Its the relaunch of image of a Cloud Advisory Firm in Latin Amercia. The company has more than 5 years in the market, is #1 in its focus markets and its among other representations a Google Premier Partner for Google Apps for Work.
The original image of the company defined 5 years ago was focused on large corporate customers, the brand wanted to be serious , high end etc. Now the brand is targeting all segments in particular SMBs so the Brand needs to be repositioned= We need a Change. Be bold.