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Design Consultation

Kelly Moss Road and Race / KMR

Kelly Moss

Contest Holder kmracing

Last Logged in : 1091days19hrs ago

Concepts Submitted

286

Guaranteed Prize
600
Winner(s)

1

A Logo, Monogram, or Icon vield All design entries are veiled from other designers till the end of the contest. Featured

Kelly Moss  Logo Winning Design by Sacril


Awarded as a winner

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addto Project Report


#285

Kelly Moss  A Logo, Monogram, or Icon  Draft # 285 by Sacril

#281

Kelly Moss  A Logo, Monogram, or Icon  Draft # 281 by dezig

#280

Kelly Moss  A Logo, Monogram, or Icon  Draft # 280 by dezig

#278

Kelly Moss  A Logo, Monogram, or Icon  Draft # 278 by dezig

#273

Kelly Moss  A Logo, Monogram, or Icon  Draft # 273 by KenArrok

#263

Kelly Moss  A Logo, Monogram, or Icon  Draft # 263 by jallad

#262

Kelly Moss  A Logo, Monogram, or Icon  Draft # 262 by jallad

#261

Kelly Moss  A Logo, Monogram, or Icon  Draft # 261 by jallad

#260

Kelly Moss  A Logo, Monogram, or Icon  Draft # 260 by jallad

#241

Kelly Moss  A Logo, Monogram, or Icon  Draft # 241 by onetwo

#225

Kelly Moss  A Logo, Monogram, or Icon  Draft # 225 by dalmeida

Creative Brief


Kelly Moss Road and Race / KMR

Kelly Moss

Road and Race

No

The name of the company is currently Kelly Moss Motorsports. We are looking to change the way people identify with our company by the name. Now many people do not understand that we are both an auto racing team and perform automotive repairs for their road going cars as well. The word Motorsports over the years has come to be more widely used to describe non automotive types of business like snowmobile, ATV and motorcycle sales. We primarily race Porsche cars and would consider having a Porsche 991 Cup car shape as part of the design, but when finished it is important we have a clean and uncluttered visual image that can be recognized from a distance and will also become our standard look. It is important that this can be used for embroidery as well without having a super high stitch count. Our colors are blue - white and red traditionally, but do not want American flag themes built into the logo. There is an old and very well known Porsche racing company called Andial Road and Racing that can be seen to show a simple look that worked for them many years ago. They incorporated the German flag colors and their name. We might use those colors and our red, white and blue together or separate, but that is not a requirement.

Key points - clean, uncluttered look, recognizable from far away as in "a race car viewed while racing on track", practical to use for embroidery (lower stitch count), a true brand identity, use our colors. In addition we have been known in the business for many years as KMR "Kelly Moss Racing" and this still works with Kelly Moss Road and Race and I would like to consider a component of KMR still in the logo. a more horizontal layout would work better than vertical for our needs.

Automotive

Symbolic

Symbolic

Abstract Mark

Abstract Mark

Initials

Initials

Web 2.0

Web 2.0

Masculine
Modern
Retro
Simple
Professional

red, white and blue

not sure

I like the use of initials KMR, but I struggle with a design getting too busy if we have that and the name Kelly Moss with Road and Race under it as a tag line. It might work to have both, but not sure. People in the racing world will always refer to us as KMR or Kelly Moss Racing, but we really have no common understanding of who we are or what we do beyond this with others not in the racing world. The logo for Alex Job Racing "AJR" is a stylized logo with red, white and blue colors and their initials. A version of this look for KMR with Kelly Moss Road and Race built into it could be cool?

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Discussion


Comments

  • November 16, 2015 8:41 PM
    Sacril Sacril
    Please check private messages (top right link).

    Like Icon 0 DislikeIcon 0
  • November 9, 2015 11:40 PM
    inzdesign inzdesign
    Is this same project ?

    https://www.zilliondesigns.com/contests/logo-for-a-porsche-customer-racing-program?

    Like Icon 9 DislikeIcon 0
  • November 9, 2015 6:31 PM
    avatar kmracing
    Project Holder
    The words Road and Race need to be on the same line. Kelly Moss (not Kelly Mosy) on the line under the initials and more prominent than the Road and Race. I don't love the font of the KMR, but it is going in the right direction.

    Like Icon 1 DislikeIcon 0
  • November 9, 2015 6:17 PM
    avatar kmracing
    Project Holder
    I think for a first draft it looks interesting, however the name is Kelly Moss Road and Race - the "and Race" does not appear on your logo?

    Like Icon 1 DislikeIcon 0