Logo for an entertainment company

ITL Inside The Lines

No

Hello,
My name is Ryan DeMaio, I am the creator of Inside The Lines. I have a bachelors degree in marketing from the Isenberg School of Management at UMass Amherst and a minor in psychology.

Inside The Lines is all about uniting people on a global level. Sports and tattoos transcend the human races differences like quite possibly no other two concepts on this planet. Tattoos and sports have been around for thousands of years and are practiced by people all over the world, they act as a common global language. With this being said, the goal of ITL, is to help people on a global level through the donations to charities around the world. The concept is that if a famous athlete would like to participate in our project we vow to divide up half of our companies proceeds into equal portions to donate on said participants behalf to the charities of their choice. Because of the global possibilities for ITL the logo has to be very recognizable and legible, so my idea is to somewhat mimic the font style of ESPN and Sportscenter. I understand the laws when it comes to copying a logo and by no means do I want to exactly copy what they have developed, but what I do want is to catch the eye of the consumer with single handedly the most recognizable logo in the world of sports on a global level.
Logo Specifics:
More horizontal than vertical
The letters ITL will be in between two horizontal lines (like the boundaries on a field)
Under the bottom line will be the words // Inside The Lines
Something like the font used for ESPN for the letters ITL and something like the font used for Sportscenter for the words Inside The Lines.
Classic, Clean, and Crisp!

Company Description:
The nature of this business is to photograph and document tattoos in order to make compilations that group together participants based on their occupations and in order to make this a profitable venture the participants will have to be somewhat famous like athletes, musicians, actors and so on. Also because the participants are already successful we are planning on giving a portion of our proceeds to a charity of their choice in place of monetary payment to said individual. The marketplace needs that we will be satisfying are in collectable memorabilia and the documentation of body art. The way we will meet these needs is by compiling the photographs and stories behind the tattoos in tastefully done hardcover book editions, thus making the product an instant collectable for sports fans and fans of body art. The consumers of this product will be fans of sports, body art, and charitable giving. Business’s that we will serve are the NFL, NBA, MLB, NHL, MLS, UEFA, FRIA, MMA, NCAA, and Olympics etc. Also the number of charitable orginizations that we could potentially serve is in the hundreds. Our competitive advantage in the marketplace is that this has never really been done; body art in sports has never truly been documented and compiled in such a way. This being said sports fans, memorabilia collectors, and tattoo enthusiasts will all be interested. On a more basic level we will be making waves so to speak by giving such a large amount of proceeds to charity which is relatively unheard of in the arena of big business.

After the contest is over and the final logo is picked we plan to launch on Kickstarter and get our dream to the public eye, and once the community is behind us, my photographer and I hope to start on our excellent adventure traveling from city to city documenting everything and sharing with our followers. After the trip is over the actual hardcover coffee table art books will be developed and released.

Entertainment