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Fashionable logo for a handmade mochila bags made in Colombia by Wayuu Indigenas


Contest Holder margaritam0ra

Last Logged in : 1401days19hrs ago

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A Logo, Monogram, or Icon vield All design entries are veiled from other designers till the end of the contest.

Tribu Logo Winning Design by nelly83

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Creative Brief

Fashionable logo for a handmade mochila bags made in Colombia by Wayuu Indigenas



The Wayuu (pronounced "Wah-You") people are an indigenous Latin American group inhabiting the visually striking desert of La Guajira Peninsula which borders Colombia and Venezuela. The Wayuu live in small settlements called "rancherias" which consist of five or six houses. Within these rancherias, the Wayuu people are able to preserve a way of life that has been passed down through the generations and remains unscathed by modern culture. Organized in matrilineal clans, the Wayuu children carry their mother's last name, making the Wayuu women not only the center of the family but cultural leaders as well. One of the most significant aspects of culture that the Wayuu women practice is the art of weaving Wayuu Mochila bags.
Each Wayuu mother teaches her daughter how to weave and crochet, keeping the tradition as alive and vibrant as ever. To the Wayuu, weaving is a symbol of wisdom, intelligence, and creativity. As young Wayuu women come of age, they learn to create Wayuu Mochila bags. Each design incorporated into every Mochila bag is unique to the weaver, telling a story through the bag's colors, patterns and shapes. The weaver takes careful precision in her storytelling, making sure that the Mochila bag is a strong representation of Wayuu culture. Wayuu women work full days while weaving their Mochila bags and can take up to a full month to complete one single bag. Today, Wayuu Mochila bags has become a means of financial support for the Wayuu people, which enables them to preserve their way of life.


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  • February 15, 2015 6:08 PM
    avatar margaritam0ra
    Project Holder
    Hello designers

    Many thanks for your summations.
    Hear some comments to all.

    Please use no more than 3 colours in your design and use vivid colours, no black, no grey.
    I like to have a logo together with the word Tribu
    Logos can include geometric shape but not circules or curves.

    Thank you all!!

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  • February 12, 2015 5:18 PM
    avatar margaritam0ra
    Project Holder
    Hi again
    sorry forgot to mention

    Patterns, shapes and vivid colours I want to be on your mind when transmuting the idea of the handmade bags though the logo's design.
    Thank you

    Like Icon 1 DislikeIcon 0
  • February 12, 2015 5:12 PM
    avatar margaritam0ra
    Project Holder
    Thank you for your summations I have few comments
    1. The logo needs to be colourful, vivid colours no more than 3.
    2. Font I kind of like the cursive fonts that have being used
    3. keep it simple, I don't want shadow effects or double written.

    Like Icon 1 DislikeIcon 0