We are opening a speciality coffee shop in the UAE. We received a draft company profile from a marketing agency however we did not like the work they did for the following reasons:
1) They did not understand what a speciality coffee shop is and how it differs from a regular cafe. To understand what we mean by speciality coffee please check the link (https://www.instagram.com/explore/locations/1380452138711816/drop-dubai/)
2) The text in the company profile has poor grammar and does not attract the reader.
3) The images they used did not reflect the concept of speciality coffee.
4) The main idea behind having a company profile is to approach landlords/leasing agencies to convince them to allow us to open at their locations.
Please update the company profile based on the points above.
We chose the name Black because it defines the base of coffee and its beginning however our cafe will be serving unique and innovative new drinks which will allow people with different tastes to enjoy the drink. Please update the attached company profile based on the points discussed in the details.