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Design Consultation

The Virginia Reckless Driving Handbook

A Driver's Guide to Avoiding This Serious Criminal Conviction

Contest Holder lnichols

Last Logged in : 1517days6hrs ago

Concepts Submitted

117

Guaranteed Prize
400
Winner(s)

1

Marketing collateral vield All design entries are veiled from other designers till the end of the contest. Featured

A Driver's Guide to Avoiding This Serious Criminal Conviction Marketing collateral Winning Design by blythestyl


Awarded as a winner

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#82

A Driver's Guide to Avoiding This Serious Criminal Conviction Marketing collateral  Draft # 82 by Kaiza

#53

A Driver's Guide to Avoiding This Serious Criminal Conviction Marketing collateral  Draft # 53 by DJJOHN

#42

A Driver's Guide to Avoiding This Serious Criminal Conviction Marketing collateral  Draft # 42 by DJJOHN

#54

A Driver's Guide to Avoiding This Serious Criminal Conviction Marketing collateral  Draft # 54 by DJJOHN

#43

A Driver's Guide to Avoiding This Serious Criminal Conviction Marketing collateral  Draft # 43 by DJJOHN

#40

A Driver's Guide to Avoiding This Serious Criminal Conviction Marketing collateral  Draft # 40 by DJJOHN

#39

A Driver's Guide to Avoiding This Serious Criminal Conviction Marketing collateral  Draft # 39 by DJJOHN

#36

A Driver's Guide to Avoiding This Serious Criminal Conviction Marketing collateral  Draft # 36 by Kaiza

#17

A Driver's Guide to Avoiding This Serious Criminal Conviction Marketing collateral  Draft # 17 by Kaiza

#106

A Driver's Guide to Avoiding This Serious Criminal Conviction Marketing collateral  Draft # 106 by plagiato

#105

A Driver's Guide to Avoiding This Serious Criminal Conviction Marketing collateral  Draft # 105 by plagiato

Creative Brief


The Virginia Reckless Driving Handbook

A Driver's Guide to Avoiding This Serious Criminal Conviction

Our law firm uses this book heavily in our marketing. The book needs to be extremely professional and suggest the high quality. Contemporary styles are preferred. Examples of other book cover designs that we have selected from Mycroburst are attached as well as the current cover

Some clip art that we have the rights to is included with the files but we don't want designers to feel pressured to used that art.

Law

This book will be read by middle class, well educated people with pending reckless driving charges.

Dimensions are approximately 6.5" x 8.5" (half sheet). We would like the title, sub title and the author's name ( Luke J. Nichols) to appear on the front cover. No text on the spine (about 1/8" spine). The back page will have no text. but the design on the back cover should allow us to place a text layer on top of the back cover design - so the back cover design should not make it difficult to read the text. (See attached example from previous project)

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Discussion


Comments

  • December 29, 2013 5:31 PM
    avatar lnichols
    Project Holder
    #99 #100 #101

    Submissions should not have any text on the back cover. Please remove the text from the back cover if you want your submission to be considered.

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  • December 27, 2013 3:55 PM
    avatar lnichols
    Project Holder
    #61 -

    Can you do some variations of the text. Perhaps tweak the color or the color gradient.

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  • December 27, 2013 3:55 PM
    avatar lnichols
    Project Holder
    #61 -

    Can you do some variations of the text. Perhaps tweak the color or the color gradient.

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  • December 27, 2013 3:52 PM
    avatar lnichols
    Project Holder
    #36 #66 #61 #45 #42 #53 #45
    These are the top contenders. These are all awesome designs!

    To be selected the design must include back and front covers
    and NOT contain "2nd edition"

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  • December 27, 2013 3:47 PM
    avatar lnichols
    Project Holder
    #36 #66 #61 #45

    To be considered you must have a back cover as well as a front cover. Please resubmit your design with a back cover

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  • December 27, 2013 3:45 PM
    avatar lnichols
    Project Holder
    #61 Can you take off the "2nd edition" from the front - this is not the second edition.



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  • December 18, 2013 6:08 PM
    avatar lnichols
    Project Holder
    #14
    my wife likes this one so that is a plus.:)

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  • December 18, 2013 1:13 PM
    avatar lnichols
    Project Holder
    #7 this looks like a book on Pink Floyd - Awesome! but probably not a great angle for a law firm :)

    I wonder if they would sue me if we just put a crystal pyramid and rainbow on the cover?

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  • December 18, 2013 1:10 PM
    avatar lnichols
    Project Holder
    #11 nice design but too similar to the DUI book cover.

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  • December 18, 2013 1:08 PM
    avatar lnichols
    Project Holder
    #14
    Reckless driving cases are 80% speed related so the cover matches the subject well and it breaks away from the frame clip art pack nicely.

    The is something about it that says "Car ad" rather than legal book though. Maybe its the bright colors and contemporary "smart car" looking vehicle.

    May be look for different versions of the same theme and see.

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  • December 18, 2013 1:06 PM
    avatar lnichols
    Project Holder
    #23 - forgot the title.

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  • December 18, 2013 12:58 PM
    avatar lnichols
    Project Holder
    #20
    I like the dirty scratched texture you did in #8 better, it makes it seem more interesting. #8's texturing is pretty heavy though, a slightly toned version, something in between #8 and #20 might be a good idea, no 100% sure though.

    I still think there needs to be some original graphic on the cover instead of just the text or framed clip art.

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  • December 18, 2013 12:55 PM
    avatar lnichols
    Project Holder
    #9
    I like that you are creating original images instead of just using the clip art whole-cloth and getting rid of the borders. That doesn't mean that a submission couldn't have a square frame clip art, it just means that originality scores points.

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  • December 18, 2013 12:53 PM
    avatar lnichols
    Project Holder
    #22
    Not bad, but the simplicity takes away from the professionalism. The look is not bad but then you realize its just swirled sirens with the clip art pasted on top. If the cover image was something original or it used some original elements in it I think it would help overcome that.

    I really like that your submissions are all over the place and not just a different versions of the same thing.

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  • December 18, 2013 12:42 PM
    avatar lnichols
    Project Holder
    #19
    I like that concept of this design. Its abstract, not just clip art photography pastes on the cover. Its completely unique from the other too examples of book covers. The colors and text are not my favorite. So the execution is not there yet but the fact that it is completely going off on its own is a big plus.

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  • December 18, 2013 12:40 PM
    avatar lnichols
    Project Holder
    #8
    I like the design of the scratched surface and the yellow hash marks...but it seems a little off. I don't know that the clip art I uploaded really matches. I can't help but wonder if something with traffic cones or a speed limit sign might be better. Don't know for sure...just vague impressions.

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  • December 18, 2013 12:37 PM
    avatar lnichols
    Project Holder
    #21
    this looks too similar to what we already have and is not very contemporary. Keep trying though.

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  • December 18, 2013 12:36 PM
    avatar lnichols
    Project Holder
    #18 is a bit too similar to the DUI book cover I uploaded as an example. I don't want to be derivative.

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  • December 18, 2013 12:35 PM
    avatar lnichols
    Project Holder
    #1 I think the police tap doesn't really match the Reckless driving. Most reckless driving cases are for speeding or minor car accidents, falling asleep at the wheel or someone doing doughnuts in a parking lot. Police crime scene tape doesn't usually come into play.

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  • December 18, 2013 12:31 PM
    avatar lnichols
    Project Holder
    #2,#,3,#4
    I marked these low because this is a reckless driving book not DUI. Reckless driving is not generally an alcohol offense in Va and so the covers' designs were a bit confusing.

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