Please see our website at http://www.avaratti.com.
This sales flyer will be inserted into a clear door hanger behind a 5.5 X 5.5 word magnet that it needs to compliment in style and coloring (attached).
The overall feel of the flyer should be minimalistic but stylish and eye catching, sleek, clean (not busy), simple, elegant -- following the Apple mentality for design -- pictures, logos, color, and gestures instead of words whenever possible to reduce wordiness.
We are not your typical "mom & pop" services company, so it is very important that our advertising materials convey a more corporate/national feel (think Best Buy's geek squad instead of your
local computer repair shop).
We also handle services for business, and although that's not the focus of this project, this flyer should not imply that we are only do residential services.
Although the flyer will initially be behind the magnet, the top 3 inches of the flyer will be immediately visible and will advertise our main deal that we are advertising in this campaign, which is FREE LAWN SERVICE. This service includes mow, edge, blow, leaves & moss cleanup, and small limbs and branches cleanup. It helps to convey something like the following: "There's no fine print, we just know that once you've seen what we can do, you will keep us in mind for next time."
Also above this 3" fold needs to be the following:
* "With same-day service, instant quotes over the web, and the option to pay your bill online, getting help has never been easier."
* our phone number, email, and website (1-888-557-8175, email@example.com, www.avaratti.com).
Below this, we would like to advertise a secondary deal for FREE POOL CLEANUP which includes:
* Chemical Balance Analysis
* Chemical Adjustment (includes most chemical treatments)
* Pool Equipment Checkup
* Skim Surface
* Empty Skimmer
* Empty Pump Baskets
* Brushing Walls and Steps
* Water Level Adjustment
* Clean Tiles/Waterline
* GREEN POOLS WELCOME
Other than that, on the flyer we would like to see our other tagline somewhere:
"Take care of home, business, and life with help from Avaratti"
And probably the second or third most emphasized message needs to be that they can text for service by texting our local number at 863-535-5001. This point needs to be very quickly visible and easily read.
Our philosophy is to get the customer interested in learning more about us using this flyer, but NOT to inundate them with information about us on the flyer that they can find online or elsewhere. We want to provide just enough information to get them to contact us.