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Design Consultation

Sales Flyer for Home Services Company

Sleek Promotional Insert for Door Hanger

Contest Holder avaratti

Last Logged in : 492days10hrs ago

Concepts Submitted


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Marketing collateral vield All design entries are veiled from other designers till the end of the contest. Featured

Project: Sales Flyer for Home Services Company
Industry: Home and Garden
Contest Launched: Mar 9, 2016
Selected: 1 winning design from 30 concepts
Winning Design by: pivotal
Close Date: Mar 15, 2016

Sales Flyer for Home Services Company - Home and Garden

Awarded as a winner

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Sleek Promotional Insert for Door Hanger Marketing collateral  Draft # 21 by Kaiza


Sleek Promotional Insert for Door Hanger Marketing collateral  Draft # 20 by Kaiza


Sleek Promotional Insert for Door Hanger Marketing collateral  Draft # 12 by Kaiza


Sleek Promotional Insert for Door Hanger Marketing collateral  Draft # 11 by Kaiza

Creative Brief

Sales Flyer for Home Services Company

Sleek Promotional Insert for Door Hanger

Take care of your home, your business, and your life

Please see our website at http://www.avaratti.com.

This sales flyer will be inserted into a clear door hanger behind a 5.5 X 5.5 word magnet that it needs to compliment in style and coloring (attached).

The overall feel of the flyer should be minimalistic but stylish and eye catching, sleek, clean (not busy), simple, elegant -- following the Apple mentality for design -- pictures, logos, color, and gestures instead of words whenever possible to reduce wordiness.

We are not your typical "mom & pop" services company, so it is very important that our advertising materials convey a more corporate/national feel (think Best Buy's geek squad instead of your
local computer repair shop).

We also handle services for business, and although that's not the focus of this project, this flyer should not imply that we are only do residential services.

Although the flyer will initially be behind the magnet, the top 3 inches of the flyer will be immediately visible and will advertise our main deal that we are advertising in this campaign, which is FREE LAWN SERVICE. This service includes mow, edge, blow, leaves & moss cleanup, and small limbs and branches cleanup. It helps to convey something like the following: "There's no fine print, we just know that once you've seen what we can do, you will keep us in mind for next time."

Also above this 3" fold needs to be the following:
* "With same-day service, instant quotes over the web, and the option to pay your bill online, getting help has never been easier."
* our phone number, email, and website (1-888-557-8175, sales@avaratti.com, www.avaratti.com).

Below this, we would like to advertise a secondary deal for FREE POOL CLEANUP which includes:
* Chemical Balance Analysis
* Chemical Adjustment (includes most chemical treatments)
* Pool Equipment Checkup
* Skim Surface
* Empty Skimmer
* Empty Pump Baskets
* Brushing Walls and Steps
* Vacuum
* Water Level Adjustment
* Clean Tiles/Waterline

Other than that, on the flyer we would like to see our other tagline somewhere:

"Take care of home, business, and life with help from Avaratti"

And probably the second or third most emphasized message needs to be that they can text for service by texting our local number at 863-535-5001. This point needs to be very quickly visible and easily read.

Our philosophy is to get the customer interested in learning more about us using this flyer, but NOT to inundate them with information about us on the flyer that they can find online or elsewhere. We want to provide just enough information to get them to contact us.

Home and Garden

20-50 suburbanites that live online and expect 24/7 availability to their vendors, and who expect to be able to pay online and get email updates when services are done (for instance). It's very likely that these people don't want to pick up the phone if they can email or text, and prefer to pay bills online.

See brief above.

Must be 5" X 12".

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  • March 13, 2016 6:46 AM
    avatar avaratti
    Project Holder
    Upon seeing it, I would like to change the texting content a bit... I would rather see it just say

    "Text us

    in some sort of call out like a balloon or circle or something like that if that is possible.

    I would also like to see the following content added somewhere if we can:

    "first service free for new customers
    No contracts * 100% Satisfaction Guaranteed"

    Like Icon 2 DislikeIcon 0
  • March 13, 2016 12:04 AM
    avatar avaratti
    Project Holder
    Actually, I have realized that the dimensions need to be 5" X 11", not 5" X 12" (one inch shorter)...

    Also, here's a smaller jpg version of the magnet https://drive.google.com/file/d/0B2nbBGbYrisVZW4tQUY0ZzY5cnc/view?usp=sharing

    If it helps, this link is to the clear door hanger bags that we will be using so you can see it's dimensions too... http://www.uline.com/Product/Detail/S-9923/Poly-Bags-Flat-Open/6-x-16-15-Mil-Clear-Doorknob-Bags. We will be putting the flyer behind the magnet in these bags, and then hanging the whole thing on the door.

    Like Icon 0 DislikeIcon 0
  • March 10, 2016 12:59 AM
    avatar avaratti
    Project Holder
    The magnet that will be inbthe door hanger is located here: https://www.dropbox.com/s/4x8cl0ywqxc3h88/Avaratti%20Advertising%20Magnet.psd?dl=0

    Like Icon 0 DislikeIcon 0