This logo will represent and convey a firearm, ammunition, and shooting accessories dealer/retailer/company. We are a Federal Firearm License (FFL) and not some person selling out of the truck of a car. We follow all laws and have all the certifications needed to sell firearms.We sell to the everyday shooter, whether experienced or novice, we do it all. Our mission is to provide the best experience for our customers. The size of our business is moderate. We are a new division of a construction supply company known for excellent, professional, and down to earth customer service. So we already have a large network of customers through our parent company that need to be impresses by our new division. Also, a big part of our business to supplying law enforcement agencies/departments which includes sheriffs, SWAT teams, drug enforcement task forces, and also the state highway patrol. So the logo must be professional and capable of representing a company that is as much as professional as our law enforcement customers. The company name is Guns & Ammo Direct, which we would like to have in the logo. It can also be abbreviated as GAD. Rules are NO shields, guns, bullets, animals, or anything cheesy or cheap. We encourage new ideas for logos, so feel free to go places with this. However, we do like logo that our incorporated into the name of the business like UPS, Showtime, Nike, LG, and AUDI. we would like to have something that we can put on other items such as shirts, hats, and small stickers. We don't want our professional customers to take view this company as childish, but as professional, knowledgeable, and overall an overall excellent company to do business with.