BassMaxx II - Product Logo Design (Outdoor, Bass Fishing, Boating)

BassMaxx II

Contest Holder dkebones ?

Last Logged in : 4558days5hrs ago

Concepts Submitted

Guaranteed Prize

199

Winner(s)

A Logo, Monogram, or Icon

All design entries can be viewed by other designers.

Live Project

Deciding

Project Finalized

Project: BassMaxx II - Product Logo Design ...

Industry: Outdoors Logo

Contest Launched: Sep 29, 2011

Selected: 2 winning design from 41 concepts

Winning Design by: indee007

Close Date: Oct 12, 2011

Concept #2 #30

Awarded as a winner

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Creative Brief

Project name

BassMaxx II - Product Logo Design (Outdoor, Bass Fishing, Boating)

Design Text

BassMaxx II

Tagline

Include this tagline in my logo.

Yes

Describe who/what this design is about

This product is designed around the boating industry.

The design will be used as a logo both for the website, as well as what I hope will be converted into a die-cut style decal to be put directly onto the units.

About the product: the chip in this product is designed to automatically monitor DC battery voltage for the appropriate levels and then combine and isolate each battery bank on the boat as necessary-- in any instance with the underlying outcome of ALWAYS being able to start your engine up and get home!

As you can see, the company previously was a bit "old-school," "tech-challenged"...take a look at the product page and it will be self-explanatory. I used to work for the owner of the company (a wonderful older gentleman) who I have convinced to let me take a shot at his web based sales process:
http://wellsmarinetech.com/bassmaxx1.html

The website I will be developing is reserved as "bassmaxx-fishing.com". The theme/style of the website will be something like below; professional, crisp, clean- I want to put forth a sense of being high-profile (perhaps more high-profile/bigger than we are?) and that you just shouldn't leave the dock without this product on your boat!
http://www.templatemonster.com/wordpress-themes/33976.html

As a twist (because what challenge would be "simple"??), the crisp-professional look needs to be balanced with the idea the primary targeted consumer is a bass fisherman. Think Texas or Florida; down-home boys that make enough to have nice boats (these boats can go for $30-$50k) but still consider themselves good ol' country boys.

Industry type

Outdoors

What kind of design are you looking for?

Logo Type

Abstract Mark

How would you describe the effect in your logo:(Check all that apply)

Cutting-Edge
Sophisticated
Modern
Industry Oriented
Outdoors/Natural
Serious
Masculine

What colors would you like?

This is open. Please note that the website is under development, and also that the product unit that the logo will end up being placed on via decal is a light grey in color.

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

Please see more information at the product website below:
http://wellsmarinetech.com/bassmaxx1.html

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Discussion

Comments

October 10, 2011 1:07 AM
dkebones
Project Holder

Please also incorporate as a "tag line": "Keeping you Fishing Longer"

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October 08, 2011 12:42 PM
dkebones
Project Holder

I should be clear that this particular product is geared towards bass fisherman and hence bass boats. Therefore, while there are some good designs using other types of boats, they are not applicable (eg, a cruise liner). You can simply google "bass boat" and you will see the type of boat this system is designed for. After seeing what has been submitted so far, I really like those designs incorporating either a fish or a boat the most.

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October 07, 2011 1:18 PM
SiteAdmin

Contest has been extended for 3 days. Good Luck!!

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October 07, 2011 12:22 PM
jackg39

Feedback please (open to changes of the logo)

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October 06, 2011 2:42 PM
dkebones
Project Holder

I like the integration of the fish into the design, but would like to see if there's a chance it could be just slightly less abstract. The website is a crisp, clean design of outdoors pictures of boats and fisherman on the water at various times of day (sunrise, sunset, etc). A color scheme that would stand out among both light and dark contrasts would be helpful.

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