How to Create Ads That Attract Millennials (and Keep Them!)
What is a Millennial? It’s a news media conceived generation that doesn’t exist, according to the US Census Bureau. The Census Bureau stated that the only generation clearly defined is “Baby Boomers”. Businesses have come to define the Millennial shoppers as the group born roughly between the 1980s to early 2000s. Using this definition gives your brand a good advertising age range to focus on.
However, the Millennial generation have grown into thrifty and penny-pinching shoppers because of today’s economic times. From the crushing college debt that rises every year to the disappointing job market, the available cash on hand is low enough that this generation won’t spend a dime on your brand unless you give them their money’s worth. But this generation feels they faced too much struggle to spend frivolously on your business!
The question is – how do you make them notice your brand?
This infographic explains what brands can do with their ad campaigns to focus on a thrifty Millennial shopper, and what they need to do to keep their attention to generate sales.
