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Book cover: Podcast interview


Contest Holder TSchwab87

Last Logged in : 1431days3hrs ago

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Other vield All design entries are veiled from other designers till the end of the contest.

Project: Book cover: Podcast interview
Industry: Marketing
Contest Launched: Jul 15, 2015
Selected: 1 winning design from 16 concepts
Winning Design by: garbanzo
Close Date: Jul 22, 2015

Book cover: Podcast interview - Marketing

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Creative Brief

Book cover: Podcast interview


Grow you business speaking to your dream customers

Title of Book: CONNECT: Grow your business speaking directly to your dream customers

The process has 6 steps - I hope to use icons in each chapter to communicate

1. Your dream customer (Icon of person?)
2. You as an expert (icon of mirror?)
3. Get Booked (icon of calendar?)
4. Interview (icon of a microphone?
5. Listeners to Leads (icon of website?)
6. Leads to Customers (icon of machine or cash register?)
7. Bonus: Outsourcing (icon of firework?)

Colors tend to be
orange: F26C23
Greys and Black

Our website / personal brand logo can be found at http://www.tmschwab.com/wp-content/uploads/2015/06/cropped-TMSchwab_OBA_sample_header.png

The authors photo is at http://www.tmschwab.com/wp-content/uploads/2015/07/TM-Schwab-Headshot.jpg

Summary for the back of the book

Attract Dream Customers

You know you could help more people if they only knew about your service or product. When people hear your story they instantly connect. Prospects become customers once they get to know, like and trust you.

You know connecting in a meaningful way is the key to attract, engage and delight customers. In this noisy world, it seems to be increasingly more difficult for your business to be heard by the masses.

That is why you've chosen to speak directly to your ideal customers as an expert podcast guest. In just 30 minutes, you talk directly to thousands of your ideal buyers. You are seen as an authority, a thought leader, and a trusted resource. When listeners visit your website to access the valuable free information you talked about, you begin to nurture the relationship. Your automated online marketing and sales machine helps them become customers then vocal advocates.

As other's are spending money chasing a transaction, you are investing your time building a business and a brand.

I've used this process myself and with dozens of our clients. Content is the fuel that runs the online sales engine Podcast interviews are the easiest content to produce. They have performed 25 times better than traditional blogs.

Your dream customers are listening. Will they hear you?

Bio for the back of the book:

Tom Schwab helps small business owners, entrepreneurs and solopreneurs harness the power of the internet with a clear, actionable plan for growth. With a background as a nuclear engineer, top sales performer, and eCommerce entrepreneur, Tom shows you how to build an automated online machine that attracts, engages, and delights both the customer and business.

Tom resides in Kalamazoo, MI with his wife Karen and their family, but he lives online learning, sharing and building amazing relationships.

Testimonial for the back of the book:

“Tom Schwab is one of the few I would trust with the future of my company. He is intuitive and alert to the subtle ways we can grow and thrive in the exciting world of online business. His understanding of customer personas and how we engage for mutual benefit puts him at the leading edge of business today.”
Dan Miller – Creative Thinker
Host of #1 Career Podcast in iTunes


Small business owners, entrepreneurs, sol-prenerus

Fun clear actionable

Book will be a standard 5" x 7" paperback about 150 pages

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