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puntoysigue
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puntoysigue
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Last Logged in : 3680days6hrs ago |
Concepts Submitted
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Guaranteed Prize
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Winner(s) | A Logo, Monogram, or Icon |
 All design entries are veiled from other designers till the end of the contest.
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Corporate logo for puntoysigue, a young spanish marketing consultancy for SME´s and ICT´s.
puntoysigue
marketing rentable para que tus clientes se enganchen a ti.
Yes
We are a young marketing consultancy, with an innovative and differential approach.
Our plans involve to “stop” and “go on” for our clients.
We want to help them to be more competitive in the new marketing paradigm, where customers are playing a new role, more active and more involved with brands. The consideration of this new consumer is a must today.
On the other side lots of new tools (some of them, free) are on the SME’s fingertips (free platforms to develop ecommerce, analytic platforms to follow KPIs on web company, free platforms to communicate with customers, ...) but they feel overwhelmed, and sometimes also unconfident on them.
That is the reason of our name “puntoysigue”. That means to get a new way of thinking:
• Punto=Stop (1)
• Y=and
• Sigue=Go on again (2)
(1) Stop (punto), because involve stop and reflection against previous ways of thinking…
One new beginning and a shift in the way we interact with our customers though the most innovative methodology, where the integration with the digital side opens a new way for the business (digital marketing, noline marketing, crowdsourcing…)
And a new way to look at our customer (Design Thinking)
(2) And go on again (y sigue), because from this point on, a new mindset, based in the continuous measurement and analysis, is introduced in the company.
From digital marketing measurement possibilities.
And customer needs analysis through Design Thinking.
Marketing
Logo Type
Abstract Mark
Initials
Illustrative
Web 2.0
Retro
Simple
Professional
High Tech
Blue or Green...however this is not the most important thing for us. Anyway, it should transmit a fresh but professional look.
not sure
The logo should be designed for being included on a white background, which is our corporate color.
The logo should be delivered in the proper graphic format for both professional printing at office and web (pdf, jpeg…).
We need the logo in high and low definition, colored and black&White.
We need also the logo in editable version for future changes (Indesign, illustrator…)
Logo versions for: corporate web, email signature, business cards, letters, and Social Media.
Logo design should match corporate positioning and values, and at the same time be consistent with our target customers(see “TARGETS”*)
We need the design also for the tagline typography ( near the logo):
TAGLINE: Marketing rentable para que tus clientes se enganchen a ti =profitable marketing to achieve customer engagement
Logo preferences: White background, simple typography, fresh design with no frills, transmitting innovation
IMPORTANT: We need two kind of logos,1) with the tagline, 2) without the tagline
*TARGETS:
Our client is the Spanish SME.
Inside Spanish SME we put the focus on three client segments. To each one, we offer a differential service.
Here the profiles of our three potential clients:
TARGET 1: SMEs that want to be present in digital channels.
SME´s without online presence that want to evolve as company, and be present in digital channels.
Usually are SME´s with:
Interest on innovation and training, that can understand the advantages in order to integrate digital channels with the company.
They have a good product.
TARGET 2: eCommerce
Small and new ecommerce that want to improve their presence and boost their business..
TARGET 3: ICT
Company born from technology opportunity that wants to contrast and adapt its value with the demand.
They can be start ups o more consolidated companies that are going to launch a new high quality ICT product with high investment.
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