Project Urban Pantry (PuP)

Urban Pantry

Contest Holder kadesai9 ?

Last Logged in : 4692days10hrs ago

Concepts Submitted

105

Guaranteed Prize

200

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Featured Contest

Expedite Contest

Live Project

Deciding

Project Finalized

Project: Project Urban Pantry (PuP)

Industry: Food Logo

Contest Launched: Oct 16, 2010

Selected: 1 winning design from 105 concepts

Winning Design by: KreativeLogo

Close Date: Oct 23, 2010

Concept #92

Awarded as a winner

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Creative Brief

Project name

Project Urban Pantry (PuP)

Design Text

Urban Pantry

Tagline

Include this tagline in my logo.

Describe who/what this design is about

Urban Pantry is going to be an upscale grocery store in South Loop area of Chicago. South Loop is an upcoming urban area booming with young professionals who enjoy urban lifestyle without actually living in the heart of Chicago. We will be catering these young professionals. Refer to Target Audience section in next question to find out more.

Additional to the traditional grocery items (daily food needs, beer, wine etc.), Urban Pantry will be providing unique services not offered by other grocers in area. Such as online marketplace, in-store coffee corner, curbside pick ups, featuring items from local bakers, producer/farmers, unique organic corner, wine tasting etc. Ambiance of the store is going to be upscale as well. For example, fireplace, sofas, free WIFI, exposed bricks with Loft style setup etc. Logo should reflect this business practice.

Industry type

Food

What kind of design are you looking for?

Logo Type

Abstract Mark

Initials

Character

Web 2.0

How would you describe the effect in your logo:(Check all that apply)

Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Modern
Industry Oriented
Illustrative

What colors would you like?

Brown, gray probably. Do not feel obligated to use them. Feel free to use your imagination.

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

Logo should emphasis on a word Urban as it is going to be in the urban area. Probably, show how Pantry is being urbanized. If possible, leverage ending of urbAN which overlays beginning of pANtry. If you reverse ‘b’ before AN in urban becomes ‘p’ in pantry followed by same two letters ‘an’. Another idea that we were brainstorming was having some sort of transition object between Urban and Pantry showing Pantry getting an Urban touch. We tried to use an ‘Arrow =>’ in our example. You can also leverage shopping cart or shopping bag with initials UP or just stylish u. We are looking forward to your excellent work. Good Luck!

Thank you,
Urban Pantry Team

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Discussion

Comments

October 24, 2010 2:12 AM
d3signer4u

Hi CH why don't u send private messages... Yes I can, make amendment's to the designs. Also keep in mind the designer that came with the idea, as I see that many of designers are copying my bar-code idea...

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October 23, 2010 11:37 AM
kadesai9
Project Holder

Can you incorporate Chicago or south loop of Chicago ? Thank you!

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October 22, 2010 10:49 AM
kadesai9
Project Holder

d3signer4u, Can you please recreate your logos with other bag or rather bar-code styles? We loved the embedded bar codes.

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October 22, 2010 10:48 AM
kadesai9
Project Holder

can we also have some logos with 3-d shadow like #33?

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October 22, 2010 10:48 AM
kadesai9
Project Holder

Karen, Thank you for the quick update. Can you demonstrate the same logo with other bag styles? Paper may be.

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October 21, 2010 3:51 PM
kadesai9
Project Holder

Karen, Very interesting choice of colors and bag. Can you separate P from Urban in both colors. Thank you!

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October 21, 2010 3:49 PM
kadesai9
Project Holder

Active or interactive flash-based logos.

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October 21, 2010 10:22 AM
Kamalovs

what do you mean by real-time logos?

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October 20, 2010 10:54 AM
kadesai9
Project Holder

Can we have some real-time logos? Avoid flash if possible so it can be viewed through smartphone as well. Looking forward to your creativity!

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October 18, 2010 8:03 PM
kadesai9
Project Holder

Kamalovs, Could you please provide a colored representation of your image as you mentioned? Looks very promising. Thank you!

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October 18, 2010 9:04 AM
kadesai9
Project Holder

Graphiczone, Very creative. We loved the little 'grocery bag'. Would it be possible for handles to be little tilted down to make it more realistic. Can we also add couple grocery items about halfway through the U? Milk, bread, fruits, cans etc. Is it possible to use different color palette? #4 with the red box is very slick. Can we make it little more symmetric and remove mirror image for 'an' in the Pantry? Appreciate your hard work and creativeness... Looking forward to next masterpiece!

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October 18, 2010 7:22 AM
kadesai9
Project Holder

Hi all designers. We have yet to see a draft for our project so just wondering if the information we provided is not sufficient enough.

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Contest Winner(s)

Winner(s)	Design(s)	Prize Money
Contest Winner	Concept # 92	$ 200

Project Urban Pantry (PuP)

Concept #92

Creative Brief

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