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hotel-upgrade.com

hotel-upgrade.com

Contest Holder DRMT1973 ?

Last Logged in : 4404days16hrs ago

Concepts Submitted

50

Guaranteed Prize
200
Winner(s)

1

A Logo, Monogram, or Icon veildAll design entries can be viewed by other designers.
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Live Project

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Deciding

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Project Finalized


Project: hotel-upgrade.com
Contest Launched: Mar 23, 2012
Selected: 1 winning design from 50 concepts
Winning Design by: sicasimada
Close Date: Mar 31, 2012


hotel-upgrade.com - Hospitality Industry


Awarded as a winner
Project Report    

Sort by:


#39

#2

#44

#43

#38

#37

#42

#41

#40

#36

#35

#11

#9

#8


Creative Brief


hotel-upgrade.com

hotel-upgrade.com

Yes

The company is a consultancy for luxury hotels, resorts, gastronomic restaurants, private clubs. A bit like Chef Gordon Ramsay’s ‘Kitchen Nightmares’ programme where he is invited by the owners to spend a week with a failing restaurant in an attempt to revive the business! Assistance in basics like personnel training, sales and marketing strategy, commercial representation etc...Based in the south of France, but international.

Hospitality Industry

Symbolic
Symbolic

Abstract Mark
Abstract Mark

Web 2.0
Web 2.0


Cutting-Edge
Unique/Creative
Clean/Simple
Sophisticated
Industry Oriented

A combination of grey (but not sad), electric blue are preferences. With some black? Or with a Scottish heather purple...

not sure

Nothing tacky with arrows! Something that represents a new beginning, not an end solution...

'We thought about a key or a set of keys? It is a good symbol for a hotel, it 'unlocks' potential, gives access to the right things - a key to success - which is what we are all about. But we like the idea of what a key does as much as seeing just a key as a logo. It has been done so much! If a key can be used in an original, unusual way - brilliant.
We are open to ALL other ideas though!

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Discussion


Comments

  • March 30, 2012 11:11 AM
    DRMT1973 DRMT1973
      Project Holder
    50 is PERFECT. Thank you so much!

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  • March 30, 2012 10:25 AM
    DRMT1973 DRMT1973
      Project Holder
    Thank-you all! You have all been brilliant and we honestly appreciate ALL of your work. We will pick one of sicasimada's designs though with the key and colours that we prefer. This one remains our favourite! Number 48 is fantastic, so it is a winner for us. Thanks again to you all.

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  • March 30, 2012 9:32 AM
    sicasimada sicasimada
     
    DRMT1973, thank you for your appreciation! I will complete your requested tasks in the remaining time.

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  • March 30, 2012 4:36 AM
    DRMT1973 DRMT1973
      Project Holder
    Hello everyone, We have taken the time to look at all the deigns so far and have really appreciated the latest additions, especially with the play on the HU and the more symbolic images. They are really clever and extremely attractive. Thank you all so much - you are all so talented! We have set our hearts on design number 34 by sicasimada though. The colours and the image are a perfect match. We were wondering whether it might be possible to have a final version of this logo itself exactly as you have it, but could you add a small 'box' version as such in a corner or below with the text and key all in white (or the grey?), surrounded by the blue? This would allow us to use the main logo for printing, but also a variant of the same which works nicely on the screen. If you have time for this last possibility, that would be most appreciated. Many thanks once again!

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  • March 29, 2012 5:14 AM
    DRMT1973 DRMT1973
      Project Holder
    Thank-you for all these new entries! We are studying them carefully and will get back to you by tomorrow. We are trying to look calmly at them all to see what we like best. There are some really lovely entries from you all!

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  • March 28, 2012 11:23 AM
    DRMT1973 DRMT1973
      Project Holder
    WOW! This is great work, guys. Thank-you! Sicasimada: your latest versions are wonderful. We like the one with the turquoise running through the text the best. It is beautiful. I don't think anything could be done to make this better - we are approaching perfection! We would like to see whatbit would be like with the text reinforced in its tone / colour to make it a little darker and stand out slightly more on the page? It is just a little too soft. Could we also try an electric blue version like logo n.27? I love the turquoise best but my husband who is the boss wonders whether it is a little bit feminine? It would just be nice to see what it would look like with a stronger, electric blue...Otherwise it is fantastic! We love it and it represents us very well. CreativeDezign: really nice work here and the more abstract buildings work much better than the classic ones we have seen so far. We just don't really want to have a building in our logo...It might well have changed our minds though because they do project dynamic energy! Thanks for the entries. RaghaCreative: these new entries have blown us away. They really jump out on the screen and we love the reflection effect on the text. The navy version is striking, but we still love the other one too! We are just having a problem with the image. It is pretty and appealing, but we can't find an obvious meaning for it. The circle around the sapling branch looks a little like a round vase and we don't know what message it conveys. We are trying to think how to use the little branch to make this work! Instead of having it in the circle, could we remove the circle and have the bottom of the branch being the bottom of a key? Something that is solid, but out of it growing great new things? Or perhaps in the style of logo n.2? Everything else is great - we just haven't found the right symbol yet here! Thanks so much for staying with us. We do think your work is great. We are checking our screens regularly now and are very excited! Thanks again!

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  • March 28, 2012 2:36 AM
    DRMT1973 DRMT1973
      Project Holder
    Hi again! Thanks for your message Angelmy. For us it is normal to give you our feedback. If you do us the courtesy of working on our project, the least we can do is give you our thoughts and give you a chance to work towards an ideal logo! So, since our time is running out, here are our latest thoughts: 12: sicasimada. We really like this a lot. The key is perfect with lots going on. The top of the keys looks like flags, the head of the keys a head where the thought is and the roots below. Nothing to change here at all! The text itself is great as well. The font is perfect. What we would like is perhaps to give the text a little more substance as the grey is a little sad. Could you have a sort of fade effect going through it? Dark at the bottom of the letter and lighter at the top? Or have a trace of the blue running through it? It really is just the colour / effect that could be added to make this just perfect! 13, 14, 15: hangren. These are all great logos - fun and original, but we feel that they are ideally suited to estate agents. I guess we can't get away from the idea that having a hotel or building in the logo is not what we want. Great work, just not what we are looking for. 16, 17: RaghaCreative: thank you very much for these extra designs. 16 is a little too reminiscent of an arrow head and 17 is not bad at all. The keys are a nice design, but somehow we like your first design better! Would you mind very much if we went back to that, with the same text? We have figured out what it was that bothered us about the image. It's the apple or seed part of it. The leaves are great, because they are leaves, but also could be seen as directional arrows. Would you be able to take the seed bit away and perhaps use a shadow of an old fashioned hotel (or a shadow of a key?) - something very subtle indeed - even as though it is a reflection on water? Out of this the new shoots and leaves could grow? Forget the purple as the two tone blue and grey is nicer as you originally thought! 18, 19, 20: Angelmy. Thank you for these new designs! They are good, but we see that we are asking a bit much by using all the text as teeth to the key. What worked before now just looks like text on the base of the key rather than being part of it. A good effort though! Many thanks to you all once again!

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  • March 27, 2012 6:17 PM
    Angelmy Angelmy
     
    Thank you so much Pj for guiding designers. You are the 1st person i have seen giving the proepre guidance to us designers. from the time i am working with LDG other PH would grade the stars and we have to imagine what he likes or dislikes or what changes we have to do. I appreciate you that u have given personal time to all the creatives submitted by designers. I thank you very much from myside and from my colleague designer friends.

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  • March 27, 2012 2:38 PM
    DRMT1973 DRMT1973
      Project Holder
    Hi there, Thank you all so much for your entries. Lots of different things to take from each. Here are some comments: 1: RaghaCreative. We really liked this in many ways. The text is great in that it is a modern font, the horizon style colours and the diminutive dot com bit. Nothing to change here at all. The colours are perfect as well. We thought the image itself very interesting and lovely in its style as well - simple and pure, but the image does not quite convey what we are looking for. It is indeed a new beginning, but what you have here is something completely new rather than what we do which is to improve something that is already existing. Perhaps also just too far away from the concept of a hotel or establishment in that the image is 100 per cent 'nature' based. Could you possibly come up with a different image? Not necessarily a key as it is difficult to make this original and different. Something that conveys a solution or possibly something more abstract that shows movement in the right direction, or movement upwards (without necessarily being an arrow). Whatever your imagination comes up with! Perhaps a bit of purple in the image as well?? 2: DJasaba. We really like the pure style and simplicity of this logo. The key is classy and the natural growth coming from it is a lovely idea. It works well. What we like less is the text which is too sobre, not quite modern enough. It looks a little flat compared to the text in n logo n.1 which really stands out. Perhaps because of the colour? Would you be able to re-work this to give it more of a contemporary energy while still keeping the great clean, clear feel that you have managed to create already? 3: watercolour. Unfortunately we don't like the idea of a building in the logo and the text is also a bit strange with the large M at the end. It's a good logo, just not what we are looking for! 4 + 5: sumurdiladang. We quite like the blue version of this logo. The text is good, although we prefer a small case h. We don't work in the big city though, but in the south of France by the coastline, so the skyline is quite different here. The key is not bad and fits well with the style of the logo overall - but it is not quite surprising or stimulating. We are looking for something unusual or that conveys the unusual. Perhaps a set of identical keys in a semicircle fan over the text, all the same colour, except for one which is diferent in style from the others and a different shade of blue (or purple?), that points in the right direction? Just an idea...We are open to any others that you might come up with or a different play on what you already have here. 6: Angelmy. Unfortunately, although the logo is bright and fun and certainly positive, it isn't what we are looking for. The buildings are too 'standard' and we are really wanting an original, creative symbol. It could even be entirely abstract. 7: Angelmy again! You have certainly used the idea of the key in a different way and it is nice to see the hotel as the key's teeth as such. We don't like the colours so much though or the text font. The problem with just the 2 stars as well is that it makes you think of just a 2 star hotel and putting in 5 stars might be overkill! It is not simple enough of an image - there is too much going on so not really what we are looking for. 10: Angelmy again! Thanks for the third option! We quite like the idea of using the text as the key's teeth. Might you remove the blue text entirely and have it just on the key ? hotel-upgrade without the dot com instead of HU? Also a different colour to get away from the obvious yellow? We really like electric blues and greys to add shadow and possibly the purple. The font we like is modern but not as thick as the font you have used here. Something sharper or sleeker - Perhaps more posh? 8,9,11: pakko. Thanks very much for these 3 entries, but unfortunately they all fall into the obvious image of the hotel or the building which we would prefer to avoid. It is really difficult to show an image of a building in a logo that all hotels of different sizes and styles can identify with. We also want to be seen as people who come up with a different approach to the obvious, so we really need to stay away from an image of a hotel above our name. Many thanks once again as it is so fantastic to see your designs for our company!

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