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Design Consultation

Speciality Coffee Shop

Company Profile

Contest Holder Alfahim92

Last Logged in : 128days12hrs ago

Concepts Submitted

7

Guaranteed Prize
250
Winner(s)

1

Marketing collateral vield All design entries are veiled from other designers till the end of the contest. Expedite

Company Profile Marketing collateral Winning Design by Achiver


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Creative Brief


Speciality Coffee Shop

Company Profile

We are opening a speciality coffee shop in the UAE. We received a draft company profile from a marketing agency however we did not like the work they did for the following reasons:

1) They did not understand what a speciality coffee shop is and how it differs from a regular cafe. To understand what we mean by speciality coffee please check the link (https://www.instagram.com/explore/locations/1380452138711816/drop-dubai/)

2) The text in the company profile has poor grammar and does not attract the reader.

3) The images they used did not reflect the concept of speciality coffee.

4) The main idea behind having a company profile is to approach landlords/leasing agencies to convince them to allow us to open at their locations.

Please update the company profile based on the points above.

Beverages

We chose the name Black because it defines the base of coffee and its beginning however our cafe will be serving unique and innovative new drinks which will allow people with different tastes to enjoy the drink. Please update the attached company profile based on the points discussed in the details.

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Discussion


Comments

  • August 7, 2017 2:59 PM
    avatar Alfahim92
    Project Holder
    Draft #2 : I understand however can you please add a few more slides an input the extra information i provided in the last comment?

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  • August 7, 2017 11:11 AM
    Achiver Achiver
    Hello thanks for rating and comment. First thing we are not professional content writer we are designer. Text content should be provided. You need to hire professional writer for this purpose. I hope you got my point. What I can do is to add the image as you said. Because that is related to design.

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  • August 7, 2017 10:54 AM
    avatar Alfahim92
    Project Holder
    Draft #2 : Great job! You are going in the right direction but please find the comments below:

    1. The first image you used looks nice but please add other images related to specialty coffee in other slides (such as a V60 or Cold Drip)

    2. Please do not Copy and Paste the text that i gave but use it as a reference. Feel free to change the text to make it more professional.

    3. We need a more information on our company profile. Please find below a list of Q&A's for your refference. You can use some of my answers and put them in the profile.


    Q&A


    Q: Where is the coffee from? the origin or country imported from

    A: Colombia, Ethiopia, Kenya, and Panama

    Q: What is Specialty Coffee?

    A: According to the Specialty Coffee Association of America (SCAA), coffee which scores 80 points or above on a 100-point scale is graded "specialty." Specialty coffees are grown in special and ideal climates, and are distinctive because of their full cup taste and little to no defects. In general, we will only select our coffee from suppliers that are certified to be specialty coffee suppliers.

    Q: Taste

    A: Each coffee bean tastes different. Some have an after taste of nuts and other have a flowery taste and many more tastes. Weather our customers like their coffee strong (such as an espresso) or sweet (such as our unique Lattes) we will cater to all needs.

    Q: Short brief on each investor.

    A: We do not require a brief on each investor individually. The 4 investors Khalid AlHosani, Rashed AlFahim, Saeed AlKhoori and Mohamed AlMinhali have been friends since college. We always had a passion for coffee and were continuously looking for great coffee shops around the country as well as abroad. We finally decided to open our own specialty coffee to ensure that people can trust that it is a specialty coffee shop built by passion rather than financial goals.

    Q: What are your value propositions or unique selling propositions?

    A: We will only serve the world's finest specialty coffee, independently tested and scored by certified graders.
    All our baristas will be certified in the entire aspects of coffee. They will have knowledge from bean to cup to unique latte art. Quality is our number 1 goal. We will never reduce the quality of our items no matter what.

    Q: What are your vision & mission

    Our vision is to be the world benchmark for quality coffee. (Please try to think of something better)

    Our mission is to gather people together over a cup of coffee. (Please try to think of something better.

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