How Your Catering Brand Logo Can Save Your Business

Are you struggling to get the recognition you want for your catering business? You may be missing out on important opportunities to expand your catering company if people are passing you by for weddings, birthdays and corporate functions.

There is a simple yet effective solution to your problem and that is developing your brand identity. Creating a catering brand logo makes your service recognizable and visible to your target audience.

In today’s article, we’re giving you information on how a well-designed logo can save your catering business. Keep reading to find out more.

A Catering Logo Gives Your Company Credibility

By creating a logo for your catering company you’re establishing that your business is credible. The more credibility you have in your industry the more persuasive your marketing will be. Your logo shows that you are a reliable company that’s competent and knowledgeable in your industry.

Having credibility is important especially because the catering industry is growing rapidly. You want to let people know that you are an expert in the catering business and that you are a professional in your field. A logo is a sure way to provide the reassurance that your company offers legitimate services to anyone who needs it.

Developing a Catering Brand Logo with High Impact

You may think that branding is insignificant at the moment. When you’re meeting with clients, preparing menus and recipes you may not feel that a logo is necessary. Nevertheless, your catering company is still a business and without the proper branding, your marketing will be ineffective.

A logo is an important part of your branding and it must have a high impact on your audience. The logo you create will essentially be the face of your business. Your logo must be placed on all marketing platforms and company material so you can become recognizable in your industry.

Image Source: ZillionDesigns.com

Image Source: ZillionDesigns.com

Image Source: ZillionDesigns.com

The logo you create must leave a lasting impression on your audience and it should be a symbol that your customers will be proud to associate themselves with.

Use Your Cuisine Type for Inspiration

There are over 12,000 catering establishments in the U.S. so how do you make your branding stand out from the rest? You’ll see that many logos use the same type of imagery such as pots, pans, knives and chefs hats. Since these are all images that are associated with the food industry it can be tempting to use all of them in your logo. But plan properly before you commit to a design.

With logo design, using themed elements is an excellent way to show your audience what type of business you are. But you also want to make your logo unique so that it doesn’t look like every other cliché catering design out there. So, why not include elements in your logo design that are unique to your catering business?

One way that you can develop your unique logo is using your signature cuisine in the design. For example, if your catering company is well-known for making delectable Italian foods you can include an image of a bowl of pasta in your design.

Additionally, you can use popular catering images in the background or elements that will complement each other such as a waiter’s tray with a bowl of food. Be sure to use a minimalistic approach when developing your catering logo so that it doesn’t look too busy.

Image Source: ZillionDesigns.com

Image Source: ZillionDesigns.com

Image Source: ZillionDesigns.com

A Witty Tagline Can Make Your Branding More Memorable

There’s another way you can make your branding stand out more when you’re in the catering industry. Include a witty tagline with your logo that’s catchy and perfectly describes what your catering business is all about. After all, the purpose of a tagline is to state the company’s overall service.

The most important aspect of your tagline is that is must be memorable. The tagline should also complement your catering company name and the design of your logo. You’ll find there are many advantages to having a tag line such as:

• Gives concise information about the key benefits of your business,
• helping you sell your service before you even say a word
• Reinforces your brand identity
• Sets you apart from your competitors

If you decide to include a tagline with your logo, make sure you use the same fonts and color schemes as your logo design to keep your branding consistent.

Image Source

Finally

A proper catering brand logo will be the cornerstone of advertising for your company. Place your logo on your website, social media pages and merchandise to optimize your brand awareness. A catering logo shows that your company is professional and it will improve your customer loyalty.

So how will you develop your catering logo? What elements are you leaning towards and most importantly are you ready to improve your marketing by developing your brand? Let us know what your thoughts and plans are for your catering logo design, so we can all help each other.

Start branding your catering business today!