The name of the company is currently Kelly Moss Motorsports. We are looking to change the way people identify with our company by the name. Now many people do not understand that we are both an auto racing team and perform automotive repairs for their road going cars as well. The word Motorsports over the years has come to be more widely used to describe non automotive types of business like snowmobile, ATV and motorcycle sales. We primarily race Porsche cars and would consider having a Porsche 991 Cup car shape as part of the design, but when finished it is important we have a clean and uncluttered visual image that can be recognized from a distance and will also become our standard look. It is important that this can be used for embroidery as well without having a super high stitch count. Our colors are blue - white and red traditionally, but do not want American flag themes built into the logo. There is an old and very well known Porsche racing company called Andial Road and Racing that can be seen to show a simple look that worked for them many years ago. They incorporated the German flag colors and their name. We might use those colors and our red, white and blue together or separate, but that is not a requirement.
Key points - clean, uncluttered look, recognizable from far away as in "a race car viewed while racing on track", practical to use for embroidery (lower stitch count), a true brand identity, use our colors. In addition we have been known in the business for many years as KMR "Kelly Moss Racing" and this still works with Kelly Moss Road and Race and I would like to consider a component of KMR still in the logo. a more horizontal layout would work better than vertical for our needs.