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Design Consultation

Grocery Store Tour Project

I am the marketing Director for a hospital who wants to be known for health and wellness. In as such

Contest Holder harvill7739

Last Logged in : 604days19hrs ago

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Marketing collateral vield All design entries are veiled from other designers till the end of the contest. Featured

Project: Grocery Store Tour Project
Industry: Health
Contest Launched: Dec 12, 2014
Selected: 1 winning design from 32 concepts
Winning Design by: etagraphic
Close Date: Dec 22, 2014

Grocery Store Tour Project  - Health

Awarded as a winner

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Creative Brief

Grocery Store Tour Project

I am the marketing Director for a hospital who wants to be known for health and wellness. In as such

Below is the Google Document with all of the details, but also pasted below


Grocery Store Tour Project

I am the marketing Director for a hospital who wants to be known for health and wellness. In as such, we have partnered with local grocery stores to offer “Grocery Store Tours” by our certified Dietician. Below I will define the components of the campaign that I am looking to be created.

Logo. I need something FUN that will incorporate our logo in some way. Below is my logo (Meadows Regional Medical Center) and some “FUN” logos that I found online and liked to stimulate thought. My logo should be included (either white, black or blue) and “Grocery Store Tour” Other than that. I am open to fresh & creative ideas. Just listing some clean logos below and the sort of things that I like.

Ad: need different sizes TEMPLATE NEEDED FOR EACH

I need a high end ad design, in PHOTOSHOP, that I would be able to change the topics and dates on easily.

I will need to be able to use this ad to pdf to print in house as well as for a newspaper 5.67 x10.5 size.

I will also need this ad large enough that I can print 11 x 14 up to 20 x 24 posters.

I need this same ad small enough that I can print postcard size to promote tours within my hospital

“Arm/ Flag..something” TEMPLATE NEEDED

The idea is that we will host a number of tour groups.. i,e, “How to pack a school lunch” the concept is once the dietician makes a choice (i.e. the best bread, or jelly choice, etc) we will have something that “flags” shoppers.

Obviously the created logo would be included on this & it would be something that I could edit easily in photoshop with the name of the tour & product selection. Example of content on this below

Meadows Dietician recommended on the
Packing a school lunch grocery store tour.
Why is this a good choice for kids? (or high blood pressure, or diabetes, or expecting mothers, etc)
Below this I would need to be easily be able to edit her exact reasons for selecting that product for whatever tour group we hosted


I need to be able to add a photo of the product and reason for selecting each for each shopping tour.


Logo & over all design
I will need to be able to edit the type of tour easily
I will take ONE photo that includes all of the products selected & drop it in after every “tour”

Below I would like to be able to list each product selected and a short “why”

I need a few quick promos that I can post on Facebook



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  • December 18, 2014 9:06 AM
    avatar harvill7739
    Project Holder
    minimum .. I need a logo with "Grocery Store Tour" on it with my Logo (even the symbol) included in some way. I also need an advertisement created using the new logo created in photoshop so that I can adjust it. Please dont hesitate to reach out or post below with any questions

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  • December 17, 2014 3:13 PM
    avatar azeem90
    poor briefing;

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