Its the relaunch of image of a Cloud Advisory Firm in Latin Amercia. The company has more than 5 years in the market, is #1 in its focus markets and its among other representations a Google Premier Partner for Google Apps for Work.
The original image of the company defined 5 years ago was focused on large corporate customers, the brand wanted to be serious , high end etc. Now the brand is targeting all segments in particular SMBs so the Brand needs to be repositioned= We need a Change. Be bold.
Masculine Modern Cutting-edge Professional High Tech
Material Dedign color parterns.
Logo type based on Material Design. considering abstract mark.
Our competition: Cloud Sherpas
Reference Brands: Google for Work / Cloudsherpas Pass / Wired
Very Important: Base design in Material Design.