The Effects Of Coronavirus On Marketing For Home Cleaning Service Businesses

If you think about it, the impact of the Coronavirus has been felt by everyone across the world on both a personal and professional level. When it comes to the marketing of businesses such as those providing home cleaning service, the pandemic has presented quite a few opportunities. With operations going primarily online, businesses have been looking for strategies to market and promote their services through various digital channels such as websites or via email.

The COVID-19 pandemic has allowed home cleaning service businesses to not only revamp their services but change their marketing patterns as well. Much like every other sector, the effects of the coronavirus on the marketing for home cleaning services could be lasting and might even help the industry grow in the future. Let’s take a look at a few of them.

Introduction Of New Workplace Practices

At the beginning of the pandemic, most home cleaning service businesses experienced a crisis situation as the stay at home orders were given and public places were shut down. It was established in a survey that by April 2020, around 72 percent of housekeepers had been left jobless. While this was a tough time for these businesses, it presented the chance to introduce new practices and adapt to the situation of the new normal wider consumer base.

You see, as awareness about protection from the Coronavirus began to spread, people realized that they had to be very careful about hygiene and sanitation. This was a positive sign for a number of cleaning businesses because customers would consider hiring them for their homes and residential buildings. In order to appeal to them, there were a few businesses who were quick to adapt and market practices such as remote consultation via Zoom or Skype and contactless cleaning service.

Onedesk is an example of one such home cleaning service business that has successfully managed to advertise and meet the new requirements of customers. The company’s co-founder, Roman Peysakhovic, has stated that the cleaning service has received demands from homes and workplaces for a ‘one-time’ deep clean that would help them stay safe from the threat of COVID-19.

He also said that in order to satisfy the consumers, the business has started using and promoting cleaning products which have been listed by the EPA as effective against the virus.

Creation of Optimized And Focused Website

In this day and age, having an attractive, easy to navigate and user-friendly website can go a long way to get the attention of potential clients. For home cleaning service businesses, the pandemic provided the chance to create or revamp their web pages to catch the attention of a wider consumer base and strengthen their brand identities as well. A focused and optimized website is essential to an effective digital marketing strategy and can help you make a memorable and lasting impression on visitors.

Take the example of Simply Clean here. The cleaning service business has been in the industry since 2008, and have managed to build a loyal clientele over the years. During the pandemic, the business expanded their consumer base through their website which makes it incredibly easy for people to get a quote and book the service.

Potential customers can also find all the reviews and testimonials from satisfied users on the main page too. As businesses conduct operations online, having an appealing web presence can only work in their favor. The Coronavirus had and continues to push home cleaning service businesses to pay attention to their websites and obtain bookings through them or via apps too.

Promotion Of Business Via Brand Identity

The COVID-19 pandemic may have actually helped home cleaning services realize that they need to up their game for marketing and promotion. If you own a home cleaning service business, you would need to focus on engaging people on both print and digital mediums. With an impressive and strong brand identity, you can catch the attention of potential customers on your website, email lists as well as on flyers and brochures.

By featuring your cleaning logo design, you can convince people of your credibility and build a reputable name in the industry. In case you are just starting out, these visual elements could help your business get noticed immediately. Since your logo will be one of the first things that potential clients will likely remember about your home cleaning service business, you can have it professionally designed.

If you take a look at the logos below, you will see how each of the businesses have conveyed the message they want with the color palette, font, typography and design.

Other than that, putting out content that convinces people that your cleaning service business will help keep them safe in their homes is also important. All of this could ultimately help you come up with a highly effective marketing plan that may engage consumers even after the pandemic is past us.

Inclusion Of Digital Awareness

As the new normal takes over almost every industry, it has made its way to the cleaning sector too. With the Coronavirus restricting people in their homes, most of the businesses have been interacting with their consumers mainly through digital mediums. While the cleaning services cannot solely work online as they do have to be present on the site, a lot of businesses have and are becoming digitally aware and present.

So the pandemic did and is encouraging those companies who did not have a website or social media accounts to reach out to their customers online. If you think about it, Facebook businesses pages and Instagram Sponsored posts can be quite effective for gaining the attention of the people and leading them to your website as well. Home cleaning businesses like Pro Housekeepers have increased their reach through Instagram and also offer useful content for their followers.

Take a look at their page below. You will see how the posts keep people up to date on new offers and also provide cleaning tips or tricks to stay safe during these times.

Another example of a business focusing on marketing their services through digital channels is of Tidy. The cleaning service allows potential clients to book their services through the website or the application.People can find the COVID-19 measures that the company is following and create checklists for the cleaners before booking.

These are just two of the home cleaning service businesses that have been engaging customers by making their digital presence stronger. As the trend seems to continue in the future, it seems likely for more businesses to connect with potential clients online and market their services.

Promote Diverse Services

You might find this a bit confusing since the pandemic has brought a lot of bad news and struggle for a majority of businesses. While the future may have been a bit unpredictable, the vaccine rollout brings hope again. In the cleaning sector, the few months ahead could be critical for many businesses. Many people are and will be looking to reopen their homes to guests, family or friends and keep them hygienic and sanitized as well.

This means that home cleaning service businesses may have the chance to include and promote different services such as carpet cleaning and long term surface protection. The TTC cleaning service has updated their website with services designed specifically to offer protection from the Coronavirus.

These include deep-cleaning and disinfecting of surfaces and equipment.With diverse services, you could take advantage of the opportunity and grow or expand your business. You might highlight this on your website in a slider image or on a header.

Image Source: thecleaningcompany.ca

In the end, if you manage to market these services effectively, you might be in a better position than before the pandemic.

Wrapping Up

The effects on the marketing for coronavirus businesses have been overall positive to stay the least. It has helped them look for opportunities to market through different platforms be it digital or traditional methods such as flyers or brochures to engage consumers everywhere. If you think about it, as a home cleaning service business, you can make a name in the industry by focusing on your target market and thinking out of the box.