Title of Book: CONNECT: Grow your business speaking directly to your dream customers
The process has 6 steps - I hope to use icons in each chapter to communicate
1. Your dream customer (Icon of person?)
2. You as an expert (icon of mirror?)
3. Get Booked (icon of calendar?)
4. Interview (icon of a microphone?
5. Listeners to Leads (icon of website?)
6. Leads to Customers (icon of machine or cash register?)
7. Bonus: Outsourcing (icon of firework?)
Colors tend to be
Greys and Black
Our website / personal brand logo can be found at http://www.tmschwab.com/wp-content/uploads/2015/06/cropped-TMSchwab_OBA_sample_header.png
The authors photo is at http://www.tmschwab.com/wp-content/uploads/2015/07/TM-Schwab-Headshot.jpg
Summary for the back of the book
Attract Dream Customers
You know you could help more people if they only knew about your service or product. When people hear your story they instantly connect. Prospects become customers once they get to know, like and trust you.
You know connecting in a meaningful way is the key to attract, engage and delight customers. In this noisy world, it seems to be increasingly more difficult for your business to be heard by the masses.
That is why you've chosen to speak directly to your ideal customers as an expert podcast guest. In just 30 minutes, you talk directly to thousands of your ideal buyers. You are seen as an authority, a thought leader, and a trusted resource. When listeners visit your website to access the valuable free information you talked about, you begin to nurture the relationship. Your automated online marketing and sales machine helps them become customers then vocal advocates.
As other's are spending money chasing a transaction, you are investing your time building a business and a brand.
I've used this process myself and with dozens of our clients. Content is the fuel that runs the online sales engine Podcast interviews are the easiest content to produce. They have performed 25 times better than traditional blogs.
Your dream customers are listening. Will they hear you?
Bio for the back of the book:
Tom Schwab helps small business owners, entrepreneurs and solopreneurs harness the power of the internet with a clear, actionable plan for growth. With a background as a nuclear engineer, top sales performer, and eCommerce entrepreneur, Tom shows you how to build an automated online machine that attracts, engages, and delights both the customer and business.
Tom resides in Kalamazoo, MI with his wife Karen and their family, but he lives online learning, sharing and building amazing relationships.
Testimonial for the back of the book:
“Tom Schwab is one of the few I would trust with the future of my company. He is intuitive and alert to the subtle ways we can grow and thrive in the exciting world of online business. His understanding of customer personas and how we engage for mutual benefit puts him at the leading edge of business today.”
Dan Miller – Creative Thinker
Host of #1 Career Podcast in iTunes