.Pantre.me. It needs to embody the feel of what we are trying to do: "Provide fresh and healthy food when you CRAVE it". If we find the right designer, this may possibly be the first of many projects.

Food

Logo Type
Logo Type

Abstract Mark
Abstract Mark

Web 2.0
Web 2.0


Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Modern
Industry Oriented
Fun
Illustrative

fresh, modern, tasty, classy and simple, sleek, possibly green and/or pink/fuchsia (open to other ideas and looks)

not sure

We have played around with the spelling of the name simply (pantre) or with different phonetic variations of the word pantry (Play with some of these variations if they inspire a smart design) pantrē or pantre, /’pantrē/, ’pantrē/, pantree, Pantrē or Pantre, 'paNtrē, 'panTrē. It needs to look innovative and carry the feel of the company. In the past we have had different phonetic spellings and with a tree in the design OR a door opening from a letter or from the tree with food visible on shelves, like in a fridge or pantry.

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Discussion


Comments

  • March 19, 2012 6:29 PM
    pan3start pan3start
      Project Holder
    Hi everyone! Thanks so much for your work. We have narrowed it down to the options still visible in the project and will make our final selection in the next few days. Please keep these available for view as we are doing a quick poll of our coworkers to help determine our favorite option!

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  • March 16, 2012 8:18 PM
    pan3start pan3start
      Project Holder
    Hi all! We so appreciate all your effort. We've narrowed it down to just a few options now and would just like to see a few more variations before we decide. Here are some of our final comments: #112 - Could we please see it without fruit items (they don't match our offerings), in different color (a bit closer to green/our website) and without leaves - maybe spoon/fork instead? #115 - Could we please make it a bit 3d, try doing the door with the P (capitalized p perhaps?) #120 - Could we try this with smaller food, different sizes of letters maybe or different font? #136 - Could you please change the burger to a healthy sandwich or similar item? #137 - Could we try slightly different food items, more prepared foods, and in larger size. Also slightly different colors? #151 - Can we please see these with a slightly more smiley spoon (we like the thinner spoon option, but maybe it could curve a bit more at left tip?)? Could we also please see the e without the circle around it? Also without the hairline looking like a line above the e? (we have decided not to have anything about the e) #159 - Could we try different colors and could we please make the dot look more like a handle, maybe move it around a bit? #158 - Could we try different colors and seeing if we could have a short logo with just pan and the circle spoon/forks #162 - Could we try slightly thinner on the side and also make door/handle a bit clearer to see as a handle? Could we also try it with an open door and each letter of p a n in the sides of the box? #170 - Could we see this without the fish? It looks a bit sad and we do more prepared foods. Smiling fish or happy fish or some other symbols there? Love the bowl of soup in the e #176 - Could we please try some different fonts and somewhat different foods on the top shelf #179 - This is very interesting, but what is the door opening to?

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  • March 16, 2012 3:10 AM
    pan3start pan3start
      Project Holder
    #112 - could we please try a bit of a different color and some healthier food options? We really like the style, but wish it could be a bit different.

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  • March 16, 2012 3:02 AM
    pan3start pan3start
      Project Holder
    Thank you all for your submissions! We have put a few more sets of comments below. There are only 12 hours left and we really hope we can see a few more options. We have learned so much from your designs. Our final decision on design we want: - good in black and white - the letter p or e wrapped in some type of symbol to do with providing food - possibly a fridge/pantry type symbol - young, hip, trendy - clean image - green and pink are the main website colors at pantre.me

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  • March 16, 2012 2:47 AM
    pan3start pan3start
      Project Holder
    #140 - could you integrate the fridge box a bit more with the letter p? #126 - could you please try to change the dimensions a bit so it looks a bit more like a pantry than a symmetrical box #120 - we like how the e is eating the sandwich, could you hippen up the fonts a bit? A bit more modern? Also, could the hat on the P look a bit less like haute-cuisine, maybe a younger looking cap that a chef now-a-days might wear at a food truck. #115 - could you make this a bit more 3d? Also, could you please try again with the p in front, making that a bit more 3d as well? perhaps if the P is capitalized?

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  • March 16, 2012 2:43 AM
    pan3start pan3start
      Project Holder
    #136 - could we see a bit more like this with something that looks more like a sandwich, rather than a burger? We like the concept and look, but maybe a bit more brightness and healthier food...

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  • March 16, 2012 2:41 AM
    pan3start pan3start
      Project Holder
    #154 - could you please try some different foods - sandwich (not like a burger), salads, cupcake, orange juice, iced mocha/coffee, sushi, pasta - you can see pictures on our site www.pantre.me

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  • March 15, 2012 2:06 PM
    pan3start pan3start
      Project Holder
    #131 - could we please see how this looks in black/white and maybe with a different slogan font (this one is a bit tough to read)

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  • March 14, 2012 5:03 PM
    pan3start pan3start
      Project Holder
    #100 - could we please see some other fonts in the slogan as well?

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  • March 13, 2012 7:20 PM
    pan3start pan3start
      Project Holder
    One more thought, in addition to previous comment post - any way to try the first three letters (pan) in the box/fridge symbol? One on open door, one inside, one on side perhaps?

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  • March 13, 2012 7:07 PM
    pan3start pan3start
      Project Holder
    Thank you everyone for your work! We have extended the project to work on these a bit more. To compensate for extended time, we have increased the prize amount to $279. Here are our comments for existing and any new logo concepts: - Please avoid use of trees or leaves. Pantre has to do with a closet/fridge full of food (a pantry) - not a tree reference. - Love where #92, #93, #95, #98, #74 are going. It would be great to see some variations with other letters, like the P - so that the first letter could also be the symbol. It would be great for some of these if the letters were a bit more readable in the design. Also, could it be just a bit more fridge/box like - a dot for a door... love the pink/green. - #103, #108 - please try to integrate image with words (maybe shrink image as well, change it to the front..). It just looks not quite right - a bit disjointed unlike your original submission. - #111 and #94 - these are adorable, I personally love them. But as a team we've decided that we need something a bit more professional/corporate looking. If there is a way for you to use the soup bowl or fork/knife images in the words but make them a bit more corporate/sleek looking, we'd love to see it. - #110 - could you make the background look a bit more like fridge/pantry door? #100- really love the concept, could we do healthier food - sandwich, salad, juice, we do cupcakes so that's the only non-healthy thing that woudl be ok. The raw fish looks awesome but doesn't quite fit - though, we do serve sushi. Could you tweak it a bit? Thanks for your work on this one! #96, 97 - interesting, any chance for some imagery in there - food /pantry related? #78 - very cool idea with t as a tray. could you make this a bit more corporate/edgy looking - no sparkles, a bit of edge to it and the sandwich less like a burger #57 - i like this, could you expande a bit, give it more dimension/edge? Thanks!

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  • March 11, 2012 5:25 PM
    pan3start pan3start
      Project Holder
    #57 - could we expand further on door to fridge in the N? #69, could we see a bit less curvy font and some more ready to eat foods in the basket/ tray maybe instead of basket? I like that its heading toward image/text logo.. #65-68, could we see font lower - it looks a bit strange midway like that. Also, any way to integrate text into image more? #61, 62 - I like the feel, but if we could do food related rather than tree, that would be interesting to see #55 - looking for healthy prepped foods #47 - could we see more food type images, so it shows variety. Could the big image be something other than a leaf? #38 - could we see some image integration?

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  • March 11, 2012 5:16 PM
    pan3start pan3start
      Project Holder
    Hi all. We have unveiled this project because it becomes much easier to comment on designs and allow us to get to the product we are looking for. Thank you for your submissions. We like a lot of the things we see, but we don't think we are quite at that perfect one yet. Some things we want to see: - can we try having our slogan included: "Fresh Eats When You CRAVE 'Em" - can we please see more designs with pantre/glass door fridge incorporated to show what we do - can we please see the food products incorporated in the logos be prepared food-related, but NOT fast food (fries, shakes, burgers, etc.) - we are a fresh sandwich, salad, entree, juices company . We offer a variety of healthy meals, like a lunchbox of healthy meals. - We like edgy designs/fun/trendy but without too much curvature in the fonts. It should be easy to read. - We are no longer using an apostrophe in front or hat on e, just the word "pantre" (apologies, we can't change that in our brief) - Pantre stand for a Pantry - a place where you store food you eat. Could we please see some of the logo options without tree/leaf references? For those designs which have incorporated food items, could we go for a bit more variety and more prepared food/lunchbox type items? We realize time is winding down and will provide real time comments. Thanks so much for your work, we really hope to get where we want to be in the next 2 days!

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  • March 09, 2012 6:47 PM
    pan3start pan3start
      Project Holder
    Thanks for the new entries and revisions. Here are some more comments: #48 is much closer to what we were thinking. Could you bring the cord down, take the hat off the e, play a bit with font size (some bigger/some smaller?)? Also is it possible for door to open on other side or for fridge to integrate a bit more with the font. I love the feel/completeness of your first submission... #46 - interesting approach, could the font be just a bit less curvy, remove the hat over e and try to do the play of food as letters a bit with the other letters? #47 - Thanks for adjusting based on our comments. I am wondering if we can rein vision this a bit since the large cupcake makes it seem now like that's all we do. I appreciate the effort to show that our food is an on-the-go / grab n go convenience...but somehow now it feels like we'll deliver (whereas we are a kiosk always present by a break room). Is there a way to shrink the food icon, maybe make a few more and make it feel more stationary... #55 - Love what you've done with the e. Could we go back to pink/green color scheme, tone down the bamboo and do some more food in letters? The carrot won't work since we sell prepared pre-packaged foods. Thanks for keeping working on this.

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  • March 08, 2012 4:47 PM
    pan3start pan3start
      Project Holder
    Thank you everyone for submitting samples. We would love to see all of the designs up the level of edginess. Here is a new website to give you some ideas that we really like http://www.angel.co. #37- we like the logos on the right better but that isn't our tag line (See next comment for new tagline) #38-we like the idea of the steam but we aren't too fond of the font. We really liked some of your other designs, can you incorporate some other icons of food concepts or refrigerators. #39-nice font but it needs more #16-We think that this is still the strongest logo that you have presented to us. We like that you gave us a silver refrigerator but the icon doesn't have the same effect, the overall feel seems a bit unconnected. #30-33-We want to see a fridge with the "glass" door opening, it is more inviting. The bigger size is better but the bigger fridge for sure. And a few more font samples with color scheme like our site. #23-I would like to see maybe a carrot for the long piece of "p" (without the apple) and maybe the "e" as a bowl with chopsticks coming out. It might be too busy, but if you checkout the products on our site, they are more packaged instead of fresh fruits and veggies. #40 Like this one better than #41. Not that excited about the color scheme or the leaf behind (too clip art-ish but I like that it captures the idea of what we provide, it could even be a cupcake. Checkout our website for more information about our products. www.pantre.me

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  • March 07, 2012 8:41 PM
    pan3start pan3start
      Project Holder
    Thank you guys for your work and designs! Please keep them coming. I have some more comments on the new items: - #24 - I like the waves possibly representing pantre/glass door fridge shelves with some items on them, but hoping it can be a bit more young and less corporate. Could we try a bit more color/young feel with food concept? - #25 and #26 - I like the hip/trendy, but its not really clear that we have anything to do with providing great food any time in an office space. Could you integrate some more of those concepts? - #19 and #23 - I really like the playful feel, but I think it needs to go back to about 2-3 colors with the pinkish/green like website. Could we work a bit more of the type of thing we do - ready to eat/on the go food any time in your own office space? - #1/2 - could we do something a bit more food related. we want to be cautious of not looking too close to the open table logo..

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  • March 05, 2012 7:57 PM
    pan3start pan3start
      Project Holder
    Hi all! Thank you so much for submitting these designs. We appreciate your time. Here are our comments so far: General: - we have decided not to use "Pantree" with "ee" (leaves probably won't work in the logo then) - we have decide that the design will not include the - on the of the e. It will simply say pantre - Shelves on the T don't look quite right - Interested if there is a way to incorporate that it's a company that provides great food on the go/instantly/fast - Would be nice to have more picture/symbol that relates to a fridge or pantry providing food items Specific: - #1 is interesting but a bit too corporate - could we see something a bit brighter and more food association. Maybe circles become plates of lunch food/drinks (sandwich, salad, etc.,) or something like that? - #3 and #4 were not quite what we are going for - very traditional in font and give the impression of a medicine shop somehow. We'd love to see more if you have other ideas. - #5 and 18 are interesting. We prefer #18, love the bamboo accent idea, playfulness and use of food in letters. Would it be possible to simplify a bit to aim toward a bit more professional and some food/like or pantry/like images? - Love #10 but would want to incorporate something about food and business industry in there. - Like where #6 and #12 are going, could we work a bit with those to have the lines/image look more like a pantry or fridge and have some food items appear on shelves? #12 might work better than 6 for that. Also, would like to play with fonts/design a bit so funner like #10 or #14. - #15 - like the feel of it (lower one especially) in general, the color gives a professional calm look - but would like to work on the symbols to show that its really a tasty healthy food on the go company. - #16 - like the direction a lot. Could we do a bit less retro though, since for a more male/professional audience? Something more like a modern stainless steel fridge or a pantry. Love the cord loop. Also, is it possible to try two versions - one that incorporates the image a bit more into the letters? -#17 - I like it, but wish it was more modern somehow - the food we serve is more like fresh lunch, dinner, juices. -#18, maybe a bit less gradient effect to be able to use it on may surfaces? Thank you everyone! More comments to come as we work through this.

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  • February 29, 2012 8:06 PM
    pan3start pan3start
      Project Holder
    Hi XPN69. Do you mean private? Could you please let me know what you think the benefits of going veiled/private are?

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