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Design Consultation

Michigan Concrete Association 33.5"x 86" Display banner

Michigan Concrete Association

Contest Holder hmsmith

Last Logged in : 1652days15hrs ago

Concepts Submitted

52

Guaranteed Prize
200
Winner(s)

1

Marketing collateral vield All design entries are veiled from other designers till the end of the contest. Featured

Michigan Concrete Association Marketing collateral Winning Design by destudio


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#51

Michigan Concrete Association Marketing collateral  Draft # 51 by kp1234

#34

Michigan Concrete Association Marketing collateral  Draft # 34 by DJJOHN

#20

Michigan Concrete Association Marketing collateral  Draft # 20 by DJJOHN

Creative Brief


Michigan Concrete Association 33.5"x 86" Display banner

Michigan Concrete Association

Growing & maintaining a healthy concrete industry

The Michigan Concrete Association is the representative for all of the concrete placed in the state of MI. We have members in every aspect of the industry. We attend many different trade shows in many different areas: home building, construction, transportation, engineering, contractors, etc. We would like a 33.5" x 86" banner that illustrates who we are and reflects our organization in a sharp, professional & eye catching way.

Construction

Our member companies which include concrete producers, concrete pavers, cement companies, concrete contractors, engineering firms, suppliers & product manufacturers. We also work a lot with the Michigan Department of Transportation and local road agencies (cites, villages, counties)

the MCA logo must be used. It can be found on our website at www.miconcrete.org

You can find our primary objectives (which may be some good text to use in the banner itself) on our website at: http://www.miconcrete.org/about

Also, you can get a really good idea of who we and what we do for our members by going to our website at http://miconcrete.org/node/27

Our colors are blue and white, I would like to see color incorporated into our banner, but the primary color scheme must remain blue & white.

We are in direct contrast to the asphalt industry, so using a lot of black or yellow is highly discouraged.


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Discussion


Comments

  • April 4, 2014 8:24 AM
    avatar hmsmith
    Project Holder
    VERY IMPORTANT PLEASE READ TO ALL DESIGNERS:

    First of all Thank you to everyone who has submitted so far!

    After reviewing all designs submitted we have narrowed down what exactly we want the banner to say. As far as design/photos that is still up to you.

    At the top of the banner:

    Protect the environment use concrete

    Then the Michigan Concrete Logo

    Then in the middle/eye level of the banner going down:

    Your Concrete Resource

    Assist
    Educate
    Train
    Advance

    Toward the bottom of the banner

    Growing & Maintaining a healthy concrete industry

    Website & Contact information



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  • April 3, 2014 8:12 AM
    avatar hmsmith
    Project Holder
    If you are going to use photographs, we do not like the stock photos of people, or the one from the website with the hard hats.

    The designs we are receiving are very busy. We would like to see some more artistic type designs with a little less wording.

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  • April 2, 2014 10:20 AM
    avatar hmsmith
    Project Holder
    To be honest, I don't know exactly what I want the banner to say. I wanted the designers to read some of the information on the website and come up with a simple way of expressing who we are that is eye catching. So that when we go to different venues, we have a sharp standout banner that people will notice. We are in such a drab industry and everything is so very dated and ugly, we really want to have something that is different.


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  • April 2, 2014 9:13 AM
    avatar hmsmith
    Project Holder
    You can see our primary objectives here: http://miconcrete.org/about

    Promote
    Influence
    Advance
    Improve
    Inform
    Educate


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  • April 2, 2014 8:59 AM
    avatar hmsmith
    Project Holder
    Hello everyone! Thank you for submitting your designs. Here is some additional information that I would like to add.

    The MCA website is only for reference... it gives information on who we are, who we represent, what our mission is and what our are our values.

    Remember, people aren't going to take the time to read a whole bunch of words on this banner.

    The only requirement that I have as far as the website is concerned is that we must use our logo and the theme colors of blue and white.

    I am looking for something that is different, simple & eye catching, yet modern. I don't like the fonts that we use on the website, I would like to see something much more visually appealing.

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