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Business logo – Distributor of Hotel Supplies in Mexico

Guillesa

Contest Holder AlexGlobal ?

Last Logged in : 4330days19hrs ago

 		Concepts Submitted

93

 Guaranteed Prize
250
 Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries are veiled from other designers till the end of the contest.
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Live Project

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Deciding

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Project Finalized

Project: Business logo – Distributor of Ho ...
Industry: Hospitality Industry Logo
Contest Launched: Jun 12, 2012
Selected: 1 winning design from 93 concepts
Winning Design by: odc69
Close Date: Jun 26, 2012

Business logo – Distributor of Hotel Supplies in Mexico - Hospitality Industry

Concept #84

Awarded as a winner
Project Report    
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odc69

#89

odc69

#84

odc69

#45

niklasiliffedesign

#31

niklasiliffedesign

#8

niklasiliffedesign

#78

irfandesign

#47

irfandesign

#30

irfandesign

#4

irfandesign

#1

niklasiliffedesign

#9

irfandesign

#79

odc69

#77

hambaAllah

#66

hambaAllah

#65

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#62

Creative Brief

Business logo – Distributor of Hotel Supplies in Mexico

Guillesa

Defining Hospitality

Yes

We are the second largest Distributor (wholesaler) of Hotel & Restaurant Supplies in Mexico for International and National hotel chains: http://www.guillesa.com/html_es/food_beverage/food_beverage.php. We sell from kitchen equipment, to tabletop (flatware, cristalware, dinnerware), room equipment (bed linen, bath linen, bath accessories etc.) and public areas equipment. Our target is high end hotels (Ritz Carlton, Four Seasons, 5 stars hotels) and mid-range hotels and restaurants (Hyatt, Hilton, Marriott, 4 and 3 Stars establishments). Our main competition is ProEpta: http://www.proepta.com/ and Latin Hotel: http://204.232.153.26/latinhotel.site/ which are older brands than us. We are growing faster than them but we lack Brand Recognition tremendously. Our current logo is very old and outdated. We need a new logo that gives us a strong Brand Recognition, help us build a strong Corporate Image, Differentiate us from our competitors and brings Customers Loyalty. Our name and logo should be very clear in all our customers mind and should be very easy to remember for new customers. It needs to be versatile and functional because it will need to be printed in huge banner format for Trade shows, catalogs, flyers, Purchase Orders in Black and white and gifts such as coffee cups, agendas.

Hospitality Industry

Logo Type
Logo Type

Abstract Mark
Abstract Mark

Initials
Initials

Web 2.0
Web 2.0

Unique/Creative
Clean/Simple
Modern
Industry Oriented

The colors used in our logo will be our Corporate colors. We want to stay with the tones of blue. We were initially thinking of using a strong turquoise blue (Check logo Wine & Food Festival Cancun http://www.crmfest.com/ , Twitter, etc) with some silver or grey – these colors goes well with black, white and chocolate which we use a lot on flyers, catalogs, etc. Basically we want a strong appealing color, memorable and that will be part of our corporate image. (Example ProEpta is green and grey, Latin Hotel red and black). The logo should look well printed in black and white. We dont want a color that is already used by our competition.

2

We are open to anything. Initially we were thinking of a font based logo with the name Guillesa and the slogan DEFINING HOSPITALITY. We dont know about small or capital letters. Guillesa would be hand written in Turquoise Blue with a customized font that is modern and not too cursive. The G would stand out really well to be used on its own (example H from Holiday Inn) if necessary and the DEFINING HOSPITALITY in silver. But we are really open to anything different and new.

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Discussion

Comments

  • June 26, 2012 2:54 PM
    AlexGlobal AlexGlobal
      Project Holder
    Hello Designers, thank you so much for your time and effort! All your designs were very interesting and we appreciated working with all of you. We just chose our winner: Draft #84. Congratulation odc69!

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  • June 22, 2012 1:31 PM
    DesignCompany DesignCompany
     
    no winner?

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  • June 21, 2012 4:52 PM
    AlexGlobal AlexGlobal
      Project Holder
    Thank You designers, you have all done an amazing job! It will be hard to choose the winner. Thank you!

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  • June 18, 2012 3:09 PM
    AlexGlobal AlexGlobal
      Project Holder
    Thank you very much, we have received awesome designs. We are starting to review them and we have made special comments to some of you. The ones that caught our eyes are generaly the one with a more personalized handwritten font or at least with a very special "g" or "G" that we can use on top or on the right of our logo name. we like when the blue stands out in a blue background for the G and we like that if the "g" on it's own is very special we get a more conservartive font for the name Guillesa. Defining Hospitality is standing out more which we also like a lot.

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  • June 15, 2012 4:31 PM
    AlexGlobal AlexGlobal
      Project Holder
    Thank you for all your designs! We are seeign some very interesting options, please keep them coming! In general we need to be able to see clearly the DEFINING HOSPITALITY.Sometime it is too small or the light effect makes it a bit unclear. Also we were hoping to see drafts that would look like a real person handwritting. Not only a computer cursive font, but something that looks like if somebody had signed Guillesa. Something more personal maybe. Last but not least if any of you has a totally different idea for the whole logo including changing colors, please do not hesitate to submit if you feel like it. We have brainstormed a lot before taking on the project, so that is why we had precised guidelines but if you have brand new bright ideas, do not hesitate. Thank you all!

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  • June 15, 2012 11:57 AM
    SiteAdmin SiteAdmin
     
    Attention Designers, MycroBurst permits you to submit unlimited designs with unlimited variations. However, if you show 2 or 3 different color versions of the same logo in one draft, please make sure that if that draft gets finalized, each color version is separated before final files are sent out. Thanks, MB/LDG Team

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  • June 15, 2012 10:12 AM
    AlexGlobal AlexGlobal
      Project Holder
    Draft 8 and 15 have very nice font and colors. We like a lot the option to have the white G by it self with a blue background on draft 13. It stands out well and we would like to see this option for Draft 15 and 8. Also what about writing the word uillesa in blue like it has been done but inverting the colors for the G, i.e. having the G in white with a blue bacground and the rest in blue letters. Also on draft 15 it would be better to see the Defining Hospitality a bit more. It is too small and dull.

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  • June 14, 2012 1:35 PM
    AlexGlobal AlexGlobal
      Project Holder
    Draft 8 is very interesting as well, the font is different and more personalized. Maybe we want something even more creative or fun. We had thought of a handwritten font because it is more personalized and accessible but we do not like font that are very cursive, it can be handwritten but with a modern font. The turquoise blue needs to pop up without being to clear. On draft 8 it could use a bit more strenght or light so that it's more appealing. On trade shows our competition is all about light green and grey or red and black, we really want to be Turquoise blue and silver or grey and we want the Turquoise blue to stand out and be very noticeable in our logo. The G needs to be able to be used on it's own and needs to have "character".

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  • June 14, 2012 10:04 AM
    AlexGlobal AlexGlobal
      Project Holder
    Draf 4 is better and interesting but the Defining Hospitality in Grey because of the light effect is not very clear. Also it is a very serious logo. Maybe it would be nice to add a little bit more fun/softness or elegance in it. We dont know how to express it but it looks a lot like a logo for a Consulting Company. We are all about trendy and high end products for hotels.

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  • June 14, 2012 9:09 AM
    irfandesign irfandesign
     
    thanks i will try it soon

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  • June 14, 2012 8:54 AM
    AlexGlobal AlexGlobal
      Project Holder
    Hello. Draft 3 and 2 are too cursive and old fashion and we dont think that from far away people will be able to see the name Guillesa well because se font is very thin. The Blue is not quite Turquoise, draft 3 a bit to green draft 2 a bit to blue. In general we dont want a logo with a black background we would prefer a logo with a white/transparent background so that we can use it on any background color depending on what we are doing (Catalog, Flyer, huge banners, cups, etc). Draft 1 is better because we see more Guillesa. But the A should be same size as the other letter and the symbol on top that kind of look like a G should be more like a G. On a White background we really need strong pop up colors for the name Guillesa to stend out.

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