The Science Of Symbols For Construction Logos

By Mehreen Siddiqua , Apr 11 2016

Feature Image Source: Aksoy

The construction industry is booming fast and it witnesses more competition than ever before. This calls for the exceptional marketing campaigns to create a difference. But let me remind you, in a competitive environment, it is far more challenging to get noticed and create a long-lasting impression. A construction company with web presence is there but nobody knows about it. You need a custom logo design to make your brand image memorable.

With this realization, most construction contractors, and firms focus on establishing a professional appearance with best construction logos. However the brand logo needs for a construction company are unique, unlike any other industry. A good use of symbols in professional logos can create differentiation in the minds of the customer.

Integrate construction symbols

Now the most common identifiers for this industry include elements that show tensile strength and ruggedness. Those elements could be drill machines, operating or mechanical gears (engineering gear can also be used as the two industries are often superimposed). While doing so, you easily create a marked differentiation in the minds of the user. With an understanding of the science of symbolism in graphic design, you will be one step closer to finalizing the symbol vector to represent your brand. Just be careful to select one of these construction logo symbols to communicate your brand message.

Wordmark logos create exposure

This might be considered as an old school method to create a brand identity. While wordmark logos establish an identity, they are not easily memorable when so many other construction contractors are using wordmark logos. Anyhow, it’s a good idea to start off with wordmark logos and leave room for improvisation later.


Triangle symbolize energy and power

Perhaps the most popular geometric shape used in construction logos and general contractor logos. Triangles give the impression of rooftops for homes. So if your business somehow caters to domestic housing construction or sales, the use of triangles in some subtle way would give away the meaning you intend to convey with or without using wordmark.


Circle for compactness

In construction logo design, complete circles are becoming a fad that has lost its charm. The latest logos are created with open-ended circles that are somehow part of the wordmark. Besides that, the circles can represent patterns, gear or a stand-alone icon that is mobile-friendly.


Arc for connectivity and progression

Arc is often touted as nothing more than an extension of circle but according to designers that is not true. While a circle suggests community, integrity, and perfection, an arc represents connectivity, progression, trust and reliance. Check out these construction company logo designs and let us know if you feel it too.


Homes tell about business niche

Housing contractors might as well put a tagline to explain the nature of their business but what really matters is the element of instant recognition that the audience gets just by looking at the logo for a millisecond.


Windows add aesthetic elegance

The best part about rooftops and windows as symbols for construction logo is that they never appear redundant if used smartly. Some people like them free from the wordmark whereas other clients would like to see it subtly associated with the words. They have been used for logos of more than just this industry. Interior décor and lifestyle businesses use windows to add aesthetic elegance to their logos. Check out some examples here.


Excavator for builders

Foundation is the crux of any building and to lay a foundation, excavator is needed. This explains why most recent companies ask for and prefer the use of excavator in their logo. Note the smart use of excavator in this logo design gallery. Would you like to incorporate this element in your corporate logo design?


Image Source: Excavator Logo by

Skyline for multiple businesses

The use of skyline as a symbol is most appropriate when the business caters to all aspects of construction and serves both domestic and commercial consumers. To narrow it down, when a company serves all aspects of the business under one umbrella, then a skyline in the logo will communicate the professional message.


Pathway represents structural integrity

Besides homes, buildings, windows and doorways, there is another symbol that gives away an impression of a construction industry from a distance. Usually pathways are ideal for a business –to-business provider in the construction supply chain. Pathway is a symbol of structural integrity, and denotes a long-term relationship of trust and reliance. For instance if you are a provider of construction materials, the smart use of pathway in your logo will clearly present the brand message.


Negative space – experimental but differentiated

Logos hiding some construction symbol or icon in negative space can become a hit only if they are careful to choose one element. Too many symbols in negative space makes a logo cluttered and hence its design compromises viewer’s recall.


Crane for heavy construction

Where do you spot cranes? Perhaps at all construction site! But the most noticeable ones are found around a place with heavy constructions. Sometimes you see them around high rise constructions site where plazas, shopping complexes, office towers


Character makes brand recall easy

Now this is something that very few builders or construction firms will use in their logos. A character lightens the mood of a logo but if designed professional, it can serve as an excellent identity symbol. Some organizations even select the name based on the character like the BigCat concrete which offers a B-B service in construction or Rooftop daddy that serves domestic consumers.


Trees symbolize nature

Since everyone is using homes and elements to depict construction business, new comers need to create more differentiation by going niche. If you specialize in wooden housing construction, or maintenance, the use of trees in your logo can convey the message.


While there are thousands of construction logo templates available, the way to get a unique identity is to customize and personalize your corporate logo.


Builder Logos
Carpentry Logos
Contractor Logos
Construction Company Logos
Engineering Service Logos
Land Surveying Company Logos


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My spirit lies in the distant past that I never saw with my own eyes but wish to reveal it to the world there is wisdom in the old adage. My heart lies in a future that is filled with imaginative art, technological advancements and scientific discovery in tomorrow-land. In my present, I want to bring about positive change through simple innovative ideas for businesses, brands, visual graphic designers and the world community at large.


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