A Bite Into Apple’s Font History

The new Apple font San-Francisco has been the talk of the town lately! If you didn’t know already, last month Apple released a new bundle of developer tools called WatchKit to help third-party Apple Watch app developers. The bundle included the nice surprise of  23 different variations of the Apple Watch system font- the first font Apple has developed in 20 years!

Fonts have played a large role in the Apple brand from the beginning; from corporate fonts to custom variations, Apple has always held a strong policy on what fonts would become part of the brand’s identity.

Brand identity design is a complex process, but Apple has honed theirs over several years of careful execution. This fun infographic touches on the vast and complicated history of the Apple brand’s fonts.

What has been your favorite Apple font in the last few years?

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