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How to Get Started with SEO Golden Rules for your E-Commerce Website

This guide will walk you through everything you need to know about SEO in let’s say around fifteen minutes. But, before we get to that, we need to begin at the beginning. So, firstly, let’s address the elephant in the room.

And, on top of that, you also need to understand that SEO decides how high up the search rankings your website come, and to get to grips with that, we need to talk about how Google (because come on, is anyone seriously using Bing?) ranks and indexes websites, and what it uses to determine the order of the results.

We’ll go through some of them, one at a time, and explain how you can make them work for you.

Keyword Research

SEO is a competitive field. Everyone wants the top spot on SERPs. Thus, SEO is as much about what you’re doing as it is about what your competition is doing.

You need to figure out who your competitors are, and how they are optimizing. Look for key phrases that match the things their consumers might be searching for, and how they’re using them.

Keywords and phrases are the cornerstones of SEO, and you need to build all your web content around them.

Aim for High-Quality Links

But, it's not just about the frequency of the phrases that appear. No, no, no. Google’s smarter than that. If it wasn’t then, simply spamming your articles with keywords and phrases would allow you to dominate ranks.

Cross-Linking (from one page to another on your site), as well as external links to affiliated blogs and sister sites, social media platforms, and anything else like that, will all bolster your SEO.

Create Unique Content

Content is the crux of most sites. Any thriving site generates content. Whether it's blogs, articles, new products, reviews, or anything else.

The generation of new content should be key.

But, where a lot of other companies simply look for competitors, and then copy their content, or even worse, just rehash their content, you shouldn’t.

Use Optimized images, including Alt Text

Your images must be both optimized for speed and loaded with relevant alt text because Google uses these as ranking factors, but it still can't read text on images.

Product Listing

Are you an e-commerce site?

Are you selling stuff?

Most platforms list products that can be indexed and crawled by Googlebot. So, you should be exploiting this opportunity too. Your product title, subtitle, image alt text, product description, and every other scrap of writing you can get into, should be loaded up with keywords.

Lengthy product descriptions and reviews that use relevant keywords are also great. Because Google searches for unique content, go to town on your product descriptions. Tell your consumers (and Googlebot) everything about them.

Make product descriptions unique and Googlebot will reward you.

Optimize Metadata

Metadata, in a nutshell, is the content that appears on a search engine when your page comes up, but not on the page itself. It’s usually the page title and a brief description of the page. But, just because it’s not on the page, that doesn’t mean it can’t be crawled.

Don’t skip the opportunity to boost your ranks.

Social Media

It may seem like a bit of a no-brainer. You’ll be amazed at how many companies don’t utilize social media to its fullest potential.

Most sites have widgets and plugins now that allow you to pull in your social media feeds and display them on your website.

So, what this means is that Googlebot can crawl and index that content too. And of course, stuff your site full of links to your social accounts, and vice versa.

Boom. SEO boost.

Add that to all the unique, keyword-heavy content you’re putting out to your social platforms, and you’ve got yourself a strong SEO base.

Website Speed

If you’ve got cheap web hosting and a site full of massive high-res images, it’ll take an age to load.

Spending money on good hosting and good speed optimization is a great way to help your ranking

Mobile Design

Make sure that everything lines up nicely, nothing is too big, and there aren’t too many big images for mobile devices.

Bear in mind that every time someone views a website, they have to download that data from the internet so it can display on their screen. Lots of things to download makes for slow loading times.


Reviews add credence.

Know that Google strives to produce both safe and relevant content.


If you try visiting a website without one and you’ve got uptight web security, or if you’re on your phone, then you’ll likely find that you get stopped because the site is supposedly stealing your data. It’s not - well, it might be - but what Google is saying is that without this certificate, it could.

Sites lacking one of these will get slammed in search results, so we recommend grabbing switching to the https version from http if you haven’t already.


In SEO, strategy is key.

Research, plan, execute.

Start small.

You won't beat Etsy or eBay to the post on your first day in the saddle. Find some smaller competitors, aim local, take your time.

Make sure to fill your site up with oodles of great content that keeps hitting your keywords. If Google is looking for relevance and reliable, then be those things.

You can’t trick it into listing you first — and there’s no point trying.

SEO works this way and no amount of fretting will help. All you can do is play the game or learn to be content with being on the dreaded 'Page 2' of search results. Yikes!

*This post was originally published on Logo Design Guru.