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Design Consultation

Grocery Store Tour Project

I am the marketing Director for a hospital who wants to be known for health and wellness. In as such

Contest Holder harvill7739

Last Logged in : 384days12hrs ago

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Creative Brief


Grocery Store Tour Project

I am the marketing Director for a hospital who wants to be known for health and wellness. In as such

Below is the Google Document with all of the details, but also pasted below

https://docs.google.com/a/meadowsregional.org/document/d/1Y0e62GTMfr2fXTL4KzNHULAgCkZfCbG1RPl5OGudze0/edit

Grocery Store Tour Project



I am the marketing Director for a hospital who wants to be known for health and wellness. In as such, we have partnered with local grocery stores to offer “Grocery Store Tours” by our certified Dietician. Below I will define the components of the campaign that I am looking to be created.

Logo. I need something FUN that will incorporate our logo in some way. Below is my logo (Meadows Regional Medical Center) and some “FUN” logos that I found online and liked to stimulate thought. My logo should be included (either white, black or blue) and “Grocery Store Tour” Other than that. I am open to fresh & creative ideas. Just listing some clean logos below and the sort of things that I like.




Ad: need different sizes TEMPLATE NEEDED FOR EACH

I need a high end ad design, in PHOTOSHOP, that I would be able to change the topics and dates on easily.

I will need to be able to use this ad to pdf to print in house as well as for a newspaper 5.67 x10.5 size.

I will also need this ad large enough that I can print 11 x 14 up to 20 x 24 posters.



I need this same ad small enough that I can print postcard size to promote tours within my hospital

“Arm/ Flag..something” TEMPLATE NEEDED

The idea is that we will host a number of tour groups.. i,e, “How to pack a school lunch” the concept is once the dietician makes a choice (i.e. the best bread, or jelly choice, etc) we will have something that “flags” shoppers.

Obviously the created logo would be included on this & it would be something that I could edit easily in photoshop with the name of the tour & product selection. Example of content on this below

LOGO
Meadows Dietician recommended on the
Packing a school lunch grocery store tour.
Why is this a good choice for kids? (or high blood pressure, or diabetes, or expecting mothers, etc)
Below this I would need to be easily be able to edit her exact reasons for selecting that product for whatever tour group we hosted

Follow up TEMPLATE NEEDED

I need to be able to add a photo of the product and reason for selecting each for each shopping tour.

EXAMPLE

Logo & over all design
I will need to be able to edit the type of tour easily
I will take ONE photo that includes all of the products selected & drop it in after every “tour”

Below I would like to be able to list each product selected and a short “why”

Social Media TEMPLATE NEEDED
I need a few quick promos that I can post on Facebook









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Discussion


Comments

  • December 18, 2014 9:06 AM
    avatar harvill7739
    Project Holder
    minimum .. I need a logo with "Grocery Store Tour" on it with my Logo (even the symbol) included in some way. I also need an advertisement created using the new logo created in photoshop so that I can adjust it. Please dont hesitate to reach out or post below with any questions

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  • December 17, 2014 3:13 PM
    avatar azeem90
    poor briefing;

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