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The Don't Forget Travel Group
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Contest Holder
Dontforgetgroup
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Last Logged in : 4549days37mins ago |
Concepts Submitted
38 |
Guaranteed Prize
250
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Winner(s) | A Logo, Monogram, or Icon |
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The Don't Forget Travel Group logo & stationery design
The Don't Forget Travel Group
We won't forget you
Yes
This is a start up travel agency with 3 parts: The parent company is called "The Don't Forget Travel Group". The image to be projected for his travel agency is all sophistication, professionalism and experience with a hint of quirkiness.
The first division is called "Don't Forget The Kids Travel Group". This division is aimed at family travel and the target market for this is Mothers (aged between 30-50 with children aged 5-15 years). These mothers are in a household with a larger then average disposable income and their children go to private schools.
The second division is called "Don't Forget The Briefcase Travel Group". This division is aimed at the corporate & business travel market who are looking for a professional and knowledgable travel agency.
I am looking for 3 interchangeable logos- The Don't Forget Travel Group (with emphasis on the words Don't Forget), Don't Forget The Kids Travel Group (with empahsis on The Kids) and Don't Forget The BriefcaseTravel Group (with empahsis on The Briefcase)
Along with the logos I would like a design for business cards and a letterhead.
Travel
Logo Type
Symbolic
Abstract Mark
Unique/Creative
Sophisticated
Corporate
Modern
My natural instinct is to go for a Blue colour but I am open to ideas on number and which colours. I wouls like to steer clear of Red & White as this the major competitors colours. All I ask is that the end result work as a mono colour as well as multi colour (and on line)
not sure
A few ideas that I have been playing around with are:
a logo that looks like a "passport stamp" (and the words "the kids" and "the briefcase" are interchangeable through the centre of the circular stamp.
An image of a a finger with a ribbon tied around it to represent "dont forget".
An image of an elephant as they are known for their long memories.
I like the idea of a silhouette image (like in the Mad Men tv show logo/imagery) particularly for the Dont Forget The Briefcase Travel Group corporate side of the business. Below is a link to the tv shows imagery (or just Google "Mad Men Logo")
http://www.google.com.au/imgres?q=mad+men+season+1+logo&um=1&hl=en&sa=N&rlz=1T4TSAU_en___AU380&biw=1093&bih=445&tbm=isch&tbnid=05ndHxdPACUY7M:&imgrefurl=http://filetraffic.eu/s/mad%2520men%2520s01e06%2520720p&docid=2PxzAUx9QkqkyM&imgurl=http://img202.imageshack.us/img202/6831/2z3ro94.jpg&w=400&h=578&ei=9DiiTuSACunHmAW4mdWUCQ&zoom=1
This is a link to another silhouette style image that also appeals, but is not as sophisticated as the Mad Men one.
http://cutcaster.com/vector/100224491-Illustration-of-businessman-with-briefcase-standing-in-doorway/
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