Business Logo for Lower Watt (, LLC)

Lower Watt (, LLC)

Contest Holder aygart ?

Last Logged in : 2800days20hrs ago

Concepts Submitted

Guaranteed Prize

200

Winner(s)

A Logo, Monogram, or Icon

All design entries are veiled from other designers till the end of the contest.

Live Project

Deciding

Project Finalized

Project: Business Logo for Lower Watt (, L ...

Industry: Energy Logo

Contest Launched: Mar 19, 2012

Selected: 2 winning design from 81 concepts

Winning Design by: ujjal

Close Date: Mar 26, 2012

Concept #74 #76

Awarded as a winner

#71

#68

#50

#49

#14

#13

#40

#39

#38

#19

#18

#16

#15

#20

#12

#81

#80

#78

#77

#76

#75

#74

#73

Creative Brief

Project name

Business Logo for Lower Watt (, LLC)

Design Text

Lower Watt (, LLC)

Tagline

Go lower! / Where your rate is really lower™

Include this tagline in my logo.

Yes

Describe who/what this design is about

lowerwatt.com (you can also get an idea of my taste)
Our primary business is helping customers choose a supplier for their gas and electricity. Usually the main objective is the lowest price. We also have other cost saving products relating to energy usage

Industry type

Energy

What kind of design are you looking for?

Logo Type

Symbolic

Initials

How would you describe the effect in your logo:(Check all that apply)

Sophisticated
Corporate
Industry Oriented
Serious

What colors would you like?

lowerwatt.com The colors there are somewhat flexible since the site is self designed and they can be changed, but the basic color scheme (twilightish) is what I would want.

How many colors do you want in your design?

not sure

Do you have any additional suggestions or ideas?

It is important that the logo look good when printed in B&W. Do NOT focus on green energy (such as based on a wind turbine which is very overused) although a slight allusion to it can be ok. A blue gas flame should be used with care since it is getting overused.

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Discussion

Comments

March 25, 2012 10:26 AM
aygart
Project Holder

I wouldn't go with the drop design as we are not really dealing with any liquids. The gas I am referring to is natural gas as delivered by the utility and as used in stovetops etc.

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March 25, 2012 9:40 AM
aygart
Project Holder

This project is now guaranteed.

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March 25, 2012 9:00 AM
aygart
Project Holder

One thing that I see has caused some confusion for those unfamiliar is the (, LLC). LLC is a legal structure for a corporation in the USA and in this context is similar to Inc. or Ltd. and therefore does not need to be a part of the design but can be if it is helpful to the designer. That is what is signified by the parentheses.

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March 24, 2012 11:39 PM
aygart
Project Holder

Just to clarify, I do not feel that there HAS to be a direct reference to energy in the design, but some designs will be better with it to "spice it".

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March 24, 2012 9:51 PM
aygart
Project Holder

10 and 11 are too much for me, 5 is also more of a local electrician feel. I like the concept of 6-9. Maybe tone down the flame on 6 to a nice calm controlled look from the more "raging fire" look that it has. I see that, in general, I am not liking the lightning bolts and I am leaning more to a logo on the side than on top. I would go with power line towers over lightning. Maybe even to mix it with the more subtle flame. I prefer the more traditional font look of 6, 7, and 4 over the more modern and trendy 8 and 9. The wife likes the graded font colors of 6-9. One advantage in 4 is that it is more timeless. I would want some sort of energy allusion in it though. Regarding colors I would prefer the colors of the body. I based it on this color scheme: http://kuler.adobe.com/#themeID/745462 with a little of this: http://kuler.adobe.com/#themeID/436409 There is no need for it to be exact as I can easily change it, but I like the basic idea. I am considering guaranteeing, but considering that you have no portfolio your unprecedented design concept alone won't make me do it.

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March 23, 2012 12:37 PM
aygart
Project Holder

Can you get some energy theme into 4?

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March 22, 2012 8:51 PM
aygart
Project Holder

My comments on the 4 here now to help you all out: 1 is very nice, but imho it has more of a "local electrician" feel to it. I would probably go with 4 over 2 and 3 because of the color contrasts.

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March 20, 2012 3:35 PM
SiteAdmin

Designers, This contest is only for logo design. Stationery contest will be launched after this contest. Good Luck!! -Steve

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