For many, creativity comes from instinct, but this is one skill you can develop and train yourself to pursue. You basically need to open your mind to be a step closer to being creative. No matter your industry, having a creative capacity helps with business management, brand invigoration, aesthetics and design of all marketing collateral like web design and social media.
Creativity is a process of generating new and meaningful ideas. In Human Motivation, Robert E. Franken describes it as having the tendency to recognize and generate ideas, alternatives and possibilities to help solving problems. Thus, it is important to note that creativity is an integral part of business brand designing in today’s super competitive world.
Know that creativity has the power to help shape the direction of any particular business, whether it be strategic, technological, or artistic. Using creative ideas and concepts, professional designers not only guide their design processes, but also tell brand stories and express brand vision in novel and exciting ways.
There isn’t a set formula if you’re looking for one, but there are some drivers to turn the creativity nob. Let us explore these one by one.
Creativity isn’t a one time task, but rather a process that works parallel with the design process. It requires one to bring novel ideas and concepts to the table. It is seen as a key element in innovation because it can spark new ideas and fresh perspectives.
In these years, we have seen some unique logo designs that have caught people’s eyes. Examples include logos of famous brands like Nike, FedEx, Apple, Starbucks, and McDonalds. They may seem simple to non-designers, but in the world of design, these brand marks have truly stood out.
In the process of logo design, or any process of design for that matter, creativity plays a major role in helping people come up with original and inventive concepts. Of course, not all ideas are worthy of executing but the practice of creating a creative culture is healthy for the creative team. This almost sounds like a riddle, I know.
How to be creatively innovative?Keep your mind open to learn new things, not just from books but from your surroundings as well.
Techniques to Boost Innovation, Originality and Creativity
For creative people, imagination is one important skill to learn and cherish. With time, it can be improved and polished. Imagination is an exercise you need to keep doing in order to keep your thinking in shape.
Imaginative thinking is the ability to come up with new and creative ideas. It is an important skill for any profession, especially for creatives such as logo designers, web designers, graphic designers, illustrators, product designers.
There was a time when designers were awestruck by the potential of Gutenberg type, and who would have thought that there would be compact printers everyone could use in their homes. Previously there were limited fonts designers could work with and now they’re uncountable. As the industry evolves, so does the technology, and so do design practices and processes.
In the graphic design process, imagination owns the stage, really. You see, game designers have to be imaginative all the time. They need to think outside the box when designing characters, settings, and stories. It is impossible to make any type of design if a person or team lacks imaginative thinking.
How to be creatively imaginative? To be imaginative, you need to take inspiration. Not just from other designers, but from nature or even your dreams.
Resources to Speed Your Imaginative Thinking
Explore: Design And Animation In Modern Games
Time and again, we have experienced that having successful communication with our team, with our clients, and with our stakeholders has helped us grow. In fact, with good communication skills, one can build strong connections with co-workers and customers. The trick is to speak your ideas, perspectives, thoughts in a polite and structured way. The more we share, the more we learn and grow.
Without effective communication, the design process may suffer from delays and failures. Thus, if you are part of design processes, make sure to keep sharpening your conversational competency.
In the logo design process, if you notice, each step of the way you need to communicate and connect in some way or other. There is a constant exchange of oral and visual interaction between professional designers, brand managers, and visual marketing specialists.
How to communicate and connect? The more you read, and listen to inspiring speeches or podcasts, the more you will get an idea of how to communicate better. You can also create your own podcasts later and leverage them for marketing purposes. If you do so, make sure to remove background noise so that your audience will have an excellent experience with your brand.
Resources to Improve Communication and Connection
When you have completed designing your logo using coupons for logo design apps, you can animate it by creating an intro video with the MakeWebVideo Logo Animation Maker.
Motivation sets the creative screws in motion. It helps one be more innovative and productive. And a motivated person is more likely to enjoy the design process as compared to someone who is being forced by some external factor.
According to Herzberg’s Two Factor Theory, the psychologist shares factors that motivate people to be high-yielding and creative. He shared that job enrichment is a continuous process that helps people, at work, stay motivated. Motivational factors, he elucidated in his study, are divided in two main categories: hygiene factors and motivational factors.
To remain creative in every design process that comes once a client comes with a project, team members need some sort of incentive to bring their best to the plate. While large enterprises can afford to provide most of the above-mentioned things, small businesses can try to assist their team of creatives in any way they can so that the journey of designing a product becomes easier and enjoyable.
How to stay self-motivated? While your boss may give you all the perks, you have to make sure you keep yourself motivated. Motivation requires a certain mindset, that is to move forward and grow so expand your knowledge and take inspiration.
Tips to Keep Your Team Motivated
A huge credit to being creative (all the time) is to always explore for inspirations. Avoid being a sore who thinks they know it all because that will not get you anywhere.
Tips to help designers explore and be inspired:
Designers to explore: Malika Favre, Ivan Chermayeff, Susan Kare, Walter Landor, Chip Kidd, Michael Bierut
But there are many many more to explore!
Explore: Cultural Design: African Graphic Design In Branding
In the process of design, exploration and inspiration help us adapt to contemporary changes in conventional processes. For example, some famous brands use the five-day design process called, The Sprint.
How to start exploring? All you really need to start is the willingness to discover, investigate, and inspect. Don’t think too much, just start.
Resources for Exploration and inspiration
Explore: Eid Poster and Card Designs
Explore: Modern Wine Label Inspirations
Explore: Orange Web Designs
Explore: Best Color Palette Generator Tools
Explore: Superb Sources Of Color Inspirations
Explore: Gradients In Web Design
Creativity remains a lifelong process of exploration. It’s the act of imagining new possibilities for reality by connecting things in novel ways. Creativity is not something that happens to us, creativity is something that we practice every day. Creative individuals are able to come up with fresh ideas and an innovative perspective about the world around them, which leads to better problem solving.
Are you using any of these creative forces to drive your design process?
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